Episode 13
Lee Smalt | Vanity Metrics Are Stupid.
Drysen Learns Things · Drysen Carsten
September 25, 20248m 58s
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Show Notes
In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing efforts with business goals and understanding the customer journey.
Topics
brewing campaigndigital marketingvideo productionsocial media metricsbrand awarenesscustomer journeyevent marketingconversion trackingcontent strategyengagement rates