Don't Work Harder

Dr Tru Powell built one of the UK's most trusted voices in creative entrepreneurship - while refusing to conform and staying unapologetically himself 🙌Dr Tru is a personal branding expert, founder of the Multicultural Inspire Awards, co-founder of Black Business Magazine, and a whole lot more. His network includes huge names from Judi Love to Usher, and he came on Don't Work Harder to teach YOU how to build an enormous personal brand to drive growth for your business.In this powerful conversation, Dr Tru reveals:- How to build media visibility without a PR agency- The Twitter engagement strategy that gets journalists asking YOU to appear on the news - The exact method for monetising your audience fast - that he used to scale to 30,000 community members and £10K with one simple offer 🚀- Why being contrarian is your competitive advantage 👀- How to gain a ton of support from your network without feeling like you're putting people out - What to do when you're not present enough in your business or life- Why he believes you can't be a FULLY ethical billionaire (and what he's trying to prove anyway)- What happened when a trusted partnership fell apart and he lost six figures, and how he rebuilt it to something even better 💪This isn't a story about avoiding failure - it's about what you do when failure finds you anyway, costs you six figures, damages your reputation, and tests everything you believe about yourself.Dr Tru proves that your personal brand isn't built by playing it safe - it's built by being so authentically yourself that people can't look away. From refusing to conform as a kid to becoming the voice journalists call when they need cultural commentary, he's mastered how to get opportunities and get seen by more people, and taught us how to do it step by step.But this episode also reveals what happens when everything falls apart. The partnership that went to court. The six-figure loss. The reputation damage. The moment he questioned whether he could continue. AAnd most importantly - how, network, self-belief, faith and mindset turned his worst season into the dream business that's now scaling nationwide.For entrepreneurs who want to build a personal brand that opens doors AND learn how to rebuild when things go wrong, this conversation gives you both blueprints. 🚀-------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dr Tru's Links:Black Business Mag: https://blackbusinessmag.com/Inspire Awards: https://inspire-awards.com/Website: www.trupowell.com Instagram: https://www.instagram.com/tru_powell----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Could you charge up to 6 figures for your 1:1 services with full confidence?And build a successful business that GIVES you time and energy, not takes it away from you?Dr. Alka Patel left her conventional GP partnership to build a longevity practice where she helps clients revolutionise their health and lifestyle for a premium price 😮‍💨And the impressive part? She did that while prioritising her health, and working fewer hours 🙌But... it wasn't always this way.Dr. Alka used to feel so guilty about taking bathroom breaks during her 10-minute patient appointments that she'd skip them entirely. She ate cookies from her desk drawer for lunch, slept just 4 hours a night, and ignored every warning sign her body was sending - until a fever became a four-week hospital stay and a near-death experience.This episode teaches you how she made that incredible transformation.Dr. Alka is a longevity doctor, lifestyle medicine expert, and founder of the Million Hour Club - where she teaches entrepreneurs and professionals how to live to 114 years old - and enjoy every minute of it. Dr. Alka told Suman:- The important principle that she used to land her first £10K client 💸- How she confidently charges six figures for her most premium services- Her lean business model: why she chooses to work with expert freelancers instead of employees ✍️- How she made a big, brave move and reached over 500,000 people with her TedX talk 🚀- Her interesting take on ""work-life balance"" as an entrepreneur - and her alternative option - The signals of burnout lots of entrepreneurs ignores😬- Practical, simple things that entrepreneurs can do to improve their health, longevity and energyIf you want to build a high ticket, profitable business AND optimise your health, energy and longevity, you'll find actionable value in every single minute of this episode.