#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
If you have TikTok, you’ve likely heard of Tabs Chocolate, a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver.
DTC POD: How The Best Brands Are Built · Oliver Brocato, Jake Lewin, Ramon Berrios, Blaine Bolus
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Show Notes
Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch.
2:05 - 8:24 Entrepreneur Background
17:58 - 19:27 Getting Started with Tabs
24:05 - 27:33 Finding the Right Channel
28:44 - 31:29 Working with Influencers
32:55 - 37:22 Content / Social Strategy
38:43 - 42:49 Designing for TikTok
51:01 - 51:42 Bootstrapped
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Jake Lewin & Oliver Brocato- Founders of Tabs Chocolate
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel