#191 - Kristin Toth, Fernish: Amazon OG Takes on Furniture As A Service
Kristin Toth is the President and COO of Fernish. Prior to joining Fernish, she worked at Amazon (pre Prime) on supply chain, logistics, fulfillment, same-day delivery and other various initiatives over 8 years. Kristin left Amazon to join Zulily where she served as VP of operations up to IPO. In 2019, Kristin joined Fernish as an advisor/ investor, and later became President & COO, where she applied her supply chain and operations expertise to build out a premiere furniture rental company.
DTC POD: How The Best Brands Are Built · Ramon Berrios, Blaine Bolus, Kristin Toth
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Show Notes
We’re thrilled to have Kristin Toth join Blaine & Ramon on DTC Pod where she walks us through her career trajectory and how she narrowed in on supply chain & ops, being an advisor to multiple startups, why building a circular furniture company is challenging, how Fernish strategically launched in two cities to test product-market, and how Fernish has evolved over time.
1:51 - 5:49 What is Fernish?
6:22 - 8:38 The story behind Fernish
12:04 - 18:07 Kristin’s career trajectory
18:39 - 22:15 Working at Amazon
24:07 - 26:53 The role of an advisor
26:54 - 31:00 Working at Fernish
32:31 - 37:59 The early days of Fernish
40:05 - 43:00 Data & Logistics
50:48 - 52:48 What Fernish is focusing on now
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Kristin Toth - President & COO of Fernish
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel