#183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities
Chris Bernard AKA “Bernie” is the founder of the plant-based protein bar Mindright. Bernie developed Mindright in the Dyrdek Machine (Rob Dyrdek’s venture studio).
DTC POD: How The Best Brands Are Built · Chris Bernard, Blaine Bolus, Ramon Berrios
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Show Notes
Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more.
Buff Bake 2:07 -3:03
Story behind Mindright 6:44 - 10:12
Pitching to Rob Dyrdek 11:03 - 14:12
Celebrity investors 16:35 - 17:33
Leveraging celebrity investors 18:19 - 19:42
Getting into retail 22:31 - 24:01
Brand ambassadors and influencers 24:34 - 26:27
Building the team 30:14 - 32:15
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Chris Bernard- CEO of Mindright
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel