SPECIAL SERIES == Failing Fast Is a Power Move đ„ <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson · GURU Media Hub
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Show Notes
Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketingânot just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.
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Best Moments:
(01:41) If you're not comfortable with failure, you're not going to growâperiod
(02:49) Bad marketing often just gets ignored, so most people never even see your misses
(03:30) Not documenting failures is worse than failing itself
(04:20) You have to create a culture where sharing mistakes doesnât feel risky
(05:00) Every campaign should have a clear kill switchâdonât let it drag on
(06:15) The Guru Awards launch flopped fast, and that was the win
(07:00) Letting go of TikTok let Marketing Millennials double down on what was working
(08:00) Keto, Barry's, vegetarian⊠personal flops can be just as revealing
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelsonâs new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Researchâletâs kick cancerâs butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206