Disrupting Japan

New technology is always introduced with the promise of the good it can do for humanity. Most of the time the promised good never come to be. This is largely a structural problem ib how startups are funded, and some founders are creating a better way. Today we talk with Yosuke Kaneko, founder of Sora Technology, who is using drones to fight malaria in Africa. The technology is a perfect fit, but it was hard to address this problem as a startup. We talk about the challenges of using technology to solve important, but only marginally profitable problems, and why the unique nature of Japan's startup ecosystem might provide the solution. It's a great conversation, and I think you'll enjoy it. Show Notes How drones can find mosquitos that humans can’t Why real done innovation continues to come from the global South Why it's getting harder to build a drone startups in Japan Moving from a good idea to getting the first contract The difficult business model of doing good How to continue growing long-term The impact of regulations on drone innovation The truth about the startup scene in Nagoya and Aichi The current state of drone startups in Japan How to get Japanese companies exporting again Links from the Founder Everything you ever wanted to know about Sora Technology Friend Yosuke on Facebook Connect with him on LinkedIn Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero, and thanks for joining me. Fortunately, most of us never have to think much about malaria, but it's one of the most deadly diseases in human history. Malaria was responsible for up to 5% of all the deaths of the 20th century, and it killed tens of billions of people before that. Even now, the disease continues to kill around 600,000 people every year. Well today, we sit down with Yosuke Kaneko, founder of Sora Technology, and we talk about a new approach to startup business models that can actually help save lives. Sora uses drones in Africa to identify water bodies with the highest chance of being mosquito breeding grounds, and then they work with government agencies to ensure that those water bodies get sprayed with insecticide. Yosuke and I talk about the challenges and the opportunities in working with global and national health organizations, when to pivot from solving the problem you want to solve onto solving a problem that actually needs to be solved, and the challenges involved in making a profitable business that is actually focused on doing good in the world. But you know, Yosuke tells that story much better than I can. So, let's get right to the interview. Interview Tim: We're sitting here with Yosuke Kaneko of Sora Technologies, who's using drones to combat malaria in Africa. So, thanks for sitting down with me. Yosuke: Thank you, Tim. Tim: Now, I explained very briefly what you guys are doing, but you can explain it much better than me. What is Sora Technology doing? Yosuke: Okay, so it's using drone, satellite, and AI, then analyzing environment data, such as the water and also the surface data. Then one of our flagship projects is, you mentioned, the malaria. Tim: So, how are you using drones to combat malaria? Yosuke: So ,do you know where is habitats of mosquitos? Tim: Well, I know when they're little, when they're larvae, they grow up in these shallow ponds and shallow pools. Yosuke: Yeah, you are right. You are right. Exactly. So we are searching the water bodies where mosquitos larvae is habitat. So, we are firstly searching from the sky, so satellite and drone. Then after that, we will find out high risk breeding site of mosquitos. So, the highest breeding site is only 30% of all water bodies. After that, we will spray insect site by drone and also by human. Tim: So, why is it important to do this by drone? Are the water bodies changing every year? Are they coming and going and evaporating? Are they hard to find? Yosuke: So, existing way is that they have to treat mosquito larvae, but they don't know where is the water bodies. So, that's why they open the maps. Then from their experience, okay, maybe this point, there are the water bodies. So, only their experience, they imagine where is the water bodies. And also they are spraying the 100% of the water bodies. So, that's why 70% of the insect site is just a waste of money. It's not good for environment. Tim: Do these water bodies form in different places every year? Yosuke: Almost decided place, but the detail is different by season and also the rainy volume, also the climate. Tim: Your drones are trying to identify the highest risk pools, what are the factors you're looking for? Yosuke: We are taking the water body sites and also depths and temperature and also the water bush information based on that we are put to our AI, then classify the highest breeding site. Tim: Now, you originally didn't sta

You might think that large Japanese companies have trouble innovating. Unfortunately if you believe that, you would be correct. Recently, however, there are a few reasons for hope. The first step to recovery is admitting you have a problem, and Japan Inc. now largely understands that their traditional R&D methods are broken, and are looking to startups for help and inspiration. Corporate venturing (spinning out internal projects as startups) is one such approach. But it's not an easy one. Today we sit down with Kenji Tateiwa and discuss the rewards and challenges of spinning Agile Energy X out of TEPCO. We talk about why it's hard to bring renewable energy onto the grid, how to nurture a startup inside very conservative organizations, and the future of corporate venturing in Japan. It's a great conversation, and I think you'll enjoy it. Show Notes Why it's hard to get more renewable energy onto the grid Introduction to demand response and demand management How to nurture a startup inside a conservative enterprise and how to spin out The financial challenges in the core business model The competitive landscape in energy services Why its hard to raise funds as a corporate spin-out Staffing challenges in corporate venturing Maintaining strategic independence from the parent company Can corporate venturing drive innovation back to the parent Links from the Founder Everything you ever wanted to know about Agile Energy X Japanese homepage Connect with Kenji on LinkedIn Yuri Group's paper on using Bitcoin Mining to support renewable energy Info in Japanese Kenji's article on how Stanford creates an innovative mindset Denki Shimbun's series on bitcoin mining Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Who says, large enterprises can't innovate?! Well, most people actually, and overall they're right. The larger an organization becomes, the more barriers to innovation it puts in place. It's almost a form of self-defense for the enterprise. Well, today we sit down with Kenji Tateiwa of Agile Energy X, and we explore corporate venturing in Japan. Kenji was a decades long employee of TEPCO, Japan's largest energy utility. And also my old employer. Kenji had an idea that he developed into a small internal project, but one that was simply not practical to run inside of TEPCO. So, he convinced leadership to give him the seed funding to spin it out into a new startup. But there have been some bumps in the road, both the things that all founders face, like customer acquisition and also challenges unique to corporate venturing, like transitioning from a subsidiary to a true startup. Kenji and I dive into the challenges of maintaining independence from the mothership and the mixed incentives of corporate ventures, how he convinced conservative management to take a chance on his startup idea. And why, despite all the challenges, this kind of corporate venturing is going to prove absolutely essential to innovation in Japan. But, you know, Kenji tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Kenji Tateiwa of Agile Energy X, who's helping get more renewable energy onto Japan's grid via Bitcoin mining. So, thanks for joining me. Kenji: Yeah, you're welcome, Tim. My pleasure. Tim: Now I gave a really brief introduction to what you do, but I think you can explain it much better than I can. So, what is Agile Energy X doing, and what's the problem you're trying to solve? Kenji: Yes, founded Agile Energy X as an inhouse startup within TEPCO with a mission to introduce as much renewable energy in Japan as possible using a flexible demand, including Bitcoin mining. Tim: So, how does having flexible demand help get renewables onto the grid? Kenji: So, the issue with renewable energy, and I mean variable renewable energy, like solar power and wind power cannot control how much power you supply from these energy sources. Tim: When the wind's blowing, the sun's shining, you got a lot of electricity. And when it's not, you don't. Kenji: That's right. And the issue of electricity is you always have to match the demand with the supply or else the grid frequency will fluctuate, and in a severe case, it will lead to a blackout. And the issue of balancing the grid, it's very challenging for the utilities. So, if there's not much demand to soak up the power generated by these variable renewable energy you have to shut down the renewable energy resources, which leads to curtailment or a wasted energy. Tim: Unlike you and me, most of our listeners have not worked for years in the energy industry, but the process of grid balancing is just fascinating. And I think people don't appreciate what a wonder of engineering it is.

It's tough to be a vegetarian in a world full of carnivores. It's even tougher to be a startup selling a vegan egg-substitute into a world full of carnivore-dominated market, but that's exactly what Umami United is doing. Umami United founder Hiro Yamazaki explains that the real diver for vegan-food adoption is not ethics or sustainability, but simple economics. The startup's market traction seems to show that he and the team are on the right track. We talk about the importance of keeping an open mind about product-market fit, Japan's unusual dietary habits and how to go global on a limited budget. It's a great conversation, and I think you'll enjoy it. Show Notes Why are there so few vegetarians in Japan Overcoming the "vegetarian" stigma Why Japan has the world's 2nd highest per-capita egg consumption (really!) The different go-to-market strategies for Japan and overseas Why industrial kitchens want to move away from natural eggs The challenges in restaurant and home use Umami’s global expansion plans Why so many alternative food startups fail, and why Umami is different Why Japan is a perfect food tech market The future of food tech in Japan Links from the Founder Everything you ever wanted to know about Umami United Japanese homepage Umami United blog Check out Hiro's blog Connect with him on LinkedIn Friend him on Facebook Follow him on Twitter @Japanveggie Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Eggs! We are going to talk about eggs and about things that are almost eggs. You know, in researching this episode, I learned far more about the egg industry than, well, more than I thought there was to know about the egg industry. It's complex, surprisingly global and fiercely competitive. Today we sit down with Hiro Yamazaki, the founder and CEO of Umami United, who's making a vegetarian egg substitute that is finding product market fit in overseas markets rather than in Japan. And for reasons that have surprisingly little to do with vegetarianism. Now Hiro and I talk about how to find product market fit when your initial strategy doesn't work out. Like you expect the best strategy for aggressively going global on a limited budget. And why the Japanese eat a hell of a lot more eggs than you probably think they do. I mean, seriously, this country eats so many eggs! It just blows my mind. The data's coming up in the podcast. But you know, Hiro tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Hiro Yamazaki of Umami United, who has developed and is now marketing a plant-based egg substitute. So, thanks for sitting down with us. Hiro: Thank you so much for having me. Tim: What you're doing is really interesting. Hiro: Thank you. Tim: So, tell us a bit about the product. What exactly is it you're making? Hiro: Right now we're making a plant-based egg powder product. It's made out of konjaku, it's a root vegetable in Japan. Specifically, we're focusing on the bakery application right now and baked good. There's so many eggs, but yeah, we are replacing the functional ingredient from the egg. Tim: So, as an egg substitute, is it similar in nutritional value to eggs? Is it similar in sort of the cooking functionality of eggs? What exactly is it substituting for? What part of the egg? Hiro: Yeah, right now we're more focusing on the egg functionality, like the coagulation forming, those kind of characteristics. But we started actually more scramble egg, omelets, those kind of in a savory application at the very beginning. But after one or two years, we decided to more focus on baked goods. Tim: Tell me about your customers. You mentioned that you're focusing on bakeries. Is this like commercial bakeries or more of the industrial side that are feeding, like schools and hospitals? What sort of bakeries? Hiro: Yeah. Most of our customers right now are industrial, like baked goods manufacturers making French kernels or donuts, those kind of things. Tim: I noticed on your website you also have direct to consumer products ss well. Is that more for a marketing? Hiro: Right. We started actually from e-commerce channels, but like you said, it's more like the marketing perspective. Tim: Okay. And the main positioning, is it for health benefits or vegetarian vegan lifestyle compliance? What's the main selling point? Hiro: Yeah, there are two big categories. One is the vegan, vegetarian, or allergy free. We call it like dietary restrictions. And then the other one is more supply cost because of the broad flu, avian flu. We're having that in every two or three years. And that's a huge issue in the industry because the cost and the supply is not stable. So, that's why our clients ar

Japan market entry is hard. Consumer tastes are different, business culture is different, and market needs can be radically different from those anywhere else. Entering the Japanese market is a challenge for even the strongest and best positioned brands. Today we sit down with Ernie Higa, the man behind two incredibly successful market entries, Dominoes Pizza and Wendys, both of which looked like extreme long-shots at the time. We talk about when to localize and when to stay true to the brand, the importance of repositioning, and how to find startup opportunities in Japan today. It's a great conversation, and I think you'll enjoy it. Show Notes How to determine the kind of startup you can create How to sell to Japanese enterprises even when you are not fluent The importance of focusing on difficult things How Ernie knew that pizza would sell in Japan when all evidence said otherwise How Japanese and US consumers measure quality differently When to localize in Japan and when to stay true to the brand Rethinking pricing and positioning for the Japanese market Why Wendy's could re-enter the Japanese market when others failed Japan's changing approach to shareholder value How Japanese attitudes abotu failure are changing in Japan Links from the Founder Everything you ever wanted to know about Higa Industries Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Perhaps the most common question my non-Japanese listeners ask me is, what kind of a startup should I start in Japan? You know, I want to be helpful, but the answer to that question depends not just on market opportunities, but the skills and the temperament of the specific would be founder in question. The right question to ask is really what is the best startup for me personally to start right now? And no one can really know that except for you. But there are some things that remain true and some strategies that remain effective for all people and across decades. Well, today we sit down with Ernie Higa, a man who's kind of a legend among those of us who really study Japan market entry. Ernie brought both Domino's Pizza and Wendy's to Japan. And although both of those ventures seem like extreme long shots at the time, Ernie made them both work and prosper. Ernie and I talk about how to identify entrepreneurial opportunities, how to know what needs to be localized for the Japanese market and what needs to remain true to the brand and what so many people misunderstand about brands and branding in Japan. But, you know, Ernie tells that story much better than I can. So let's get right to the interview. Interview Tim: So, we're sitting here with Ernie Higa, the representative director of First Kitchen and Wendy's Japan, but best known as the man who first brought Domino's Pizza to Japan. So thanks for sitting down with us. Ernie: Well, thank you, Tim, for having me. Tim: I really appreciate this. I wanted to get you on the show for a very long time. So, you founded Domino's back in 1985, but let's step back a bit before then. Many young founders today are looking to Japan, trying to figure out where they fit in, what value they can add. So in your case, why Japan? Ernie: Well, back in those days, Japan was becoming the second largest economy in the world and was really growing fast. So, there was opportunity here. Having said that, as an entrepreneur, the last thing you want to do is do something that large companies were already doing. So, the idea was to pick a niche business where I felt that I had a more of a competitive edge and leverage my understanding of both Japan and the US. And learning about Japan dedicated myself to learn the business here, learn the language, learn the culture, but to find an area where the large companies, say for example, the Mitsubishis of the world, Mitsubishis of the world were not doing, or they were not so adept. Just to give an example the first business I got involved in was in the lumber business in the 1970s, a little bit different than today. There was the US Japan trade wars. The US companies were trying to figure out how to break into the Japanese marketplace. And there's also some geopolitical pressure as well too. And one of the things was in the lumber business the normally large trading firms would import logs from the United States and have it cut in Japanese sawmills for the Japanese housing size and specifications. But the US said, well, we want the value done in US sawmills. So, you might ban the export of logs to Japan. And of course that was great, except that in the US houses are built on what they call two by four construction. And so there are different sizes, different quality requirements, and the Japanese housings sizes were built upon what they call post and beam. And even further, there was a huge prefabricate home

Japan has one of the longest lived and healthiest populations in the world, and let Japanese startups are playing a relatively small role in the recent longevity-tech boom. The longevity market includes everything from health-tech wearables, to foods and supplements, to lifestyle coaching, to invasive medical procedures. The offerings themselves range from the incredibly useful and helpful to the wasteful and the outright dangerous. To make sense of all this, today we talk with Bilal Kharouni the CEO of Ekei Labs, who explains his startup's pivots through multiple sectors of the budding longevity market. It's a great conversation, and I think you'll enjoy it. Show Notes What exactly is “biological age” Where health tracking apps are useful and where they are dangerous How to market supplements in Japan's tightly regulated market The business and medical challenges in direct-to-consumer health tech Pivoting from supplements to consumer test kits to research The path for commercializing today's university medical research Business models that work for startups in medical research Advice to founders coming to Japan to start a startup How to sell in Japan with limited Japanese abilities How foreign founders can recruit Japanese advisors for their startup How Japan’s new via restrictions will affect foreign entrepreneurs in Japan Links from the Founder Everything you ever wanted to know about Ekei Labs Connect with Bilal The Aging Consortium is work on the clinical translation of the biomarkers of aging Life Biosciences is developing epigenetic reprogramming (gene therapy) protocols Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Japan is one of the longest lived populations in the world, and as you get older, well, you start thinking more and more about getting older. Of course, getting older is much better than the alternative, but we all want to slow it down a bit and do it in a healthy way. Now those of you who know me won't be surprised to learn that once I got interested in this topic, I got a little obsessive. I have a smart scale and a smart watch and a smart ring all confidently telling me slightly conflicting things about the state of my health. And anti-aging startups are a mixed bag at best, ranging from difficult, boring, but very effective medical advice about diet and exercise to fund cutting edge wearables and trendy supplements and treatments that are a complete waste of money and everything in between. Well, today we sit down with Bilal Kharouni, the CEO of Ekei Labs, who's going to help us make sense of all this. Now, the Ekei Lab's journey and their pivots while trying to find product market fit in the anti-aging market is really a microcosm of the whole wellness industry from supplements to consumer facing tech to medical research to well, I’ll let Bilal explain where it all ends. Now, interestingly, Bilal and I had this conversation in Okinawa, home of Japan's longest lived population. And we talk about finding product market fit in health tech, how to sell to Japanese enterprises when your Japanese ability is limited, and how Japan's new visa restrictions are going to impact startups here. But, you know, Bilal tells that story much better than I can. So, let's get right to the interview. Interview Tim: I'm sitting here with Bilal Kharouni, the founder and CEO of Ekei Labs, who's selling direct to consumer longevity testing and support services. So thanks for sitting down with us. Bilal: Yeah, thanks for having me. Tim: Now you're based in Tokyo, but we're sitting here in Okinawa today. You've recently joined the OIST incubator, so tell me about that. Bilal: Yes, we work on aging and longevity. So for us, there's not a better place than the blue zone of Okinawa to really sit our lab and working on aging. Actually, we pivoted quite a lot from direct to consumer longevity tests. So we really have a platform that is more intended for joint research. We went much further in terms of research, so having both the lab and the talent and also the perfect location too. Tim: Well, I mean Okinawa famously as one of the longest lived populations in the world. Is that coincidence or does that inform your research in some ways? Bilal: So, it's pretty consciously I will say, the reason why Okinawa and people live the longest are part due to diet or social activities being surrounded by their loved ones, which is great. But what we're investigating is mostly therapeutics to increase healthy lifespan. So, it's a deep tech zone I would say. However, for people who have an interest in longevity and living longer and who wants to work on these topics, it's a very attractive location and it's an attractive location for hiring some of the best people. We had the chance having members q

In the popular imagination, Japan is almost synonymous with robots. While Japan once dominated cutting-edge robotics, over the past decade she has fallen further and further behind the US and China. Today we sit down with Chiamin Lai of Firstlight Capital, who believes that Japan might just regain that leadership. We talk about the unique opportunity and advantage Japan has in the deployment of practical physical AI, the enterprise culture that is holding it back, and what a handful of innovators are doing about it today. It's a great conversation, and I think you'll enjoy it. Show Notes How starting startups in Japan has changed over the past 20 years -- especially for foreigners How Japan's labor shortage is driving the adoption of physical AI The biggest problem in integrating GenAI and robotics The best use cases for physical AI today and why healthcare is not one of them How secrecy is holding back AI innovation What keeps Japanese enterprise from embracing open innovation Can Japan's VC ecosystem afford to fund AI in the era of massive funding rounds Why physical AI companies should not create their own hardware Why Japanese startups should not look to hardware for competitive advantage The importance of industry cooperation and why it's critical for Japan's AI success What physical AI will look like in Japan in five years Links from the Founder Everything you ever wanted to know about Firstlight Capital Firstlight's thesis on Physical AI Connect with Chiamin on LinkedIn Follow her on Twitter @chiamin_lai Chiamin's excellent series on Physical AI in Japan Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Japan has always had a special and very positive relationship with robots from Astro Boy and Doraemon in the fifties and sixties, to Sony's Asimo in the 2000s to SoftBanks Pepper in the 2010s. It has always felt like Japan was set to create and then to lead a humanoid robot revolution. But that didn't happen. In fact, today, Japan seems to be far behind both China and the US in the development of not just humanoid robots, but intelligent robots in general. Well, today we sit down with Chiamin Lai partner at Firstlight Capital, to discuss how that came to be and what we can do about it. Now, Chiamin's investment interests are deeply focused on physical AI and specifically physical AI startups in Japan. And she remains optimistic about the future of AI and robotics in Japan. We talk about the market and the financial structures pushing Japan to adopt meaningful physical AI before the rest of the world. The technology and social challenges of trying to use AI and robotics and healthcare, and some really great advice for physical AI startups that are planning to raise money. But, you know, Chiamin tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Chiamin Lai, the general partner at Firstlight Capital, and a director at Japan Venture Capital Association. So, thanks for sitting down with me. Chiamin: Thank you, Tim. Tim: Before joining Firstlight, you worked in startups and investing in Japan and in China and in the US but you've had ties to Japan for quite a while, haven't you? Chiamin: Yeah, I was born Taiwan, but then I came here when I was teenager, and after that I received education here. I also work in Japan, but then later to Europe and then came back. So I can say this is like my hometown in the way. I have more friends, more connection, and my family here. So yeah, some of my friends said, you are more Japanese than we are. Sometimes I agree. Tim: Yeah, I know the feeling. I've been here over 30 years myself. Yeah, it kind of sneaks up on you. And Japan is a very comfortable place to live once you kind of get used to it all. Chiamin: Yeah. But I would say it actually changed a lot for the past 20 years or 30 years. When I came, Japan is not that open up. Like people sometimes complain about they have a hard time finding apartment and so on. I'm like, okay when I came it was worse. Tim: Yeah, that's for sure. Chiamin: Yeah. Finding a part-time job, finding a job was not that easy at that time because we still have a lot of population. They don't really need a foreigner to work for their company. Tim: Well, I think that's one of the biggest changes is so when I started my first startups back in the dotcom era, a big part of it was that there weren't a lot of options open to foreigners in Japan. Having a regular career track job was exceptionally rare, and now it's almost kind of flipped. Chiamin: Yeah. Yeah. I agree. I think it's good for the country. I think both you and I, we stay here for a long time, so we have a deep understanding about this country and a lot of foreigner like us I think we all

Japanese startups is hot right now, and more and more foreign money is flowing in. But many Japanese VCs remain stubbornly outward-looking. Today we sit down with Shri Dodani, who after a series of highly successful American startups, decided that Japan is the best place to invest right now, and co-founded of Global Hands-On VC, to make those investments. We talk about the unique advantages startups have in Japan and why Japanese founders often have trouble leveraging those advantages. It's a great conversation, and I think you'll enjoy it. Show Notes The unique potential Shri first saw in the Japanese market How Japanese buying patterns help Japanese startups Japan's transition from VC 1.0 to VC 2.0 Are Japanese startups really becoming more globally minded? Why the large global VCs seem to have so little interest in Japan How Japanese VCs and corporates are more supportive of startups than in other markets Why it's important to invest in Japanese founders "with a bit of an attitude” What's holding Japanese founders back today What actually stops Japanese founders from going global? The importance of role models and for Japanese founders to mentor The most promising startup sectors in Japan How recent immigration tightening will affect innovation in both the US and Japan Links from the Founder Everything you ever wanted to know about GHOVC Follow them on Note Connect with Shri on LinkedIn Check out an interview with him on YouTube Follow (GHOVC co-founder) Ken Yasunaga on Twitter @ken_yasunaga Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Longtime listeners of Disrupting Japan know that I'm extremely bullish about Japanese startups. In fact, most of us on the ground here are pretty optimistic about the whole situation. And yet a surprising number of Japanese LPs and VCs seem to have little interest in investing in Japan preferring to focus on high profile San Francisco. Today we sit down with Shri Dodani and we look into exactly why that is. Now Shri is a successful American founder with multiple exits, totaling well over $1.5 billion. And when he transitioned from startup to VC and put his first fund together, he decided to focus exclusively on Japan in order to take advantage of what he thought Japanese and foreign VCs alike were overlooking. Shri and I talk about Japan's transition from VC 1.0 to VC 2.0, the aspects of the Japanese market that give it a unique advantage over Silicon Valley in some areas, the one thing that's holding Japanese founders back the most and why it's important to invest in founders who have a bit of an attitude. But, you know, Shri tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Shri Ddani of Global Hands-on VC, a serial entrepreneur and founder and managing partner at Global Hands-on VC. So, thanks for sitting down with me. Shri: Thank you, Tim. It’s an honor. Tim: I'm glad we've got a chance to talk because I think you really do have a different perspective on what's going on in the Japanese market today. And just to give our listeners a bit of a background, so before moving into VC, you had a remarkable string of successes. As a founder, as an operator, you had six startups and six exits, including one that was a $550 million acquisition and IPO that was worth over a billion. I don't want to dig too much into that because we could be here all day talking about it and it'd be a worthwhile conversation. But after being such a successful operator for so many different types of startups, why the move to VC? Shri: A good question. So sometime I do one day even after became a VC, that should I continue doing my own companies because I'm good at that. Having done company in different field, you kind of get the nose for the technology. Obviously you have to be technical person, but beyond that, you get nose of different technology, how they relate to the actual product. And how do consumer or the industries benefit out of that? Most of the VCs come from financial world and what we can bring them uniquely is that we give them perspective from development perspective, but we can help the companies from a product development perspective as well. Tim: I can completely understand the value add both to the other partners, to the investors, to the startups you're investing in. But like on a personal level, it's a really different job. So, why did you want to make that jump? Shri: Service time, I've done several companies, as you noted, they've done in different industry. So as you want to get new challenge always right, because that's what keeps you young. Secondly, I've invested in over 25 now 28 companies of my own money and equal number of companies as an advisor as well. So,

According to Taro, Japan's logistics industry is on the brink of collapse, and it's hard to argue that he's wrong. Taro Sasaki founded Hacobu with the goal of modernizing Japan's logistics industry. He found few takers for the first few years, and then a new law changed everything. We talk about how Japan's demographic and economic challenges, why some industries simply refuse to invest in themselves, and how to sell to them anyway. It's a great conversation, and I think you'll enjoy it. Show Notes Why Japanese logistics is on the brink of collapse The factors pushing demand for trucking higher in Japan What's preventing Japan's logistics industry from modernizing How to sell digital products to skeptical analog industries A new Japanese law mandating business efficiency How to bootstrap a complex application ecosystem from scratch The huge value hiding inside Japanese logistics data Hacobu's global expansion plans Taro’s best advice to founders wanting to sell into traditional, blue collar industries The importance of dreaming big -- even in Japan Links from the Founder Everything you ever wanted to know about Hacobu Keep up with the latest on Hacobu [Japanese] Hacobu's survey of 1271 Japanese truck drivers [Japanese] Friend Taro on Facebook Connect with him on LinkedIn Follow him on Twitter @tarosasaki Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Today we are going to talk about how to drive innovation into traditional, conservative, low margin blue collar industries. Now, that might sound hard to do, but it's actually even harder than it sounds. And, you know, that's why so few startups seriously attempt it and why it's extremely profitable for the few founders who manage to get it right. Today we sit down with Taro Sasaki, the founder of Hacobu, a startup that is finally, finally bringing digital transformation and automation to Japan's logistics industry. Taro’s constant refinement and testing of his ideal customer profile and go to market is a story that all founders can learn a lot from. Taro and I talk about the best path for founders to take when trying to sell to industries that are resisting digitization, how a lack of regulation can sometimes actually lead to less innovation. Why the logistics market is so hard to crack globally, and the two big factors that led to Hacobu’s sudden change of fortune. But, you know, Taro tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I am sitting here with Taro Sasaki, the founder of Hacobu, who is reinventing Trucking Logistics in Japan. So thanks for sitting down with us Taro: Thank you too. Tim: So, MOVO is a suite of SaaS tools that handle fleet tracking vehicle dispatch loading, unloading. I gave a brief explanation in the intro, but I think you can explain it much better than I can. So, what is MOVO? Taro: So, Japanese logistics infrastructure is collapsing. Tim: What do you mean collapsing? Taro: So, the number of truck drivers is decreasing. The government estimates that in 2030, 25% of truck driver will short to the demand. Tim: So, what's causing it? It's a lower paying job that younger people just don't want to get into? Taro: Yeah, yeah. That's one of the reasons. And also the business process in the infra is very outdated and very analog, there are many inefficient things going on. So, the demand for the truck driver is increasing, but actually the supply of the truck driver is decreasing. So, the gap is going to increase. Tim: That's interesting. So, the demand for trucking is actually increasing recently? Taro: Yes. Because of the development EC, we want to get things, for example, at the supermarket, we want the commercial goods on demand so that the suppliers have to deliver the products on time that we want to buy it. So, the amount of goods in one truck is decreasing. Tim: So, is this increase in demand, is it mostly that sort of last mile delivery? Is it long haul freight or is it both are increasing? Taro: Both of them. Tim: Wow. Did not expect that. Taro: Yeah, because B2C logistics is easy to understand because, you know… Tim: The whole e-commerce boom is Yeah, Taro: Yeah. But there is a big infra in the back of the EC, which is called B2B logistics. For example, there's a factory, and the factory have to be supplied. So the suppliers have to deliver to the factory by a track. And then after the factory manufacturer, they have to deliver to warehouse. And then the warehouse deliver to the supermarket, the EC in a warehouse. This B2B logistics infra much bigger than the EC infra. The number of the size of the infra is about like 50 cho-yen comparing to EC, which is about three cho-yen. Tim: And so Hacobu's goal, MOVO's goal is to address that 25% shortf

Last month I gave lecture at Globis University on what it takes to build an AI startup today. It's no longer early days for AI, and most founders don't have the connections and resources that drive toady's multi-billion dollar seed rounds. However, as I detail, they still have several paths to success. After the lecture I am joined on stage for a panel discussion by Reiji Yamanaka, the managing director of the Kibo Impact Investment Fund, and Kelvin Song, the program director of the Globis MBA program. It's a fascinating discussion, and I think you'll enjoy it. Leave a comment Transcript Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs. I'm Tim Romero, and thanks for joining me. I have a special in-between episode for you today. A few weeks back at Globis University, I gave a lecture to aspiring founders on the best way to start a generative AI startup right now in this time of intense AI competition and funding levels. I cover the different AI business models, promising application spaces, and how to know if you've got an AI startup idea with a good chance of success. Now, the first 30 minutes of this episode is the lecture itself, and then I'm joined on stage by Reiji Yamanaka, the managing director of the Kibo Impact Investment Fund, and Kelvin Song, the program director of the Globis MBA program. And we dive even deeper into these ideas and also talk about how generative AI is likely to affect us all. I hope you enjoy it. So let's get right to the presentation. Presentation Today we're going to talk about how to build a generative AI startup and some important things to keep in mind if you actually decide to do that. Now, before I tell you what we're going to cover, I want to kind of tell you what we are explicitly not going to cover. So first, we're not going to talk about the transformative nature of AI in general, the explosive growth of the market. There's already way too much chatter about that, and I assume if you're even thinking about starting an AI startup, you already know it. Second, I'm not going to offer general advice about starting and growing a startups, although this is a topic that's very close to my heart. I want to focus on what can add the most value to you in this particular seminar. If you want to talk about general start advice, talk to me later. I'll point you in the right direction or ask questions afterwards or during the panel discussion. We'll begin today by talking about four common exit and growth strategies. This is a bit unusual. I don't normally recommend that seed or pre-seed companies focus too much on exit strategy, but these are not normal times. With generative AI, you need to plan your end game from the very beginning. We'll spend the bulk of our time talking about actually building your AI startup. We'll cover some key strategic considerations, and also talk about a few of the most promising targets for AI disruption. Does that sound good? Well, before we get to it, why should you listen to me? And that's a totally reasonable question. So, I've been in Japan for, wow, over 30 years now. Currently a partner at Jira Ventures. It's $300 million corporate venture capital firm that invests in green energy, next generation energy, generation technologies. But in my time here, I've started four of my own startups I've sold two, bankrupted two. So, 50 50, not too bad as far as startups go. I've done a lot of angel investing. I've taught entrepreneurship and corporate innovation at New York University's, Tokyo Campus. I've brought foreign startups into Japan as a country manager. I was tapped by TEPCO to come in and help them spin up TEPCO Ventures. I left TEPCO to run Google for Startups, Japan, swearing I would never go back to energy CVC. After four years at Google, I decided to go back to energy CVC because right now what's happening in energy is just fantastically exciting. Oh, and I also run a podcast called Disrupting Japan, where we sit down and we talk with Japanese startup founders and VCs, not so much about their specific company or portfolio, but what it's like to be an innovator in a culture that really prizes, conformity and what problems these startups are trying to solve. So, you know, please like, and subscribe and all that. Okay, let's get into it. Let's talk about your exit strategy and the possible business models that stem from it. Now, as I mentioned before, this is not the usual way of doing things. At seed stage, founders don't normally need to think too deeply about the exit strategy. If you build a rapidly scaling business that adds value to your customers, M&As IPOs, both paths remain open to you and it'll eventually become clear to you which is your best option. It's not something you normally try to optimize for,

Japan's declining birth rate makes global headlines, but most of the developed world will soon be facing the same problem. The real solution involves a lot of social and economic changes, but as you'll see, technology has a huge role to play as well. Today we sit down and talk with Kaz Kishida, CEO of Dioseve, about how their technology promises to transform IVF, the rapid timeline for global rollout, and safety issues and ethnical questions involved. It's a great conversation, and I think you'll enjoy it. Show Notes How Dioseve will make IVF far more successful Why over 7% of all babies born in Japan are from IVF Bio tech CEOs don’t need life science degrees Safety concerns Applications to rejuvenation and ani-aging Ethical questions around this kind of reseach Japan’s policies towards stem cell and genetic research Roadmap and go-to-market Why some babies will have three parents, and what that’s good How Dioseve's ovarian cell technology will change IVF Why Japan’s bio tech ecosystem remains under-developed It's not harder to build a bio tech startup in Japan, but it is different Links from our Guest Everything you ever wanted to know about Dioseve Friend Kaz on Facebook Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Today we're going to talk about making babies. Now, this is not something that startups or startup podcasts normally weighed into, but as you'll see in this case, it makes a lot of sense. Today we sit down with Kaz Kishida, co-founder and CEO of Dioseve. And Dioseve has developed a technique for growing mature human eggs from IPS cells. Now, this technology represents a huge step forward for IVF and for human fertility in general. Some parts of Dioseve’s technology could be in commercial use as soon as next year. Now, kaz, I dive deep into Dioseve's technology and the potential good it can do and why some future babies will have three parents. We also cover the tricky ethical and safety issues involved, and we explore exactly why that, in spite of all Japan has going for it. The biotech startup ecosystem here is still facing challenges. But, you know, Kaz, tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Kaz Kishida of Dioseve who's helping to address fertility by using stem cells to create fertilizer eggs. So, thanks for sitting down with us. Kaz: Thank you very much for having me. Tim: Now I gave a very high level description of what you do in the intro, but can you explain it a little better than I can? Kaz: Okay. So, our company has technology to induce IPS cells and to another types of cells, including eggs and ovarian cells. Most of their cells are related to germ cells and reproduction. Tim: Well, this technique's not yet used in fertility treatments. But it's something in the future that holds a lot of potential. Kaz: Right, right. Currently, like In Vitro fertilization, the success rate is still remarkably low. And sometimes that vitamin journey is tough. But if we can deliver our products, say IPS cell derived ovarian cells, then the IVFs will be more accessible and the success rate will be enhanced so many women and can have their children using our technology. Tim: So why would the success rate be enhanced from using these eggs produced from stem cells as opposed to eggs harvested from the women directly? Kaz: So, in the standard protocol of In Vitro fertilization, the first step is to retrieve eggs from women. And then in many cases, those eggs are immature and immature eggs can't be fertilized with sperm. So, we can mature those immature eggs and we can make mature eggs, which can be used for fertilization. So, it directly enhance their success rate of IVF. Let me clarify that. And we have two technologies. The first one is create egg itself, but the other one is create ovaries, ovarian cells from IPS cells. Of course, if we create eggs, we can use those eggs for fertilization directly. But the other product, IPS cell derived ovarian cells that can support current In vitro fertilization procedure. Tim: And actually I was surprised at how common IVF is in Japan. Kaz: Yes, yes. Tim: 7% of all babies are born from IVF now. Kaz: Right, right. Over 60 K babies are born by IVF. Tim: So, what's driving that trend in Japan? Kaz: Strong tendency is increased age of married and having the first child. Before time, there are average was 29 years old, but now, and the first baby will be born in later stage of women's career and life stage. Of course the age is strongly rated to the pregnancy, and it is getting harder to get pregnant when women ages. That is biggest reason. Tim: It seems like Japan is really number one in the percentage of IVF births. But is the average age that women have their first children signif

Last month I spoke on a panel about the future of climate tech. I was joined by Emi Naganuma, the founder and General Partner of Apprecia Capital and Richard Youngman, the CEO Cleantech Group, with Michael Matsumura of Scrum Ventures moderating. Right now is both a challenging and an exciting time for climate tech innovatoin. It's a fascinating discussion, and I think you'll enjoy it. Leave a comment Transcript Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs. I'm Tim Romero, and thanks for joining me. I've got another quick in-between episode for you today. It's a great conversation about deep tech startups and the future of energy. I was part of a panel discussion organized by Scrum Ventures at the Sakura Deeptech Shibuya Conference. It was moderated by Michael Matsumura of Scrum Ventures, and I was joined on stage by Emi Naganuma, the founder and general partner at Apprecia Capital, and by Richard Youngman, the CEO of the Cleantech Group. We talk about the best way to raise venture funding as a deep tech startup, how enterprises and startups can better collaborate the important gaps we see in the green tech ecosystem and the somewhat controversial future of using ammonia and hydrogen as alternative fuels. So, let's get right to the panel. Discussion Michael: Thank you much for our panelists. Maybe I'll just kick it off. Maybe you could start with Richard. Could you talk a bit about like what you're seeing globally in terms of where the dollars are flowing now? Has that changed like in the last like six months, one year from what you're seeing? From your perspective? Richard: It hasn't changed radically yet, but it made it. So, I think if you go into Q1, clearly the deals in progress and so forth, some of which may have fallen apart, but some of which happen. I don't think the community in the US judging by our conference the year before was expecting the inflation reduction act to be sort of aggressively taken apart as it was. Meaning if something was already a deal was done and it was expected to continue. And so that's obviously created a lot of back backtrack there. But geographically, I would say we're still to see that. I guess the second comment might be in our 20 years and why really we're excited to be in this part of the world more and more is because we believe that innovation under this theme is coming from everywhere and should come from everywhere and needs to come from everywhere. This is not as Silicon Valley phenomenon. Silicon Valley has a role to play but so does everywhere else. And so I think long term we're expecting to see capital allocation change quite a lot. Michael: Great. Then maybe staying on that sort of the macro theme maybe I could go to Emi obviously like on a similar topic, but in terms of like your limited partners, like the discussions you're having with your investors, like has there been a change in tone? Is it like in different sectors you guys are interested in or the partners interested in? Could you maybe touch upon a bit about that? Emi: I think from the expectations from the investors, the LPs into the fund I see that they have shifted their interest into deep tech incredibly especially university or research driven. So, really deep tech and clean tech in terms of geography as well. I think a lot of attention has been in the US but now it, we do see more attention coming into Europe. We see US VCs also emerging into Europe. Before it was series B or series C that they came into. Now, early stage, I think from seed we kind of see some US VCs coming in and trying to getting into the deals. And I also see a shift of students coming in to study in Europe, but yes. Michael: And in terms of your LPs, are they mostly Japanese or are they a mix of like global LP bases that you have? Emi: We have Japanese corporates as LPs. Michael: Thank you. Then maybe Tim, to your perspective, maybe also as JIRA, like you make one third of it a pound in Japan. But like you obviously have global operations. You've got like IPP businesses across Asia and also US as well. From like your perspective, how's the changing sort of landscape impacting the way how JIRA Ventures makes investments right now as well? Tim: So, energy is a global market and I think that to your point, you have to be globally minded. And I think when the IRA passed in the US a few years ago, there was this tremendous movement of innovative companies from Europe to the US. We're starting to see that trend reverse, and a lot of them are going back to Europe, but even within the US, I think for example, my own companies have been enterprise software. And you can go to San Francisco and understand 80, 90% of what's going on in the world of enterprise software. You can have your finger on the pulse never leaving that area. Climate tech energy's not like that, there's a

