Distribution First

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important.Subscribe to Distribution First and join us in fine-tuning your content's lifecycle for maximum impact.In this episode, you'll learn:How to prioritize tasks for better productivity.Why focusing on "big rocks" boosts content impact.When to push back as a team player.Ways to battle perfectionism and anxiety.Strategies for embracing authentic perspectives.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too. We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy. Remember, your team could be your content's best asset. Don't let their potential go untapped.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- Why employee advocacy boosts brand presence- Strategies for tracking content ROI- The role of ghostwriting in employee advocacy- Benefits of social selling on LinkedIn***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath. Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:Why having internal alignment across departments is crucial for distribution.How viewing content as a product can optimize distribution planning and resources.Why focusing distribution on a core piece can free up time for premium content.How building systems to provide brand omnipresence can expand reach.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish. But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- How to craft a great story with your client's obstacles and solutions.- Why testimonials impact sales more than results.- How to expand tweets into LinkedIn posts.- Why personal content on LinkedIn engages more.- How batch writing optimizes LinkedIn content.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Are you struggling to create content that adds value to your audience across various platforms? In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is. He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ Here's what you'll learn from the episode:#1: Understand the concept of Platform Native ContentIt's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement.Key #2: The importance of audience-first content creationYou'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces.Key #3: Embracing the push strategy for content distributionLearn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms.Ready to learn more? Listen to the full episode now.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help.Here are the top gems from Jason1. Define your “why”What is the purpose of your podcast and how will it align with business goals?Thought leadership?Brand-building?Lead gen?Get clear on your objectives first. Then start creating.2. Put your audience firstUncover the biggest problems your customers face and position your content as the solution.Hook listeners right away by making the premise relevant to them.3. Involve stakeholders across your organization early onGet input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives.Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters.Steal Jason's blueprint for launching content that resonates.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content.Key Takeaways:1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it.2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers.3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience.Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game!If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now. And Justin shares his strategy for repurposing video content across multiple channels and formats. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- How to prioritize macro goals over micro metrics- Why "video first" makes everything else easier- When to use internal staff vs. external creators for videos- Techniques for repurposing video content across channels***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience. Even if the content isn't entirely "new". In this episode, you'll learn:Why consistency in marketing messages is key for audience engagement and retention.How to run short-term pilots to validate the impact of content distribution strategies.Why repurposing and redistributing existing content can lead to better conversions and traffic.How audience fatigue can be addressed by repeating and re-emphasizing key messages.Why reinventing the wheel in marketing content can lead to audience confusion and disengagement.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Struggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website. Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:The "distribution first" mindset for planning case study contentHow to capture reusable assets during the interviewTactics for repurposing case studies across channelsWays to combine studies into powerful new formatsKey frameworks for long-term case study success***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond. They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to batch social media content using Zoom calls.Why leading indicators like likes/comments are valuable.Strategies for cross-posting on YouTube/TikTok.Importance of a defined strategy for owned media.Creating shows to attract viewers.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist. Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to know which markets to focus onWhy translating content isn't enoughWhat pitfalls to avoid when creating and sharing content on a global scaleHow cultural and linguistic awareness can change the way content is crafted for different marketsWhy starting small and testing is crucial***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024. He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a full breakdown of the key components that drive successful content distribution strategies in 2024.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn how to:1. Optimize content marketing ROI through effective distribution assessment.2. Enhance content quality and impact by planning distribution beforehand.3. Integrate distribution details into your content roadmap for effective reach.4. Refine distribution efforts by ranking content based on relevance.5. Achieve successful content distribution through building momentum and collaboration.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity. I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years. I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to repurpose content to free up strategic timeWhy consistent messaging is key to content successHow to measure distribution impactWhy quality trumps quantity in niche contentHow AI tools can aid content distribution***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

When you’re pressed to deliver results, it’s tempting to stick with what you know. And to measure yourself with traditional KPIs and metrics. But to be an effective content distributor, you need to adjust your measurements. In this episode, you’ll learn how to calculate the true ROI of your marketing activities and drive success with The Repurposing Multiplier.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

