Louise Upston: Tourism Minister on new campaign encouraging Australian tourists
Early Edition with Ryan Bridge · Newstalk ZB
February 16, 20254m 32s
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Show Notes
The government has announced a new campaign for encouraging Australian's to come here for their next holiday.
The campaign is being funded through the International Visitor Levy, costing $500,000, and will be followed by further campaigns targeting other places.
Marketing for the campaign, 'Everyone must go,' will go live across the ditch next week.
Tourism Minister Louise Upston joins the show.
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Topics
Louise UpstonTourismAustraliataxpayerscampaigntravel