Dawn Fischer of Wilkins & Olander

Wilkins & Olander has been a familiar name to local residents, particularly in Sturgeon Bay, since the clothing store opened its doors in 1990. Now in its 35th year, the store is owned by Dawn Fischer, who took over from her stepmother, Carol Overland, who died in 2019. In April, the Door County Economic Development Corporation honored Fischer with its Light Keeper Award for women, minority or veteran-owned business of the year. She joins Myles Dannhausen Jr. on the podcast to talk about her business, the evolution of 3rd Avenue, and the lessons she learned from Carol Overland.