--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dr Alka's Links:i) Find out your LQhttps://www.dralkapatel.com/lq-testii) Book your bioage testhttps://www.dralkapatel.com/biologicalageIiii) Book a consultationhttps://www.dralkapatel.com/private-consultationiv) Websitehttps://www.dralkapatel.com/Instagram: https://www.instagram.com/dralkapatelukLinkedIn: https://www.linkedin.com/in/dralkapateluk/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Imagine taking the entire month of August OFF your business, to enjoy spending time with family, friends, and doing the things you love.And imagine that being something that you do EVERY August?Alice Benham just wrapped her fifth consecutive year doing just that - taking the full month of August off while going through a complete rebrand and sustaining a successful membership program ✨We recorded this actionable episode to teach you how you can do the same... and a lot more. Alice is a business strategist, facilitator, bestselling author, and founder who's helped over 1,000 one-to-one clients achieve their big visions 🚀In this super practical episode of Don't Work Harder, Alice reveals:- How she manages to take a full month off every year, WITHOUT sacrificing her business' success- How she partly detaches from her business to build her own identity, outside of work ✨- Why she decided NOT to scale with a big team - and how she is running a profitable, growing business with lean operations- How she wrote her full book in just five days - and some powerful productivity tactics that you can do to complete a LOT in a short amount of time 💪- One huge thing that she sees that separates the most successful business owners, with those that are stuck 👀- How to know if an opportunity is worth saying yes to- The moment when she lost a LOT of money overnight due to banking complications, and how to bounce back from massive setbacks 🙏And plenty more.Alice got REALLY practical and actionable in this episode, and we cannot wait for you to watch this, and soak up all of her super valuable lessons.If you think you always need to be in work mode if you want to be successful, this conversation will completely reframe how you think about building a life as a successful, fulfilled business owner 🚀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Alice Here: ON IT Waitlist - https://www.alicebenham.co.uk/onit Website - www.alicebenham.co.uk Instagram - https://www.instagram.com/alice_benham Podcast & vlogs - https://www.youtube.com/channel/UC-g8fdp69A3YwDrWBe-XzJg?view_as=subscriber ----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Want to know everything a business owner is doing to scale to £10 MILLION? 💰Jess Cunningham built Belief Coding from zero to over £1M in revenue… and now she's on a mission to 10x AGAIN. She's spent over £1 million on Facebook ads, invested £150,000 in coaching this year alone, and created a community of 80,000 people who are obsessed with what she's teaching 😮‍💨 Her approach challenges every belief you might have about “hard work”, discipline, and what it really takes to build an enormous business.In this game-changing conversation, Jess reveals:The exact Meta ads strategy and ad types that is scaling her to 8 figures 💵 Why discipline and willpower are actually signs you're building the wrong business 😲How she built a team that takes ownership, runs the operation doesn’t rely on HER for the day to day. Why she spent £150,000 on coaching this year alone 😱How to structure your offers in a way that attracts customers at multiple price points.When to focus on the back end of the business vs front end sales.This is NOT about working harder or brute forcing your way to success - it's about learning valuable skills and building a business that scales through systems.If you think building a business requires you to scale through force, and build a business that feels like work, this episode will likely flip your beliefs on their head…And get you pumped up to scale into the millions 🚀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Jess on Instagram: https://www.instagram.com/belief_codinghttps://www.instagram.com/theprodigalfox/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Here's how to turn your existing network into a business that sells out on launch - even when you're starting with just a vision and 20% of a plan 👀Nishma Patel Robb launched a successful business without a detailed business plan.Nishma is a cultural strategist, personal brand expert, and founder of Glitter Sphere - a personal brand accelerator for women. In this transformative conversation, Nishma reveals:- The exercise that made her realise she was only living a fraction of her potential- How to build in public even if you're only 20% ready 🚀- The networking strategy that opens HUGE opportunities- Her unique method to stand out and grow in an AI-driven world- Her accountability system that replaces corporate structures for solopreneursNishma's brutal honesty about leaving a highly successful corporate role, facing imposter syndrome, and the reality of building two businesses simultaneously might just give you permission to write your own reinvention story.If you think you need everything figured out before making a major life change, this conversation will completely shift how you think about building your business and living your dream life 🙌--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Nishma here: LinkedIn: https://www.linkedin.com/in/nishmapatelrobb/Website: https://www.glittersphere.com/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