How do some companies churn out consistent, high-quality newsletters while others continue to sputter?The answer is remixing. If you want to move forward in business you have to embrace repurposing and remixing your best content. In fact, it's always been this way. But it's becoming more important than ever. In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

What is the right distribution channel, exactly?LinkedIn? X? Email? YouTube?In today’s episode, we’ll break down how to choose the channels that work best for your company and not overlook consistently getting your content in front of your audience.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Most marketers focus on creating written content, but it is enough?There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content. I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ We cover:How to tap into existing SEO content to create scripts and videos quicklyThe need for user-generated content (UGC) in B2BWhy YouTube is an untapped channel for B2B SaaS companies***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

I’ve got something special for you this week - a podcast swap!This show is about helping you level up your marketing with a modern approach, and I’m pumped to swap feeds with Jason over at B2B Better. Jason’s show exists to help complex businesses understand and execute a modern-day marketing strategy - and how marketing can contribute to cold, hard revenue.You also know this show is all about distribution, so when I listened to his episode with Ross Simmonds I knew I had to share it with you all too. Ross is a friend of the show and he doesn’t disappoint. I think you’re going to like this one. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Jason sits down with Ross to dive into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on Linkedin.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]

We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT throughout their content ecosystem.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to repurpose content across platformsWhy starting small in strategy pays offBenefits of social-first content approachWays to leverage AI for marketingImportance of executive buy-in for content***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

On today's episode of the podcast, I'm sharing an innovative five-part framework that can turn a single piece of content into a rich, multi-faceted storytelling journey. I delve into how each angle can individually transform the way we approach content creation, offering a deeper, more engaging connection with our audience. This episode is perfect for anyone looking to elevate their content strategy, maximize audience engagement, and weave a more compelling narrative in their marketing efforts. If you're a content marketer looking to make every piece of content count and resonate deeply with your audience, this is the episode you don't want to miss.Listen to the full episode: https://distributionfirst.co/episode/angles-for-endless-content

On today's episode of the podcast, I'm sharing an approach I use to turn a single podcast (or webinar, video, etc.) into a variety of different content pieces. I dive into a strategic framework that allows you to repurpose one asset into various formats like social videos, YouTube segments, and concise blog posts. Discover how to streamline your content creation process and make every piece of content work harder for you.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, but do very little to actively promote it to their audiences. He emphasizes the need for companies to scale content down to focus on what's working, rather than spreading their resources thin across multiple formats and channels.Justin then dives into different strategies to repurpose and distribute content every single week. He wraps up by covering the need for a new framework and measurement for distribution. ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

On today's episode of the podcast, I'm sharing a conversation I had earlier this year with Mason Cosby from Scrappy ABM. At the time he was running content at Sales Assembly and he breaks down the AI tools he uses and shows exactly how he uses AI to speed up his content creation process. This episode is perfect for anyone looking to get more done in less time.Listen to the full episode here: https://distributionfirst.co/episode/ai-content-repurposing

