McDonald's Big Arch: Prices Vary Nationwide
Durham News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
McDonalds allows franchise owners to set local menu prices, leading to price variations for the new Big Arch burger, ranging from $7.46 in Columbia, SC to nearly $13 in Lewiston, ME. The Big Arch, with double the calories of a Big Mac, is part of a trend for larger, protein-heavy meals. Despite rising costs, McDonalds is offering value moves like price cuts and the new McValue menu. However, price flexibility challenges their goal to rebuild trust in affordable eats, as state averages vary from $8.05 in Oklahoma to $10.32 in Alaska. McDonalds global sales grew over 6% last quarter, with value deals like McValue influencing 48% of customers to choose them over competitors.
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