After making nearly £25 million in revenue over 23 years, Jo Simpson still flies economy and stays in budget hotels for business.Most entrepreneurs think success means upgrading your lifestyle as revenue grows.Jo Simpson proved that's limited thinking when she built a multi-million pound accounting practice by calculating ROI on everything...And in this episode she talks about how you can do the same to make a lot of profit in your business 👀Jo is a profit strategist who's helped hundreds of entrepreneurs build profitable businesses they LOVE. Through recessions, technology disruptions, and multiple business pivots, Jo has created a sustainable model that generates real profit.In this money-focused episode, Jo reveals:- How to build client relationships so strong they last through recessions and business model changes 🤝- The special ROI calculation framework she uses for every business decision - Why she moved AWAY from high-ticket clients, to something better 💰- The mindset shift that saved her business during the 2008 financial crash (featuring an unexpected Noel Edmonds connection)- How to step into the CEO role without losing the relationships that built your businessThis isn't about revenue bragging or lifestyle inflation.If you want to build a business that survives decades, with HIGH profit margins, this episode is a must watch 💸---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Jo here: https://www.instagram.com/financialgrowthacademyuk

Andy Lambert almost FOLDED his business two months before closing their biggest deal with the United Nations 🤯Andy is a serial entrepreneur and tech expert who co-founded ContentCal, scaled it to 30,000 customers, and sold it to Adobe in late 2021. He's also a bestselling author, and a sought-after speaker...This episode is HUGE.From nearly going bankrupt to becoming Adobe's newest acquisition, Andy's story will teach you a lot about scaling a business.In this episode, Andy reveals:- How landing bigger deals can actually HURT your cash flow (and what to do about it) 💰- The mindset shift that saved his business and freed up his time- When to FIRE yourself... from roles you created- How to transition from ""I can do everything"" to ""I need to delegate everything"" 🙌- How to maintain company culture when scaling- The recruitment mistake that cost them months of growth (and how senior hires paid for themselves immediately)If you want the real playbook for building, scaling, and selling a tech business - this episode breaks down every stage with brutal honesty.Andy's transparent account of near-bankruptcy, expensive hiring mistakes, and what it really takes to be successful in business might just save you years of costly trial and error 💥---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Andy Here: Read his Book: https://amzn.eu/d/442896eLinkedIn: https://www.linkedin.com/in/andyrlambert/

Many entrepreneurs think you need to work 60+ hour weeks to build something meaningful. Many people think scaling means sacrificing family time. Rupinder Kaur built a thriving membership business that runs on just 30 hours per month while maintaining lots of time with her children ⏰Rupinder is the visionary founder of Asian Women Mean Business, and has built a sustainable business model from corporate HR leader to award-winning entrepreneur, all while prioritising her family.In this game-changing conversation, Rupinder reveals:- The membership model that generates recurring revenue while working just 30 hours per month 💰- How to scale through community building instead of traditional growth methods 👥- How to design a business that works around school holidays (without losing clients)- How to create goodwill so strong that your clients absolutely love you- How to build a team that holds the business together when you step away 🤝- The framework for saying no to opportunities that don't align with your family prioritiesThis isn't about choosing between impact and income.Rupinder built a business that does well, changes lives, and still allows her to take every school holiday off.If you're tired of being told you need to sacrifice everything to succeed, this conversation will show you there's another way.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Rupinder Here: LinkedIn: https://www.linkedin.com/in/rupinderkaurawmb/Instagram: https://www.instagram.com/a.w.m.bWebsite: https://www.asianwomenmeanbusiness.com/

Listening to everyone else’s opinion could be what’s STOPPING you from becoming successful 😳Most entrepreneurs think they need more advice, more mentors, and more information before they can succeed.Lindsey Kane proved that wrong when she ignored the “expert” who gave her some potentially dangerous business advice.Instead, she trusted her gut - and built an award-winning supplement company that sold out in 12 hours.Lindsay is a serial entrepreneur who’s successfully exited multiple businesses, built a property portfolio, launched Ibiza wellness retreats, and is about to drop her second supplement product.In this honest conversation, Lindsey reveals: • The simple strategy that sold out her supplement business in just 12 hours 🤯 • When and how to delegate even when you think you can’t afford it • How to spot when someone giving you advice has an ulterior motive 🚩 • The expensive lessons that taught her more than any business school ever could • How to do a “life audit” and cut out the people draining your energyIf you’ve ever been told your ideas are “too much,” or felt like you need permission to trust your own instincts…This conversation will give you the courage to back yourself completely.Lindsey’s brutal honesty about toxic relationships, boundary-setting, and why perfectionism is actually holding you back might just change everything for you in life and in business 👏---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Lyndsey Here: Her Instagram: https://www.instagram.com/lindseykane0?igsh=ajZuM2xtcmJ1cHRhJOLT: https://www.joltmyworld.com/discount/ATOMIC10JOLT Instagram: https://www.instagram.com/joltmyworld?igsh=Z2M3eGg2N3RpNHphThe YES Button: https://www.instagram.com/theyesbutton?igsh=aXF4Z3AxMGp5ZTc=

