#227 - Gretchen Hollingsworth: Ink + Alloy - Wholesale 101 For DTC Brands
Gretchen Hollingsworth is the founder of Ink+Alloy, a fast growing jewelry and accessories brand featuring products built by skilled artisans in India. Formerly she founded Paddywax, an internationally iconic candle company. As founder and creative director, she designed products for retail behemoths Whole Foods, Urban Outfitters, West Elm, Crate and Barrel, and Target.
DTC POD: How The Best Brands Are Built · Ramon Berrios, Blaine Bolus, Gretchen Hollingsworth
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Show Notes
On this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big retailers, the inspiration for Ink & Alloy, business building as a 2nd time founder, and much more.
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Gretchen Hollingsworth - CEO & Funder of INK + ALLOY
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel