SPECIAL SERIES ==> Stop Freaking Out Over Unsubscribes 🚫 <== | BATHROOM Break #72 COLLAB: The Marketing Millennials + Do This, Not That

Parenting hacks, diaper duty, and unsubscribe spikes all in one bathroom break? Yep. Jay Schwedelson and Daniel Murray manage to mix dad life with marketing reality in this episode, digging into why unsubscribes peak at the end of the year and what smart marketers should (and shouldn’t) do about it. It’s funny, a little chaotic, and surprisingly reassuring if you’ve ever stared at your dashboard panicking over lost subscribers.

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Best Moments:

(01:00) Daniel shares the highs of new fatherhood and the lows of no sleep

(01:23) Using ChatGPT for parenting questions from formula to baby sleep

(02:11) Diaper changes as a volume game and a proud dad metric

(02:45) Jay explains why unsubscribes spike 200%+ in Q4

(03:16) Daniel on welcome offers and why your next deal must beat the first one

(06:26) The myth of “AI-written” newsletters and how readers misjudge tone

(08:00) Retention curves show when unsubscribes actually stabilize

(09:14) Daniel sets firm baby visitor rules: wash hands, no kissing, Tdap required

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206