PLAY PODCASTS
Fantastic emails and texts: Casper's listicle that creates cross-sells and Kopari's SMS that uses UGC the right way
Episode 139

Fantastic emails and texts: Casper's listicle that creates cross-sells and Kopari's SMS that uses UGC the right way

In today’s episode of fantastic emails and texts, we’re looking at content from Casper and and Kopari Casper is a global brand that creates sleep essentials, while Kopari develops coconut based skincare products Stay tuned as we dive into an awesome email from Casper and a visual SMS strategy from Kopari If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:30] Casper’s cross-selling email strategy [02:48] Kopari’s SMS outline

DTC POD: How The Best Brands Are Built · Jay Desai

September 28, 20215m 53s

Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

  1. “If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD
  2. “The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPOD

We Speak About:

  • [00:30] Casper’s cross-selling email strategy 
  • [02:48] Kopari’s SMS outline

Grab this email from Casper and this SMS outline strategy from Kopari

In today’s episode of fantastic emails and texts, we’re looking at content from Casper and and Kopari

Casper is a global brand that creates sleep essentials, while Kopari develops coconut based skincare products

Casper sends out a great outline email that promotes cross-selling, while Kopari has an awesome SMS that advertises their products with UGC.

Stay tuned as we dive into an awesome email from Casper and a visual SMS strategy from Kopari

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Casper email example: https://twitter.com/KAEBEEBUI/status/1438852815363923971

Where to find Kopari’s SMS with UGC: https://fantastictexts.com/beauty/

Topics

product differentiationdtc smsbusinessesecommerce marketingdtc adsecommerce growthecommerce brandsdigital brandsecommerce strategyconsumer marketingcustomer reviewscommerceecommerce revenuebuilding a brandcpg conferencebuilding an audiencedtc revenuedtccpg brandbeauty productscustomer retentionbusiness advicemattress marketingbuilding audiencesbrand growthbeauty marketingkoparidifferentiationdtc textsdirect-to-consumercustomer feedbackdtc growthdtc growthbrand differentaitioncasperdtc marketingbrand promotiondigital storeecommerce contentbuilding a businessecommerce salesproduct repurchaseproduct promotionsmsdigital marketingdigital advertisingshare benefitsecommerce pagebrand successd2cdigital commerceeducate customerscpg investorecommerce advertisingcustomer repurchaseecommerce brandcustomer growthdtc brandemail marketingcpgrepeat purchasedtc brandsmarketing advicedtc campaignbusinessmarketingsms marketingdtc strategyecommerce retentioncpg marketing educational emailscustomer marketingbusiness successtext marketingdtc emailsecommerce stored2c brandsd2c marketingecommercedigital shoppingcasper ipoecommerce breakdownbrand recognitioncustomer relationshipsecommerce textscpg growthcpg ads