2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
Joe Gerber is a business designer and a managing director of IDEO CoLAB. After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office. In the episode we spoke about: how to
d.MBA · Alen Faljic
February 13, 201850m 2s
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Show Notes
Joe Gerber is a business designer and a managing director of IDEO CoLAB. After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office.
In the episode we spoke about:
- how to systematically test your design so that it achieves users and business goals,
- the role of vocabulary in bridging different design disciplines,
- how do you use design approach to reduce risks in highly risky business situations,
- and Joe's favourite business design questions that you can use in your project.
Topics
designjoeBusinessusersideobeyondgerberalenfaljic