Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?
In this episode, Jay and Ramon discuss Casper’s IPO launch and how it’s been built on influencers. Casper is the first company to mention in their S-1 filing that influencers adversely affect the brand and subject them to penalties. Despite receiving a $1 billion valuation, the company is losing money. How will they fare in the public market?
DTC POD: How The Best Brands Are Built · Jay Desai, Ramon Berrios
Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Jay and Ramon discuss Casper’s IPO launch and how it’s been built on influencers.
Casper is the first company to mention in their S-1 filing that influencers adversely affect the brand and subject them to penalties.
They are also the most recent money-losing “unicorn” to go public. We’ve seen it with Uber and Lyft, both of which haven’t gone so well.
It’s incredible that Casper reached a $1 billion valuation, sometimes selling themselves as a tech company with an app, podcast ads, and more.
How will they fare in the public market though?
As of this podcast publishing, Casper’s stock has already dropped almost 20% from its initial list price.
If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.