
Retargeting & Marketing Funnels (PPC)
Do This First (Daily Motivational Podcast)
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Pay-per-click (PPC) marketing is a powerful tool used by businesses to drive targeted traffic to their websites. One effective strategy within PPC marketing is retargeting, which involves targeting users who have already visited a website but did not complete a desired action, such as making a purchase.
By using retargeting, businesses can re-engage with these users and encourage them to take the desired action. Additionally, creating a marketing funnel is crucial in order to guide users through the buying process and ultimately convert them into customers. Let's take a closer look..