#181 - Vladimir Vukicevic, Better & Better: Toothpaste Meets Whitespace
Vlad Vukicevic is a seasoned entrepreneur who knows his way around the startup scene. He previously founded Meural (acq. by Netgear) and RocketHub (acq. by EFactor). His latest venture is Better & Better, a better-for-you vitamin infused toothpaste.
DTC POD: How The Best Brands Are Built · Vlad Vukicevic, Ramon Berrios, Blaine Bolus
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Show Notes
Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, using customer feedback to relaunch SKUs, and more!
RocketHub and Meural 3:08 - 7:20
Inspiration behind Better & Better 7:47 - 10:51
Proof of concept 12:05 - 14:13
Pitching a DTC to VC 14:34 - 15:33
Better & Better seed investors 15:36 - 16:47
The questions VC’s ask 17:55 - 21:30
Advisors, prototypes, and employees 27:24 - 30:34
Decreasing CAC for Better Better 32:37 - 33:23
Bottom-up pitch vs. Top-down pitch 33:24 - 35:57
Challenging legacy brands 41:15 - 43:26
Improving the product 49:13 - 50:55
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Vlad Vukicevic - CEO Better & Better
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel