Don't Work Harder

We’ve been itching to get this episode out, as soon as we managed to book Richard Moore into our recording schedule. Richard Moore is a seasoned business coach and client attraction MACHINE - who came into the studio to talk to us about… - Why he considers himself the ANTI influencer… despite having a massively engaged audience of over 100,000 followers on LinkedIn- How to reliably bring in clients from social media - even with just a few hundred followers- Why the usual of advice of “just do more volume” might actually be DAMAGING your businessAnd that’s just scratching the surface.Richard’s expertise spans all the way from mindset and personal branding to content strategy, client attraction, and sales techniques.With over 17 years in sales and business development, he works with companies from startups to seven-figure enterprises, teaching them how to attract, nurture and convert clients to drive growth.In this episode, he talks to Suman about the raw reality of scaling a business, the mindset of a successful business owner, and how to actually use social media to bring in paying clients.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Richard’s LinkedIn:https://www.linkedin.com/in/richardjamesmoore/-----#RichardMoore #ClientAttraction #BusinessTips #DontWorkHarderPodcast

Catherine Erdly is a UK-based retail strategist, author, and consultant.With over 25 years of experience in the retail industry - including senior roles managing multi-million-pound budgets for high-street brands - she now works directly with makers, shopkeepers, and e-commerce founders to bring big-business tools to small businesses.Through her consultancy, Catherine helps product-based entrepreneurs master stock control, manage cash flow, price effectively, and build systems for long-term growth.Her practical, down-to-earth guidance is rooted in deep industry knowledge, and she’s known for helping business owners move from overwhelm to clarity - often by focusing on the numbers behind the scenes that really drive success.She’s also the author of Tame Your Tiger, a book that breaks down the challenges of managing product inventory and turning creativity into profit.In this value packed episode, Catherine discusses…- The mindset necessary to build and scale a successful company- How she found managed to push herself out of her comfort zone to take her business to the next level- Her mission to improve the retail industry and change the lives of retail business owners along the wayAnd a whole lot more.This is a must listen for all entrepreneurs, especially those in the retail space.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Catherine’s socials: https://www.linkedin.com/in/catherineerdlyhttps://www.instagram.com/resilientretailclubAnd her website: https://www.resilientretailclub.com/.-----#RetailBusinesses #TheApprentice #BusinessTips #DontWorkHarderPodcast

Robin Waite is a successful business coach, author, and keynote speaker known for his practical, no-nonsense approach to helping entrepreneurs, freelancers, and consultants grow profitable businesses.With over 20 years of entrepreneurial experience - including building and selling a design agency - he founded Fearless Business, a coaching program that has doubled his clients’ income in as little as 90 days.In this invaluable episode, Robin discusses the importance of being fearless in business, increasing your prices if you want to scale, money mindset, building a business you actually love, and more.He covers:- Where his drive for success originated from- The importance of pricing high and delivering a premium service- How to package your services to attract more clients, at higher price points- How he freed up time on his calendar and built more freedom into his business- His entry into the coaching industry, and how he aggressively  got his name out there to create opportunities for himselfIf you want to build a profitable business that you're excited to wake up to every morning, this episode is a must listen.This episode is brought to you by our Sponsors: Constant Contact.Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025TIMESTAMPS00:00 Intro02:08 What AI Doesn’t Know about Robin04:41 Robin’s Journey07:53 Growing Up Around Scarcity10:45 From Employee to Business Owner13:56 Constant Contact15:08 Was Robin Always Fearless?18:18 Robin’s Big Domino Moments20:48 Increasing Your Prices33:12 Agency Owner to Coach39:31 Signs You’re Close to a Breakthrough45:13 This is Holding You Back49:29 Letting Go of People Who Don’t Believe in Your Vision54:53 The Power of Asking for Opportunities 1:03:33 Helping Others1:07:32 Partnership with Ali Abdaal1:12:57 Grabbing Life by the Horns1:20:47 Final Words of Wisdom1:25:02 Outro#BusinessTips #DontWorkHarderPodcast #smallbusiness

Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015.She began her career at just 15, selling women’s fashion on market stalls in Yorkshire.Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the London Stock ExchangeAfter retiring from the fashion world, Linda pivoted into property and interior design, founding a successful development firm and designing high-end homes.She’s also the founder of the Linda Plant Academy, where she mentors entrepreneurs and provides business training.On this very special episode of Don’t Work Harder, she tells us the inspirational story of how she came through nothing and overcame personal challenges to become extremely successful In business.In this conversation, Linda shares:Her rise from “coming from nothing” to international business successHow to manage your emotions while building a businessWhy you must be both commercial and passion-drivenHer philosophy on hard work, self-belief, and decision-making under pressurePlus, she even gives us some behind the scenes secrets behind BBC’s The Apprentice that most of the public don’t know!If you’re an entrepreneur, this episode is a must – it’s packed full of inspiring stories and actionable tips from a massively successful business career.This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025