SPECIAL SERIES ==> 20% Click-Through Increase! B2B + B2C Animated GIFs are GOLD💡 <== | BATHROOM Break #82 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson · GURU Media Hub
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Show Notes
Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blunt brilliance of Jay Schwedelson and the ever-game-for-any-topic energy of Daniel Murray.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:01) Jay admits he’d help Daniel move but really, absolutely would not
(01:43) Daniel predicts the inevitable two-week unpacking saga
(03:00) Daniel breaks down why gifs instantly stop the scroll
(03:32) Jay explains how animated gifs lift click rates by about 20 percent
(05:00) Daniel shares how to turn video moments into compelling gif teasers
(07:40) Jay reminds everyone that AI makes creating gifs ridiculously simple
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206