EP. 66- EBOOKS are BORING and Your Consumer Offer is MEH! l Jay's Scoop
Do This, NOT That: Marketing Tips with Jay Schwedelson · GURU Media Hub
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Show Notes
In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.
Main Discussion Points:
- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates
- "Cheat sheets" outperformed "checklists" by 40%
- Early access promotions convert 25% better than previews
- "Almost gone" crushes "last chance" by 30% more sales
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