How To Create Innovation | Stefan F Dieffenbacher

This week on DisrupTV, we interviewed Stefan F. Dieffenbacher, author of How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation. This week we focused on innovation strategies with Stefan Dieffenbacher, author of "How to Create Innovation." Dieffenbacher emphasized the importance of differentiating between execution (Horizon 1), disruption (Horizon 2), and innovation (Horizon 3), noting that most organizations fail due to inadequate setups. He highlighted the Culture Canvas, a tool to assess and improve organizational culture. We also covered the critical role of AI in driving innovation, with examples from Salesforce and Tesla. Lastly, Ray and Vala stressed the need for business leaders to invest in innovation and align resources effectively to stay competitive in the AI era. DisrupTV is a weekly podcast with hosts R "Ray" Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.