#189 - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved
Cynthia Plotch, named to Inc.’s Top 100 Female Founders and Forbes 1000 Entrepreneurs in 2021, is Stix’s co-founder. Along with Jamie Norwood, Cynthia co-founded Stix, a health brand that empowers women to make confident health decisions, starting with reproductive and vaginal health products and sex education. Before starting her own company, Cynthia was on the founding team of Hungry Harvest, where she led the high-growth startup’s national expansion and growth. Cynthia received her BA from the University of Pennsylvania and is a Venture for America alumna.
DTC POD: How The Best Brands Are Built · Cynthia Plotch, Ramon Berrios, Blaine Bolus
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Show Notes
Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix.
1:10 - 5:52 Story behind Stix
8:08 - 8:45 Medical Advisory Board
13:19 - 16:56 Raising VC money
17:59 - 20:31 Prior startup experience
22:37 - 28:57 Understanding the customer
29:25 - 38:33 Customer service & conversations
39:35 - 43:24 Product & Regulatory Environment
45:29 - 46:13 Distribution
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Cynthia Plotch - Co-Founder of Stix
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel