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The Panic: How Mobil Oil Changed Advertising Forever
Season 9 · Episode 1

The Panic: How Mobil Oil Changed Advertising Forever

Drilled

July 18, 202333m 13s

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Show Notes

In the 1970s, Mobil Oil invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person itself with a unique personality and opinions that demanded attention. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of United States culture, policy, advertising, and history.

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