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes.In this episode, you'll learn:How to shift leadership's mindset toward long-term content strategiesWhy real-life conversations are key in initiating changeHow to prove content marketing's value using leading indicatorsWhy understanding and empathizing with the audience is importantHow to move from being a product vendor to a trusted partner.CHAPTERS[00:00:00] Intro[00:01:51] State of Content Marketing[00:06:16] Finding Alignment[00:13:51] Proving Value[00:22:02] What's Been Successful for Loxo?[00:30:09] Partnering With Customers***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution of SEO and its impact on content creation. They dive into the importance of understanding customer needs and crafting high-quality, customer-centric content. From repackaging webinars to leveraging unique perspectives, they explore various strategies for increasing discoverability and engagement. Don't miss out on this engaging conversation that might just revolutionize your content strategy. In this episode, you'll learn:How to differentiate your content and provide unique perspectivesHow to leverage customer conversations to create valuable SEO contentWhy SEO and "Push Channels" work together to capture and generate demandCHAPTERS[00:00:00] Intro[00:01:49] SEO: Then & now[00:08:39] Misconceptions about SEO[00:15:41] Utilizing sales calls for unique blog content.[00:24:25] Demand Capture vs Demand Creation[00:30:31] Final Thoughts***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insights on both the opportunities and challenges of each environment.In this episode, you'll learn about:Working at Large vs Small CompaniesMoving from Contributor to Content StrategistThe Top Advice for Early Career Content MarketersCHAPTERS[00:00:00] Intro[00:01:44] How Chelsea Started Her Career[00:04:04] Smaller Vs Larger Orgs[00:09:31] Mindset Shift[00:16:50] Lavendar's Collaborative Content Strategy[00:26:40] Advice for Early Marketers***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, Justin is joined by Tim Hanson and they dive into all things SEO. They take a look at the current state of SEO, how it fits into distribution, and how to use it as an effective piece of your overall content marketing plan.In this episode, you'll learn:Which stage of the funnel is best for SEOHow to use AI properly in your content creationWhy you can't ignore search intentCHAPTERS[00:00:00] How SEO Is Evolving[00:07:10] Ranking Challenges[00:021:56] Search Intent[00:28:52] Where to Start[00:41:08] Holistic SEO***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/ In today's episode, just sits down with Blake Emal. They dive into the common pitfalls that companies face when it comes to distributing their content, including the lack of prioritizing distribution and the outdated focus on quantity over quality. Justin breaks down the difference between repurposing content and true distribution, highlighting the various channels and formats that play a role in getting content in front of the right audience. The conversation also explores the optimal split between creating content and distributing it, as well as the risks of prioritizing quantity over quality in distribution.In this episode, you'll learn:Why a shift in mindset is needed for content distributionWhat the difference is between repurposing and distributionHow to find the right channels for content distributionCHAPTERS[00:00:00] Intro[00:01:20] The Current State of Distribution[00:05:02] Production vs Distribution[00:09:32] What is Distribution First?[00:14:52] Top AI Tools[00:17:54] 5-Year Prediction***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Brett McGrath from The Juice about how to utilize and build your network as a key distribution channel for your company.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin joins Rob Ruscher on the On Camera On Brand podcast, to dive into the evolving landscape of content strategy and leading with the "Distribution First" approach. In this episode, you'll:Get a case study on how I distribute this showDiscover the top benefits of doing a video showLearn why patience is the name of the game***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Learn how to optimize content distribution, repurpose effectively, and build credibility in your 2023 content marketing playbook and beyond. Justin joins the RevGenius crew and Jess Cook to chat about the power of employee expertise, the role of AI in content creation, and the benefits of repurposing content for maximum impact. In this episode, you'll learn:The Importance of Having a Content Distribution PlanHow to Leverage Internal ExpertiseAI vs. Human Creativity in Content CreationCHAPTERS[00:00:00] Top Content Marketing Myths[00:05:56] What's Driving Results Right Now[00:11:51] Finding Success with Repurposing[00:21:43] Content Roles[00:30:33] Q & A***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Welcome back to another episode of Distribution First, In this episode, we have a special guest, Ross Simmonds, joining us to discuss the art of content distribution. Ross is THE GOAT in repurposing and distributing content, and he shares valuable insights on how to maximize the impact of your content through strategic distribution. Ross also sheds light on the role of AI in content creation and distribution, and why it's crucial to have a knowledgeable and focused social media team. Plus, he shares practical tips on leveraging platforms like Reddit, the power of reactive storytelling, and the skills writers need to stay competitive.In this episode, you'll learn:The Role of AI in Content Creation and DistributionDistribution Strategies for Legacy BrandsThe Future of Content DistributionCHAPTERS[00:01:45] The shift in the marketplace[00:08:00] Why you need to diversify your skills[00:09:58] Why AI can't solve everything[00:15:31] Fear and self-doubt prevent content distribution[00:19:09] What's worth sharing and what's not[00:21:28] Is blogging still worth it?[00:28:00] Questions & answers***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ In this episode, Justin sits down with Morgan Smith to go over how his content strategy has evolved and how he's been able to get better results with higher ROI by repurposing and distributing "old" content.Their live show was initially a big push for community building, awareness, and top-of-funnel work, but......as their consulting business picked up, they realized they couldn't be full-time consultants and content creators at the same rate.They were burned out. And something had to change.Discover how they transformed their content strategy (and how you can too!) to get more ROI using existing content.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ Join Justin Simon and Carter Severns, SVP of Marketing at Delivery Solutions, as they peel back the curtain on what it's really like to run a modern marketing department, and discuss how content marketing needs to shift in the new landscape we're in.They question whether traditional SEO tactics and long-form blog posts hold the same power they once did. And more importantly, how can we adapt to connect with audiences in today's environment?