The Nobel Prize Got Loss Aversion Wrong
Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all.
April 2, 20261m 36s
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Show Notes
Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all.
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