AI Shopping: Trust & Control
Durham News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
AI is revolutionizing online shopping, with AI-powered traffic to U.S. retail sites surging by 4,700% in 2025. This shift, dubbed B2AI, sees AI agents handling deal hunting, price negotiation, and sales closure. While most are comfortable with AI for price comparison and discount snagging, only 38% trust AI for full purchases. Trust is a major factor, with 60% demanding approval before any buy. Shopify and Visa are already integrating AI and fraud safeguards, respectively. As AI agents evolve, building trust infrastructure will determine if shopping goes full machine mode or remains hybrid.
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