From humble beginnings on Amazon to New York Fashion Week!
DTC Slingshot · Lachie Thompson
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Show Notes
In this episode, Lachie interviews Yii Ying, the co-founder of Vivianly, a company specialising in handmade high heels.
Yii Ying shares the origin story of Vivianly and how they have sold over 500,000 pairs of shoes. She discusses their best-selling product, the challenges of selling high heels online, and their marketing tactics on Amazon.
Yii Ying also talks about her other ventures, MusoHunt and MusoLearn, which connect music teachers and students and provide music education resources.
Takeaways
- Vivianly specialises in handmade high heels and aims to make women feel confident and stylish while keeping the shoes affordable.
- Their best-selling product was a clear heel, and they have expanded their product range based on customer demand.
- They have achieved success on Amazon through a combination of Amazon ads and keyword optimization.
- Vivianly has also launched their own ecommerce website to reduce reliance on Amazon and increase control over pricing and customer experience.
- Yii Ying's other ventures, MusoHunt and MusoLearn, connect music teachers and students and provide music education resources.
- MusoLearn offers pre-recorded music lessons and direct chat access to teachers, making music education more accessible and affordable.
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