***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing.In this episode, you'll learn:The importance of consistency in content repurposing and distributionCommon mistakes people make with repurposing contentThe potential of repurposing existing content for continuous growthThe role of newsletters in a Distribution First FrameworkHow to measure content success beyond Google rankingsCHAPTERS[00:00:00] How Repurposing Became a Priority[00:07:09] Biggest Mistakes Marketers Make[00:22:10] Top Distribution Channels Outside of Social[00:26:36] The Final Four ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, we dive into the world of content marketing and how to combat burnout by thinking outside the box. Ali Schwanke shares her insights and strategies for repurposing existing content to create momentum without losing your mind.With practical examples and actionable tips, Ali shows us the secrets to success in content marketing. From conducting experiments to validate alternative approaches to creating content, to utilizing analytics to tell the story of data and drive meaningful results, Ali provides a ton of knowledge for content marketers striving to make a lasting impact. In this episode, you'll learn:How repurposing existing content be just as effective as creating new content How content marketers measure success beyond just creating more stuffHow content marketers get leader buy-inCHAPTERS[00:00:00] Why success is different for each company [00:06:14] How can content marketers set themselves apart?[00:07:55] How to repurpose existing content creatively[00:14:17] What to consider when creating content?[00:16:23] Why is regular communication important for audience perception?[00:22:33] How can we repurpose webinar content effectively?[00:28:49] How to balance quality and quantity?[00:39:54] How to get leader buy-in[00:41:58] What if the organization limits your growth?***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ You don't need hundreds of new blog posts or videos to thrive anymore. The truth is, you can build a dominant content strategy with only a few types of content (as long you do one thing effectively). In this episode, Justin sits down with Ramli John on Marketing Powerups to walk through how you can scale your entire content strategy with only one piece of content.In this episode, you'll learn:How to reverse engineer your content needsHow to create less content and still stay effectiveJustin's 3C Content MethodCHAPTERS[00:00:00] Going All in on Distribution First[00:08:40] The 3C Method[00:11:57] Using cut pieces of content for nurturing.[00:22:17] Content Distribution Examples[00:24:45] Justin's Career Powerups[00:31:22] Creators vs B2B Marketers***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin sits down with content strategy expert Camille Trent to break down the power of simplicity in content creation. From aligning skills with leadership vision to analyzing data and building a loyal audience, Camille shares insights and strategies that will leave you itching to take action. Tune in as they unravel the secrets behind PeerSignal's successful content strategy and discover how you can apply these principles to your own content marketing efforts.In this episode, you'll learn:How to simplify and prioritize your distribution effortsWhere to find opportunities to repurpose your existing contentHow to build a community and establish trustCHAPTERS[00:00:00] Introduction [00:02:26] Building a Research-Based Media Company[00:11:41] Not Everything Is a Content Problem[00:17:10] Nobody Cares About Your Brand[00:26:53] How to Make Strategic Content Decisions[00:40:20] Simplify for Better Results***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the value and benefits of repurposing top-ranking how-to content into YouTube videos for B2B companies. Get practical strategies for getting buy-in for video production and for leveraging video in B2B marketing.In this episode, you'll learn:How to tap into existing SEO content to create scripts and videos quicklyThe need for user-generated content (UGC) in B2BWhy YouTube is an untapped channel for B2B SaaS companiesCHAPTERS[00:00:00] Introduction[00:04:16] How video amplifies written content[00:12:20] Who's doing video RIGHT in B2B?[00:16:02] How to create user-generated content[00:25:27] Top channels for B2B companies[00:31:27] How to improve engagement and differentiation[00:33:37] Why video is the best way to differentiate***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marketing program. In this episode, you'll learn:How to test ideas before committing to larger projectsThe challenges in reaching targeted audienceThe impact of employee advocacy on content marketingCHAPTERS[00:00:00] Introduction [00:02:04] The importance of creating and repurposing content[00:12:08] Why creating content can be challenging, even for marketers[00:13:18] Balancing revenue and talent-focused content for different audiences[00:19:05] How to prioritize and plan to repurpose content[00:21:57] Focus on quality over quantity[00:28:56] How to measure content success***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. The episode looks at the challenges brands face right now to get their content seen in a sea of noise.In this episode, you'll learn:Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).[00:00:00] Only 39% of B2B Businesses have a Content Strategy[00:03:20] Why SEO is Still Crucial for Success[00:06:24] The Long-term Content Mindest[00:12:07] Using Daily Content to Drive Momentum[00:15:34] Why Build An Owned Platform[00:17:07] STOP Worrying About Gaming the Algorithms.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode, Justin dives deep into the world of owned media with Anthony Kennada, co-founder and CEO of AudiencePlus. Discover why owned media is crucial for businesses, how it aligns with distribution strategies, and why many companies are missing out on its potential. Anthony shares insights on the current landscape of owned media in B2B, and provides guidance on where businesses should be headed as we approach the next decade.LinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this week's episode, Justin joins Jason Mountford to chat all about Distribution First strategies to get more ROI out of your content, Youtube shorts as a new distribution channel, and podcasting production as a great way to connect with your audience.LinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin is joined by Joel Klettke from Case Study Buddy to uncover the untapped potential of case studies and customer stories. Joel shares his insights to help businesses make the most of these often-overlooked resources. They debunk common myths surrounding case studies and shed light on the power of proactive planning, the versatility of case studies throughout the buyer's journey, the importance of cross-team collaboration, and the opportunity for creative storytelling.LinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience. Discover the key takeaways for building an engaging newsletter and the benefits of remixing your content.Links mentioned in the episode:Comparison between AI and Human-written content: https://twitter.com/mattragland/status/1622625018067705857 Matt's newsletter remixing process:https://www.loom.com/share/77a9b761c71e44329c8d17424d27bc8d LinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

