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Fantastic emails and texts: Kettle & Fire's educational email and Snow's great use of visual in SMS
Episode 137

Fantastic emails and texts: Kettle & Fire's educational email and Snow's great use of visual in SMS

In today’s episode of fantastic emails and texts, we’re looking at content from Kettle & Fire and Snow Snow is a brand that creates revolutionary products for oral care, while Kettle & Fire develops bone broth made with bones from organically raised chickens or cattle Stay tuned as we dive into an awesome email from Kettle & Fire and a visual SMS strategy from Snow If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:03] Kettle & Fire’s educational email [03:39] Snow’s before and after SMS strategy

DTC POD: How The Best Brands Are Built · Jay Desai

September 21, 20216m 12s

Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

  1. “If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD
  2. “If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful.” @jayde3sai #DTCPOD

We Speak About:

  • [01:03] Kettle & Fire’s educational email
  • [03:39] Snow’s before and after SMS strategy 

Try this email from Kettle & Fire and this SMS image strategy from Snow

In today’s episode of fantastic emails and texts, we’re looking at content from Kettle & Fire and Snow

Snow is a brand that creates revolutionary products for oral care, while Kettle & Fire develops  bone broth made with bones from organically raised chickens or cattle

Kettle & Fire sends out a great educational email to inform customers of the benefits of bone broth, while Snow has an awesome SMS that shows how their products can improve your life

Stay tuned as we dive into an awesome email from Kettle & Fire and a visual SMS strategy  from Snow 

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

See Kettle & Fire’s educational email: https://twitter.com/debgotwired/status/1431998137225203719

Where to find Snow’s SMS from the episode: https://fantastictexts.com/

DTC POD episode with Kettle & Fire: https://trend.io/blog/kettle-and-fire-marketing-growth-strategy

Topics

product differentiationdtc smsbusinessesecommerce marketingdtc adsecommerce growthecommerce brandsdigital brandsecommerce strategycustomer reviewscommercekettle and fireecommerce revenuebuilding a brandcpg conferencebuilding an audiencedtc revenuedtcsnowcpg brandcpg marketingcustomer retentionbusiness advicebuilding audiencesbrand growthdifferentiationdtc textsdirect-to-consumercustomer feedbackdtc growthbrand differentaitiondtc marketingbrand promotiondigital storeecommerce contentbuilding a businessecommerce salesproduct repurchaseeducational emailsproduct promotionsmsdigital marketingdigital advertisingshare benefitsecommerce pagebrand successd2cdigital commerceeducate customerscpg investorecommerce advertisingcustomer repurchaseecommerce brandcustomer growthdtc brandemail marketingcpgrepeat purchasedtc brandsmarketing advicedtc campaignjosh snowbusinessmarketingsms marketingdtc strategyecommerce retentioncustomer marketingbusiness successtext marketingdtc emailsecommerce stored2c brandsd2c marketingecommercedigital shoppingecommerce breakdownbrand recognitioncustomer relationshipsecommerce textscpg growthcpg ads