When it's time to put your rates up
This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Joe Wolf (i.e. anonymous). 'She' says: “As we hurtle towards the start of a new year, I'd really like to know how best to word a 'I'm raising my prices' email. Having done some competitor research, I'm definitely undercharging some of my customers. I know I did it initially because of imposter syndrome but now we have a good, ongoing relationship I think it’s about time I started to feel like I'm being paid for my years of experience. Do you need to say why you’re raising your prices? Do you need to offer a reduced rate for current customers? How do you do it without being apologetic?"
Doing It For The Kids · Doing It For The Kids, DIFTK, Frankie Tortora, Steve Folland
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Show Notes
This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Joe Wolf (i.e. anonymous). 'She' says:
“As we hurtle towards the start of a new year, I'd really like to know how best to word a 'I'm raising my prices' email.
Having done some competitor research, I'm definitely undercharging some of my customers. I know I did it initially because of imposter syndrome but now we have a good, ongoing relationship I think it’s about time I started to feel like I'm being paid for my years of experience.
Do you need to say why you’re raising your prices? Do you need to offer a reduced rate for current customers? How do you do it without being apologetic?"
What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.
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Frankie Tortora's website
Steve Folland's website
Steve's podcast - Being Freelance
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