Paul Spain: Facebook set to pay influencers to use its platform
Early Edition with Ryan Bridge · Newstalk ZB
July 15, 20213m 45s
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
It’s no secret social media giants are constantly looking for ways to get your attention, or better yet, your interaction.
It's how they make their money.
The granddaddy of them all, Facebook, is set to spend one billion US dollars getting influencers to create content on their platform.
It's theorised this has come due to pressure from upstarts like Tik Tok.
Tech commentator Paul Spain told Tim Dower when you’re dealing with the kind of numbers Facebook has, it’s a drop in the bucket.
“When you’ve got that much money, you can afford to throw some of it around to make sure the best content creators are on your platform.”
LISTEN ABOVE
It's how they make their money.
The granddaddy of them all, Facebook, is set to spend one billion US dollars getting influencers to create content on their platform.
It's theorised this has come due to pressure from upstarts like Tik Tok.
Tech commentator Paul Spain told Tim Dower when you’re dealing with the kind of numbers Facebook has, it’s a drop in the bucket.
“When you’ve got that much money, you can afford to throw some of it around to make sure the best content creators are on your platform.”
LISTEN ABOVE
See omnystudio.com/listener for privacy information.