S2E6 - How can a Professional Zebra Skyrocket your Marketing?
with 🎙️ Björn Otto - Business Unit and Marketing Director @ Hager + Elsässer 💧 H+E is one of the world's leading suppliers of water and wastewater technology with more than 30,000 turnkey plants in over 130 countries around the globe. What we covered:...
(don't) Waste Water! | Water Tech to Solve the World
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Show Notes
with 🎙️ Björn Otto - Business Unit and Marketing Director @ Hager + Elsässer
💧 H+E is one of the world's leading suppliers of water and wastewater technology with more than 30,000 turnkey plants in over 130 countries around the globe.
What we covered:
🍏 The Special Sauve you need, to be efficient in marketing in the Water Industry
🍏 How marketing changed - or shall change - to move away from product marketing
🍏 What the shift of paradigm customer-centricity involves actually means for water marketers
🍏 3 Practices water marketers should stop at any cost, and right away!
🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥
➡️ Send your warm regards to Björn Otto on LinkedIn.
➡️ Get the Full Story (including infographic and full transcript) here.
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