Caroline Ashford on gin judging, building her brand, and making a career in drinks

You may know Caroline Ashford as The Gin Queen on Instagram and Facebook or via her website, theginqueen.com, but Caroline is also behind the Australian arm of Junipalooza, which as you might guess is a two day show devoted to all things gin, and during the pandemic she got into the gin pushing game herself with The Ginporium, an online concierge that helps you get the right gin for you. It’s an interesting chat, we talk about how she’s amassed an online following in the many 10s of thousands, her advice on growing your own brand, where gin is at today and how she’s built her career in drinks over the last decade.