Season 2 · Episode 31
How to sell into the channel the right way.
DrZeroTrust · Dr. Chase Cunningham
August 16, 202235m 37s
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Truths about selling into the channel market with a real expert. How should your organization go about selling to a channel? Is the market different? How can you use those partners smarter? Do you have to sell twice? What shouldn't you do to leverage that channel? How can you optimize your channel approach and force multiply your sales efforts? Those points and more on this episode!