Food52 Faces Liquidation, Sold for $12.1M
Durham News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Food52, the popular recipe and cooking site, filed for bankruptcy in December 2025, owing over $17 million and possessing only $1 million in assets. Their lenders withdrawal of funding led to this predicament amidst the challenging digital media market. A Delaware judge approved their liquidation plan, with Americas Test Kitchen acquiring Food52 for $9.9 million, and Schoolhouse and Dansk tabletop sold to other entities. This situation underscores the struggles of online content creators, with ad clickthroughs at a mere 0.05% and major ad revenue dominated by giants like Meta, Alphabet, and Amazon. Food52 had been grappling with these issues for years, including layoffs and restructurings, before the bankruptcy filing. Despite the significant drop in valuation, Food52 continues to operate, now under Americas Test Kitchen, with a trusted culinary reputation guiding its future.
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