From £300 Websites to £10K+ Monthly Retainers | Married Founders
Don't Work Harder · ATOMIC
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What if the secret to scaling to seven figures isn't hiring more people - it's deliberately staying small? 👀
Martin and Lyndsay built a content agency that generates seven figures with just 12 people.
Their clients routinely scale from £2,000 to £50,000+ per month.
And... their approach is pretty unique!
Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that's worked with Daniel Priestley, scaled using AI before other agencies caught on, and built a business that prioritises staying small and nimble.
They're also a married couple who've been in business together for over 10 years.
In this conversation, Martin and Lyndsay reveal:
- Their journey from working with Daniel Priestley as a client, to Martin becoming the CMO of Daniel's company Score App, to now launching an exciting business with him 🚀
- Their unique hiring philosophy - and why outsourcing early saved their sanity 📈
- The framework that lets them accurately forecast cash flow 6-12 months ahead (and how that makes hiring decisions simple)
- Why their membership with 100 happy members was actually the wrong business - and why they made the difficult decision to shut it down
- The wait list strategy they used to sell OUT their brand new service before it even launched 🤯
- How they deliberately start clients small - even if prospects want to pay £10k/month from day one
- Why they chose to cap growth at seven figures rather than scale to 50+ employees
- How they leaned into AI in December 2022 when other content agencies were fighting against it
- The ""video-first"" approach that now drives their entire content process 🚀
Most agency owners believe more revenue means more team, more clients, more complexity.
Martin and Lyndsay prove you can hit seven figures by doing the opposite - staying intentionally small, being selective about clients, and building systems that scale.
For entrepreneurs who want to scale a profitable, lean company - this episode is a gamechanger.