Amy Porterfield!! Her NEW Email Playbook!đ„ Guru Conference Session | Ep. 466
Do This, NOT That: Marketing Tips with Jay Schwedelson · GURU Media Hub
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Show Notes
When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending itâs fine or you blow it up and rebuild it from scratch. Youâll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why âbeing more youâ is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.
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Subscribe to Amy Porterfieldâs newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.
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Best Moments:
(03:45) When 15% open rates forced a total newsletter reset.
(05:03) Why letting your real personality show matters even more in the AI era.
(07:06) Turning âYOUR cringeâ feedback into a subject line that popped open rates.
(08:06) The email metrics she still watches, and why beating your own baseline is the point.
(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.
(17:12) The custom AI tool move that makes âjust use ChatGPTâ the wrong answer.
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelsonâs new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Researchâletâs kick cancerâs butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206