![[Limited Series]š„«SPAMAGEDDONš„« 11 Email Deliverability Hacks You Need Now š¬ | Ep. 360](https://artwork.captivate.fm/6f29b8c6-6419-46c5-bb1f-4b0785150552/7EMt0T6gdaxB2hOgdwPJQ5dm.jpeg)
[Limited Series]š„«SPAMAGEDDONš„« 11 Email Deliverability Hacks You Need Now š¬ | Ep. 360
Do This, NOT That: Marketing Tips with Jay Schwedelson Ā· GURU Media Hub
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Show Notes
You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.
Best Moments:
(01:10) British vs. American word chaosātable this or talk about it now?
(05:08) DMARCās ānoneā policy is a fraudsterās dream, and itās about to become a problem for everyone.
(06:23) Spam complaint ratesādonāt settle for the āgenerousā 0.3%, aim for 0.1% or lower.
(07:30) Double opt-in: future mandate or marketerās nightmare?
(09:41) Data hygiene starts at signupāthink address validation, Captcha, and keeping bots out.
(11:10) Delete those dormant subscribers or risk deliverability doom.
(12:00) Use feedback loops to permanently ditch serial complainers.
(13:19) Gmail is using AI to auto-insert promo annotationsātake control before weird images show up.
(15:12) AI summaries are coming for your emailsāstart thinking SEO and alt text, now.
(16:40) Donāt blast at the top of the hour if you want your emails to actually land.
(17:39) Accessibility issues are everywhereādonāt let your emails be part of the 90% problem.
(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.
(19:16) BIMI and logo verificationādonāt be the email sender with no face in the inbox.
Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.
Check out Jayās YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayās TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelsonās new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Researchāletās kick cancerās butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206