Season 11 · Episode 10
Whisky writer and Diageo veteran Dr Nicholas Morgan
Whisky writer Dr Nicholas Morgan is a 30-year veteran of Diageo, with a background in history and academia. We discuss his new book, 'Everything You Need to Know About Whisky,' and his recent Johnnie Walker history, 'A Long Stride'.
Drinks Adventures - Wine, beer, whisky, gin & more with James Atkinson
November 22, 202151m 5s
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Show Notes
A podcast for lovers of wine, beer, liquor (incl. whisky, whiskey, bourbon, gin, vodka, tequila etc) and cocktails, Drinks Adventures hosts wine makers, brewing and distilling experts, sommeliers, bartenders & more.
Whisky writer Dr Nicholas Morgan is a 30-year veteran of spirits giant Diageo, with a background in history and academia.
He joined Diageo's predecessor, United Distillers, in 1990, creating what is now considered the world’s most comprehensive spirits archive, before making a somewhat unlikely transition to leader of Diageo’s global malt whisky marketing team.
You may also like:
Nicholas retired from Diageo in December 2020 following the publication of his acclaimed book, A Long Stride, the Story of the World’s No 1 Scotch Whisky, written as part of the bicentennial celebrations of John Walker & Sons.
His latest book is Everything You Need to Know About Whisky (But are too afraid to ask).
It’s a great read, and we discuss both it and the Johnnie Walker book later on in this interview with Nicholas, who is a Master of the Quaich – that’s one of the highest honours in Scotch whisky – and a member of the Whisky Magazine Hall Of Fame.
But I started by asking Nick about the challenges he faced marketing single malt whisky at Diageo in the 1990s.
More must-listen episodes:
Tags: gin, distilling, distillery, distiller, liquor, craft spirits, cocktail, cocktails, drink, drinks, wine, winemaking, winemaker, viticulture, beer, craft beer, brewing, agave, tequila, mezcal, bartender, bartenders, sommelier, sommeliers, cicerone, whisky, whiskey, cognac, bourbon, rum, vodka, vineyard, mixology, bars, pubs, restaurants
Whisky writer Dr Nicholas Morgan is a 30-year veteran of spirits giant Diageo, with a background in history and academia.
He joined Diageo's predecessor, United Distillers, in 1990, creating what is now considered the world’s most comprehensive spirits archive, before making a somewhat unlikely transition to leader of Diageo’s global malt whisky marketing team.
You may also like:
- The NBA’s wine obsession, with Baxter Holmes of ESPN: S10E1
- UK wine writer Matthew Jukes on non-alc wine & more: S12E1
- Brewing legend Chuck Hahn's 50-year global brewing odyssey: S11E2
- Iconic cocktails: Julio Bermejo, creator Tommy’s Margarita cocktail: S4E8
Nicholas retired from Diageo in December 2020 following the publication of his acclaimed book, A Long Stride, the Story of the World’s No 1 Scotch Whisky, written as part of the bicentennial celebrations of John Walker & Sons.
His latest book is Everything You Need to Know About Whisky (But are too afraid to ask).
It’s a great read, and we discuss both it and the Johnnie Walker book later on in this interview with Nicholas, who is a Master of the Quaich – that’s one of the highest honours in Scotch whisky – and a member of the Whisky Magazine Hall Of Fame.
But I started by asking Nick about the challenges he faced marketing single malt whisky at Diageo in the 1990s.
More must-listen episodes:
- Two Paddocks wine with Sam Neill, pinot noir obsessive: S6E6
- Wine critic Jancis Robinson on the changing world of wine: S4E4
- Brewing historian Tara Nurin, and beer sensory expert Briony Liebich: S11E6
- Cocktails meet coffee with Mr Black Spirits: S8E5
Tags: gin, distilling, distillery, distiller, liquor, craft spirits, cocktail, cocktails, drink, drinks, wine, winemaking, winemaker, viticulture, beer, craft beer, brewing, agave, tequila, mezcal, bartender, bartenders, sommelier, sommeliers, cicerone, whisky, whiskey, cognac, bourbon, rum, vodka, vineyard, mixology, bars, pubs, restaurants