Bodo Lang: Marketing expert on the reputation damage caused by insects turning up in food items
Early Edition with Ryan Bridge · Newstalk ZB
May 17, 20233m 59s
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Show Notes
Creepy crawlies are continuing to pop up in food items.
The latest is insect larvae which was nestled in a boy's Whittakers bar, the second bug incident the chocolate company has dealt with in less than two weeks.
So what's the reputation damage?
Marketing expert Bodo Lang joined Kate Hawkesby to discuss.
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Topics
Business