When your friends say they love your work but don't actually buy it

This week Frankie Tortora and Steve Folland have a chat in response to a question from Rachel Brownlow Brown. Rachel is an illustrator and designer. She says: “People I know think I'm doing really well with my business because they see me building the business online, but actually I'm not bringing in much money yet (I'm currently living off redundancy money from my old job). I feel like they're really supportive with liking and sharing my stuff, but so many people I know have said they love it and want to buy something but never actually do (apart from my mum who probably has made up the majority of my sales!). So I suppose my question is around how I translate those positive comments into sales? It feels more icky to "sell" to them when I know them, but they are the ones telling me they like it!”

Doing It For The Kids · DIFTK, Steve Folland, Doing It For The Kids, Frankie Tortora