Starling started off her journey as someone who was always told she couldn't sing, and that there was no career to be had in music.Fast forward to now, Vivienne Westwood, Phoebe Waller Bridge and Shane Meadows are all fans of hers - and Eminem has had Starling’s ‘No Rest for the Wicked’ on hold for his latest album.She has millions of streams already under her belt and has been compared to the likes of Lorde and Bastille!In this episode, Starling goes DEEP. She tells Suman…- How her career in the music industry was affected when the world came to a stop in 2020- How she hired an incredible power team to help her run a highly successful coaching business- Why she’s just put a STOP to an already-successful cohort- How she’s reframed her life and her self-worth to be way beyond revenue metrics inside of her businessStarling’s online talks have spread like wildfire - and she drops a crazy amount of value in this conversation.Enjoy 💥---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025---------Find Starling here:Instagram: https://www.instagram.com/starlingsworld/Spotify: https://open.spotify.com/artist/6IjadNLvsOWFr3jB0zs4c4?si=IdxITHcYTgm1SxcXqY7DMw Join her Inner Circle here: https://www.starlingsworld.com/free-talks/#newsletter

What if changing your target client could make you a LOT more money?Elizabeth went from feeling underpaid and unsuccessful, to hitting her first £10k month... then £20k month... faster than you could believe 💰And she finally broke out of the rollercoaster cycle of unpredictable cash in her business.The secret? She changed who she was selling to.Elizabeth Stiles is a highly respected fashion consultant, speaker, and industry mentor with over 15 years of experience working with high street giants like Next, New Look, Urban Outfitters, and ASDA. In this practical, value packed conversation, Elizabeth reveals:- How to change your target client in order to start making more money NOW- How she switched from selling exhausting £9 courses to effortless £5k programs 💸- How to go from unpredictable, rollercoaster launch cycles to reliable, predictable income 📈- How to to build relationships and get opportunities with 7-figure entrepreneurs you've never metIf you're tired of undercharging and over-delivering, this episode will teach you how to actually start making great money from what you do.Warning: Elizabeth's honesty about toxic work cultures, offer positioning, and scaling a business might just give you the courage to finally charge what you're worth.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025---------Elizabeth's Socials: LinkedIn: https://www.linkedin.com/in/elizabeth-stiles-fashion/Instagram: https://www.instagram.com/elizabethstilesuk?igsh=eW8zeTJpZ2F0bHdr#DontWorkHarder #BusinessGrowth #FashionIndustry

Most entrepreneurs have that ONE thing they keep putting off - the uncomfortable skill that feels too scary, or just not ""them.""But what if that's exactly what's holding you back from your next breakthrough?Sophie Milliken MBE avoided sales for YEARS... until difficult circumstances forced her to face it head-on. The result? £200k of new business in just six weeks 💸Now she's sharing exactly how to turn your biggest business fears into what makes you the most money.Sophie is an MBE recipient, bestselling author, and one of the most influential voices in the North East business scene. In this game-changing conversation, Sophie reveals:- How to turn opportunities into 7-figure businesses 📈- Why your lack of experience might be your BIGGEST advantage over ""expert"" competitors- The exact mindset shift that helped her win £200k in business during dark times- How to identify which ""scary"" business activity is actually your hidden superpower- The red flags to watch for in business opportunities and partnerships 🚩- Why walking away from money is sometimes the bravest business move you can makeThis isn't your typical ""hustle harder"" success story. If you think you need a perfect plan to build something extraordinary, this conversation will completely change how you think about business success.Warning: Sophie's honesty about the realities of single parenthood, business exits gone wrong, and more - might just inspire you to take that leap you've been putting off.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025---------Find Sophie Here: Sophie’s new book: https://rb.gy/bqq137Sophie’s TEDx Talk: The truth behind The Showreel https://youtu.be/woZ_d3WTtRLinkedIn: www.linkedin.com/in/sophie-millikenX/Twitter: Moja_SophieInstagram: moja_sophieWebsite: https://thisismoja.comhttps://www.sophiemilliken.co.uk

Is self-confidence holding you back from building the business of your dreams?And what could you achieve if your lack of self-belief wasn't standing in the way of greater success?It was through ultimate belief, self-confidence, sheer tenacity and ambition that Sinead Sharkey‑Steenson and Lisa Strutt built a sold-out conference that takes most people 10 years… in 12 months.In May of this year, Sinead Sharkey‑Steenson and Lisa Strutt hosted an electric, extremely popular business conference, and they already have a LOT of demand for next year’s event. Backstage at ATOMICON 2025, we spoke with them both to find out…- The secret to bulletproof confidence and self-belief as a business owner- How they created so much demand that their website CRASHED 😳- Their plans to build something HUGE over the next 5-10 yearsSinead and Lisa both have a wealth of experience in leadership coaching, HR, and transformation work, and have guided more than 10,000 women across the world.If you want to build a business with enormous confidence and self-belief - this episode will light you up, leaving you inspired by their stories of how challenge and personal tragedy was to become the catalyst for enormous positive change.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025---------Sinead’s Instagram:https://www.instagram.com/generationwomen/?igsh=bmVodTR6OHM4NWtp&utm_source=qr#Impact Players’ Instagram:https://www.instagram.com/career.reboot/?igsh=MXl3Ymk0dzhmNnF1#