TJ Bonaventura, of StudioPod, invited Justin on to chat about some of the challenges faced by organizations when it comes to repurposing content and why playing the "long game" and investing in repurposing existing content is the key to winning over time.They cover leveraging your existing content, building an engaged audience, and they challenge the notion that immediate results are the only measure of success.LinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this week's episode, Justin chats with Rob Balasabas about the crucial lessons B2B marketers can take from the creator economy. With traditional marketing tactics and strategies losing their stronghold and attention, how can brands build authentic connections with their audience? In this conversation, they explore content distribution hacks, the value of podcasts, and how to maintain consistency in your marketing efforts. Tune in to learn more about creating meaningful connections, leveraging new platforms, and measuring success.LinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, learn the secrets of running a successful content marketing strategy in just 5 hours a week, all thanks to the power of AI. Mason Cosby, head of demand gen at Sales Assembly, reveals how AI tools have maximized his content creation and enabled him to scale his efforts like never before. Discover the exact techniques he uses to incorporate AI into content marketing and how they contribute to his success.This episode is brought to you by Content Repurposing Roadmap.LinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin shares tips for getting started with a podcast and gives his top three reasons to start one this year. Going deep on:The power of podcasts in content strategyUnique tips for getting started with podcastingRepurposing podcastsUtilizing Subject Matter Experts (SMEs)Leveraging podcasts to market your productInterested in working with Justin? Get in touch: https://justinsimon.coLinkedIn: @justincsimonTwitter @justincsimonEmail: [email protected] to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.