#264: Johnathan Solorzano - How To Develop A Shopify Store from 0-1
Johnathan Solorzano is the founder of Solo Media Group, a digital agency specializing in Shopify development. After working as a whitelabel agency developer on some of the biggest shopify brands like Oatly, he started to work directly with brands within Shopify ecosystem.
DTC POD: How The Best Brands Are Built · Ramon Berrios, Blaine Bolus, Johnathan Solorzano
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Show Notes
Episode brought to you by Trend & Finaloop.
On this episode of DTC Pod, Jonathan joins blaine to talk about Automating fulfillment process with 3PL, Specialized Shopify developers, Starting a Shopify store, Balancing presence on, Shopify and Amazon, Customizing Shopify apps, Local delivery/pickup, Customizing Shopify Plus, Headless Shopify, Shopify's features, and more.
[00:03:09] Start Shopify store with no code; buy theme, get product design on Fiverr; focus on sales and marketing.
[00:05:19] Automate fulfillment process with 3PL (Third Party Logistics).
[00:08:33] Brand owners fear Amazon taking their business, so they are balancing presence on Shopify and Amazon to avoid being cannibalized.
[00:12:03] Customizing Shopify apps requires cost analysis and potential development for desired automation, branding and functionality.
[00:14:43] Specialized Shopify developers understand the ecosystem and can avoid costly custom development.
[00:18:31] Shopify allows customization of themes and blocks to make it look unique, but headless is not typically the best option because it requires custom technical work and breaks data tracking.
[00:26:04] Apps to help businesses run local delivery/pickup for physical items.
[00:27:36] Local businesses thriving in Miami due to increased support from customers.
[00:32:07] Shopify releases new features quarterly or every six months, similar to "hype drops", including AI-generated product descriptions.
[00:35:35] Shopify Plus now allows customizing and adding blocks to Checkout, increasing options for merchants to increase conversions and create apps in the Checkout ecosystem.\
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Johnathan Solorzano - Founder & CEO of Solo Media Group
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated