Sean Baxter on the fight for attention; plus, what bars can learn from Never Never's brand refresh
Drinks At Work with Sam Bygrave
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Show Notes
Hey bartendery types! On this episode of Drinks At Work, Sam Bygrave speaks to Sean Baxter, to discuss recent developments at Never Never Distilling Co., including a brand refresh, the upcoming Never Never Cocktail Competition, and the impact of being acquired by Asahi. He shares insights on navigating the spirits market, the importance of label design, and the role of bartenders in creating memorable experiences. Sean also highlights the innovative spirit of head distiller Tim Boast and offers advice for bars facing current market challenges.
Learn more about the Step Into The Never Never bartender challenge here.