SEO in eCommerce and DTC: Tips for ranking #1 in search (with Kevin Miller, co-founder and CEO of Gr0.com)

1. “We want to be the best in the world at Search Engine Optimization, and that's it.” @kmillertime421 #DTCPOD
2. “All the different questions you could possibly need to know in order to make an informed purchase decision, we help write that, and we give that to the customer.” @kmillertime421 #DTCPOD
3. “You don't need to spend $10,000 a month on SEO, you can just work very slowly and methodically to master the results for your brand name.” @kmillertime421 #DTCPOD
4. “Focus on the activities that are actually going to convert into incremental dollars earned.” @kmillertime421 #DTCPOD
5. “There's 1.5 million people a month that search for the term word counter, and right now we rank number three for that term.” @kmillertime421 #DTCPOD

We Speak About:

• [01:51] Kevin introduces himself and Gr0 
• [03:26] The importance of utilizing organic search for brands
• [05:03] Types of brands and content to focus on
• [07:20] Helpful ways to earn PR as a startup 
• [09:33] Looking at organic search as a performance marketing channel 
• [11:02] Key factors to track and look for in organic search  
• [12:51] Tools that improve search traffic   
• [14:37] Common mistakes that brands can potentially capitalize on  
• [16:32] Quick tips to improve SEO
• [18:08] Brands succeeding in organic search and their strategy   
• [20:03] What content a brand should attack first 
• [21:26] How to further generate traffic
• [23:56] Effective ways to use organic search to your advantage 
• [25:48] How to stay ahead of google’s search algorithm 
• [28:16] Where to find the Agency and Kevin Miller online

Diving into eCommerce SEO strategy

Kevin Miller, Co-founder and CEO of Gr0, joins the POD to give some insight on how the agency curates growth for brands through organic search  

Gr0 is an SEO agency that scales brands online.

Kevin recognizes that organic search can be utilized as a performance marketing channel, and uses this approach to drive sales and revenue for brands

The agency’s goal is to build organic SEO content to help brands avoid paying all their gross margin to platforms such as facebook and google. 

Kevin recognizes that it is important for businesses to build out all their media profiles. 

Paid ads aren’t the only way to grow in DTC, organic helps too

Gr0 stands out as an agency with digital marketing experts committed to help rank brands #1  on google, organically 

The agency focuses on digital strategies to get brand recognition and implements suggestions for brands to stay ahead of google algorithm updates  . 

Kevin takes the approach to achieving successful growth for brands by reiterating the importance of getting the brand name out their end being editorial with the brand’s page 

Gr0 analyzes brands and discovers what specific content each brand should take on first that would work best for search optimization

Kevin recommends that if you're just starting a project, it's great to announce it online because legitimate companies do press releases.

Stay tuned as Kevin discusses the benefits of utilizing organic search and easy steps to take to optimize your brand through SEO

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Mentioned Links:

Gr0 website: https://gr0.com/

Kevin Miller’s twitter: https://twitter.com/kmillertime421

Kevin Miller’s website: https://kevinmiller.com/

Kevin Miller’s email: [email protected]