Imagine making 7 figures a year… without having a ton of meetings in your calendar, or a complicated team to manage 👀In this episode, Laura Belgray told us exactly how to do just that. Laura is one of the most influential voices in modern copywriting - and in this episode she tells us…- How she rose from starting out in the coaching space, to building a 7 figure online business faster than you might expect- The secrets to making a lot of money, without filling your calendar up with meetings that you don’t want to go to 👏- Why she decided to scale her business with a small, powerful team - rather than hiring a lot of people- The DANGER of overly using Chat GPT in your copywriting, if you want to make salesWe were lucky enough to be able to record this backstage with Laura, before she took to the stage at ATOMICON with an extremely popular, value packed presentation.If you want to wake up to a massively profitable business - without dreading the calls and tasks on your calendar, you NEED to listen in to this one.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-----Laura’s Instagram: https://www.instagram.com/laurabelgrayAnd her website: https://www.talkingshrimp.com-----#BusinessGrowth #BusinessTips #DontWorkHarderPodcast #copywriting #7figurebusiness

Despite doing $200M in 12 months with his portfolio company, Ryan Deiss told us he has NEVER felt more uncertain about the future… because of AI.He also preached that hiring lower-skilled team members could be KILLING the growth of your business.Plus, he explained why he has done a complete 180 in his consulting business, DigitalMarketer - largely due to the rapid acceleration of Artificial Intelligence.Yep… this one got heated 😳Ryan Deiss is a leading digital marketing expert, entrepreneur, and founder of DigitalMarketer, the leading training platform for modern marketers.Ryan is widely regarded as one of the sharpest minds in digital growth and business scaling…And he met with Suman to drop 54 minutes of nothing but value.This is far from the conventional business advice you’ve heard dozens of times before.A lot of his takes will likely surprise you - but will almost certainly lead to massive changes in the way your business operates over the coming years.If you want to run a wildly profitable business that doesn’t rely on YOU to pick up the slack…This exciting episode is a non-negotiable.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Ryan's Socials:LinkedIn: linkedin.com/in/ryandeissInstagram: instagram.com/ryandeiss-----#Scaling #BusinessTips #DontWorkHarderPodcast

What would you give to know exactly how successful entrepreneurs turned it around in that moment when things didn't go to plan?Find out how, despite the public success - the speaking gigs, the clients, the thriving business - Teresa Heath-Wareing was stuck in a deeply personal battle that was silently holding her back.To turning things around to now, her most profitable year yet.In this episode of Don’t Work Harder, Teresa shares the honest story of how she transformed both her life and business - and why it took facing her addiction, rethinking her entire model, and making bold, uncomfortable moves to unlock the version of success she truly wanted.You’ll learn:- Why Teresa walked away from a “successful” business - and how to know when it’s time to make a bold shift- The mindset shift that allowed her to fire her 1:1 clients - and how to do the same with confidence- What changed after she invested £15,000 in a mentor- The business principles that helped her move from burnout to profit and freedom - How healing her personal life ultimately led to her building the business of her dreamsTeresa is an award-winning TEDx speaker, host of the #1 rated Your Dream Business Podcast, and one of the most respected voices in online business.She’s also a very special person in our world - and we cannot wait for you to hear the stories, insights, and powerful lessons she shares in this episode.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025Teresa’s Socials:📸 https://www.instagram.com/teresa_heathwareing💼 https://www.linkedin.com/in/teresaheathwareing-----#BusinessGrowth #BusinessTips #DontWorkHarderPodcast

We’ve been itching to get this episode out, as soon as we managed to book Richard Moore into our recording schedule. Richard Moore is a seasoned business coach and client attraction MACHINE - who came into the studio to talk to us about… - Why he considers himself the ANTI influencer… despite having a massively engaged audience of over 100,000 followers on LinkedIn- How to reliably bring in clients from social media - even with just a few hundred followers- Why the usual of advice of “just do more volume” might actually be DAMAGING your businessAnd that’s just scratching the surface.Richard’s expertise spans all the way from mindset and personal branding to content strategy, client attraction, and sales techniques.With over 17 years in sales and business development, he works with companies from startups to seven-figure enterprises, teaching them how to attract, nurture and convert clients to drive growth.In this episode, he talks to Suman about the raw reality of scaling a business, the mindset of a successful business owner, and how to actually use social media to bring in paying clients.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Richard’s LinkedIn:https://www.linkedin.com/in/richardjamesmoore/-----#RichardMoore #ClientAttraction #BusinessTips #DontWorkHarderPodcast

Catherine Erdly is a UK-based retail strategist, author, and consultant.With over 25 years of experience in the retail industry - including senior roles managing multi-million-pound budgets for high-street brands - she now works directly with makers, shopkeepers, and e-commerce founders to bring big-business tools to small businesses.Through her consultancy, Catherine helps product-based entrepreneurs master stock control, manage cash flow, price effectively, and build systems for long-term growth.Her practical, down-to-earth guidance is rooted in deep industry knowledge, and she’s known for helping business owners move from overwhelm to clarity - often by focusing on the numbers behind the scenes that really drive success.She’s also the author of Tame Your Tiger, a book that breaks down the challenges of managing product inventory and turning creativity into profit.In this value packed episode, Catherine discusses…- The mindset necessary to build and scale a successful company- How she found managed to push herself out of her comfort zone to take her business to the next level- Her mission to improve the retail industry and change the lives of retail business owners along the wayAnd a whole lot more.This is a must listen for all entrepreneurs, especially those in the retail space.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Catherine’s socials: https://www.linkedin.com/in/catherineerdlyhttps://www.instagram.com/resilientretailclubAnd her website: https://www.resilientretailclub.com/.-----#RetailBusinesses #TheApprentice #BusinessTips #DontWorkHarderPodcast

Robin Waite is a successful business coach, author, and keynote speaker known for his practical, no-nonsense approach to helping entrepreneurs, freelancers, and consultants grow profitable businesses.With over 20 years of entrepreneurial experience - including building and selling a design agency - he founded Fearless Business, a coaching program that has doubled his clients’ income in as little as 90 days.In this invaluable episode, Robin discusses the importance of being fearless in business, increasing your prices if you want to scale, money mindset, building a business you actually love, and more.He covers:- Where his drive for success originated from- The importance of pricing high and delivering a premium service- How to package your services to attract more clients, at higher price points- How he freed up time on his calendar and built more freedom into his business- His entry into the coaching industry, and how he aggressively  got his name out there to create opportunities for himselfIf you want to build a profitable business that you're excited to wake up to every morning, this episode is a must listen.This episode is brought to you by our Sponsors: Constant Contact.Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025TIMESTAMPS00:00 Intro02:08 What AI Doesn’t Know about Robin04:41 Robin’s Journey07:53 Growing Up Around Scarcity10:45 From Employee to Business Owner13:56 Constant Contact15:08 Was Robin Always Fearless?18:18 Robin’s Big Domino Moments20:48 Increasing Your Prices33:12 Agency Owner to Coach39:31 Signs You’re Close to a Breakthrough45:13 This is Holding You Back49:29 Letting Go of People Who Don’t Believe in Your Vision54:53 The Power of Asking for Opportunities 1:03:33 Helping Others1:07:32 Partnership with Ali Abdaal1:12:57 Grabbing Life by the Horns1:20:47 Final Words of Wisdom1:25:02 Outro#BusinessTips #DontWorkHarderPodcast #smallbusiness

Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015.She began her career at just 15, selling women’s fashion on market stalls in Yorkshire.Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the London Stock ExchangeAfter retiring from the fashion world, Linda pivoted into property and interior design, founding a successful development firm and designing high-end homes.She’s also the founder of the Linda Plant Academy, where she mentors entrepreneurs and provides business training.On this very special episode of Don’t Work Harder, she tells us the inspirational story of how she came through nothing and overcame personal challenges to become extremely successful In business.In this conversation, Linda shares:Her rise from “coming from nothing” to international business successHow to manage your emotions while building a businessWhy you must be both commercial and passion-drivenHer philosophy on hard work, self-belief, and decision-making under pressurePlus, she even gives us some behind the scenes secrets behind BBC’s The Apprentice that most of the public don’t know!If you’re an entrepreneur, this episode is a must – it’s packed full of inspiring stories and actionable tips from a massively successful business career.This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025