#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months
Jeff Byers is the Co-founder and CEO at Momentous, a human performance company dedicated creating no-compromise products and tools that support the endless improvement of personal performance. Momentous has partnered with leading scientists like Dr. Andrew Huberman, Dr. Stacy Sims, and Dr. Andy Galpin to build the modern platform for health and human performance. Prior to starting Momentous, Jeff played professionally in the NFL. In this episode, Jeff talks about the work behind the scenes and what it takes to scale revenue over 35 Million dollars in just 18 months.
DTC POD: How The Best Brands Are Built · Blaine Bolus, Ramon Berrios, Jeff Byers
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Show Notes
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On this episode of DTC pod we cover:
1. Introduction to Braindrive and its Cognitive Benefits
2. Momentous Company Evolution
3. Financial Milestones and Revenue Streams
4. PR Lotion Development
5. Product Strategy and Trust Building
6. Company Goals and Market Positioning
7. Product Effectiveness and Industry Standards
8. Marketing and Sales Challenges
9. Momentous Brand Direction and Acquisition
10. Expanding Audience and Advocacy
11. Commitment to Mission and Communication
12. Inventory Management Challenges
Timestamps
00:00 Transition from biotech to entrepreneurship, NFL.
09:42 Strong product with impressive clinical trial results.
13:42 Acquired brand, challenges, niche market, sustainable model.
22:22 Merger of two different nutrition brands challenging.
25:04 Aligned vision led to merger, new company.
32:07 Marketing team transformed, aiming to change health.
36:52 PR lotion minimizes need to urinate in air force.
44:23 Grow the pie responsibly, despite challenges.
46:18 Testing label accuracy for nutritional supplements matters.
51:11 He's a tastemaker, optimizing performance for all.
57:59 Prioritizing trust over commoditization leads to success.
01:02:59 Innovate to serve the customer, democratize high performance.
01:08:33 Simplify product usage for better impact and retention.
01:15:03 Nootropic blend designed for focus and clarity.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Jeff Byers - Co-Founder and CEO at Momentous
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic