Mike Hutcheson: Marketing Expert on the NZR-Ineos settlement, what's next for the All Blacks?
Early Edition with Ryan Bridge · Newstalk ZB
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Show Notes
New Zealand Rugby and former kit sponsor Ineos have resolved their financial differences.
A settlement has been reached after NZR lodged an injunction at the High Court in Wellington, with the figure reportedly in excess of $21 million.
Ineos get to terminate the deal after three years, rather than the full six.
Marketing Expert Mike Hutcheson told Andrew Dickens NZ Rugby will likely wind up with a contract with a similar company.
He says we’re a tiny country at the bottom of the world, and you have to look quite hard to find someone who can afford to sponsor the All Blacks.
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