#275: Tui Allen - How To Build Great Products
Tui Allen is a world renowned product builder. She's the head of product & design at Ampla, and before led Shopify's Capital & Financial Services initiatives. She's an expert in solving customer problems, removing friction, and leading teams, and aligning on product strategy.
DTC POD: How The Best Brands Are Built · Ramon Berrios, Blaine Bolus, Tui Allen
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Show Notes
On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.
We cover:
Customer empathy and market understanding
Omnichannel solutions for brands
Building and scaling physical products
Long-term planning and KPI tracking
Challenges in CPG industry
Tools and ecosystem for CPG businesses
[00:03:46] Ampla: Omnichannel solution with funding and tools.
[00:10:49] Ampla: Analytics and insights for better decisions.
[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.
[00:18:31] Vision, intention, and planning key to success.
[00:21:12] Ampla simplifies B2B commerce, removes business overheads.
[00:25:22] Ampla's suite of financial products for CPG and brands.
[00:28:54] Ampla: Trust, partnership, simplicity, and agility.
[00:33:54] Alignment, strategy, measurement, and involving customers crucial.
[00:38:59] Balancing innovation and focus.
[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Tui Allen - Head of Product at Ampla
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated