#283 - Jordan West - Ads & Marketing 101
Jordan West is a successful entrepreneur, owner of multiple brands, agency owner at upGrowth Commerce, and host of fellow e-commerce podcast Secrets To Scaling Your E-commerce Brand . With his expertise in digital advertising and e-commerce, Jordan has a background in growing brands, navigating advertising platforms, and understanding customer psychology.
DTC POD: How The Best Brands Are Built · Ramon Berrios, Blaine Bolus, Jordan West
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Show Notes
In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.
We cover:
1. Tracking and Attribution
2. Understanding Customer Psychology
3. Tools and Platforms
4. Creative Content
5. Engaging with Online Communities
6. Testing and Optimization
7. SEO and Organic Traffic
Timestamps
01:35 - From video production to founding Suna.
05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.
08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.
13:59 - Tracking customer behavior with various tools.
16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.
21:26 - YouTube for retargeting, Performance Max for Google.
24:45 - Testing crucial for effective strategies.
28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.
31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.
33:50 - Fresh and engaging ads, images convey more.
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Jordan West - upGrowth Commerce
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated