#198 - DJ Willingham, DNA SHOW: Getting 30M views on Youtube, Flipping Kicks, & Building Revenue Streams
Darrin Willingham is the creator & host of DNA SHOW, a YouTube channel with 215K subscribers where he talks about lifestyle around sneakers, finance, sports and travel.
DTC POD: How The Best Brands Are Built · Ramon Berrios, Blaine Bolus, Darrin Willingham
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Show Notes
Growing up, Darrin Willingham dreamed of playing in the NFL. But then he discovered his love for creating content. Darrin discusses how he found himself in the world of YouTube, making videos, monetizing his passion for sneakers, and coming full circle by working with pro-athletes off the field. Darrin also gives some tips on building a strong social media foundation and personal brand.
3:59 - 8:14 Discovering ways to make money
8:30 - 10:18 Getting banned from YouTube
10:39 - 11:57 Building a solid YouTube foundation for brand partnerships
14:03 - 22:57 Monetizing your passion
24:27 - 26:01 Importance of branding yourself
29:57 - 32:46 Creating your own luck & seeking opportunities
34:07 -39:44 Diversifying your income stream
42:11 - 45:28 Creating authentic content
52:18 - 54:00 Goals for the future
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Darrin Willingham - Creator & Host of DNA SHOW
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel