Mike Lee: Marketing professor on government spending $15 million over three years on its zero road toll campaign
Early Edition with Ryan Bridge · Newstalk ZB
March 29, 20223m 6s
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Show Notes
The Government is spending $15 million over three years on its zero road toll campaign.
The National Party say that money is better spent on actually fixing the roads.
But Transport Minister Michael Wood says it's about getting the word out that change is needed.
Mike Lee, Associate Professor of Marketing at Auckland University joined Kate Hawkesby.
LISTEN ABOVE
The National Party say that money is better spent on actually fixing the roads.
But Transport Minister Michael Wood says it's about getting the word out that change is needed.
Mike Lee, Associate Professor of Marketing at Auckland University joined Kate Hawkesby.
LISTEN ABOVE
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