For the last 150 years Japan has made a science of borrowing the best ideas from the West and transforming them into her own. The startup world is no exception. Japanese startup culture is heavily shaped by western ideas, but not in the traditional top down way where leadership chooses which ideas are introduced. Japan's startup ecosystem is being shaped by bottom-up experimentation by both Japanese and foreign founders on the ground here in Japan. Today we talk with Sandeep Casi, an entrepreneur and Partner at Antler. We talk about the challenges foreign founders still face in Japan and how they are changing Japanese entrepreneurship for the better. It's a great conversation, and I think you'll enjoy it. Show Notes How to make money investing in idea-stage startups Why Japanese startups are more likely to get funded than their global peers Where to find Japanese deep-tech founders How foreign founders are changing how Japanese start startups The myth that Japanese founders can't speak English The one thing making university spinout difficult Why professors can't be trusted to evaluate technology Different startup ecosystem needs (and strengths) in different countries What's holding foreign startups back in Japan The dark side of startup events Links from our Guest Everything you ever wanted to know about Antler The Asahi Global Sustainability Initiative Emurgo and Antler Ibex Follow Sandeep on Twitter @sandeepcasi Connect with him on LinkedIn Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. There is a truism in venture capital that states no one invests in an idea. This references the fact that ideas are easy to come up with and they have very little value on their own. But it seems that this truism is not completely true. Today we sit down with Sandeep Casi, the general partner at Antler Japan, and he explains how Antler does in fact invest in ideas. I mean, in one sense, the truism is still true. Antler only invests in companies. But if you come to them with an idea, they'll invest a lot of resources to help get you from idea to startup. We also talk about some of the challenges foreign entrepreneurs still face in Japan, the myth of Japanese founders not being able to speak English. And we dive deep into how foreign entrepreneurs are changing how Japanese founders start startups. But, you know, Sandeep tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Sandeep Casi, a partner at Antler Japan. So thanks for sitting down with me. Sandeep: Thanks Tim. And it's a pleasure to be talking to you today and looking forward to it. Tim: Yeah, well, I should say welcome back to the show because I first had you on maybe eight years ago? Sandeep: I think, so. It was a while. Yeah, it was about eight years ago. Tim: When you were running videogram. Sandeep: That's right. Tim: But a lot has changed right in the last eight, nine years. So, Antler has a bit of a different model than most of the VCs and accelerators in Japan. So tell me a bit about it. Sandeep: Just a bit about Antler’s background. We started in 2018 in Singapore. So, Antler is an ecosystem builder. We are not just a VC. So, what do we mean by ecosystem builder? We basically are the first check in most cases, and we take extreme risks as in zero day checks. So, we basically get people to come into our program who actually have an idea, maybe to start a company, but they have absolutely no idea how to go about doing that. They lack co-founders. They probably lack a lot of opportunities that are afforded to other startups that have pre-existing teams. So, when they come into a program, we actually sit with them for 10 weeks. We look at what their mission is, what their domain expertise lies in, and then we gel together a team in the next 10 weeks by iteratively going through different ditches and pivots. Tim: So, the founders who are joining, are they all just at idea stage or do you get founders that have an existing company and some revenues? Or do you really target those super early? Sandeep: All of them. There are founders that come in, they have no idea, never have started a company. There are founders that come to our program that have two, three exits before, and they also existing teams that come into a program because they haven't found attraction. So, basically it's day zero of their lives of starting a company. We basically work with them and get them to a point where they can actually pitch to an investment committee after 10 weeks. And we invest even when the company is not being incorporated, in most cases, they take our money to incorporate the company. Tim: So, what does the funnel look like? How many people will apply to a program? How many will get in, how many make it to pitch day, how many

Progress is not only slower in Japan, it is often different. Looking at the numbers, it's clear that venture capital is even more male-dominated in Japan than it is in the West. Our guest today explains not only how that's changing, but how she's changing it. Sophie Meralli is a Partner at Shizen Capital and co-founder of Tokyo Women in VC. We sit down and dive deep into the keys to developing a creative, global mindset among Japanese founders and VCs, the role immigrants have to play in developing Japan's startup culture, and what really works in changing, not only minds, but actions related to the role of women in startups and venture capital. It's a great conversation, and I think you'll enjoy it. Show Notes The kind of startups Sophie and Shizen are looking for Why Japanese AI startups need to be especially careful The percentage of Japanese VCs are women, and how it's changed over the past 5 years Why more and more VC funds are being started by women in Japan What Women in VC does, and how you can get involved The main things holding back women in VC in Japan today The critical next steps for women in VC Is it easier for foreign women to defy gender stereotypes? Are Japanese women founders making faster progress than women VCs? What a “global mindset” really means for startups How to develop cultures of creativity and innovation Links from our Guest Everything you ever wanted to know about Tokyo Women in VC Tokyo Women in VC Job Board Tokyo Women in VC Research: The 7 Stats Shizen Capital Friend with Sophie on Facebook Follow her on Twitter @Soph_VC Info on rate of Japanese Passport holders Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. Finance and venture capital in particular has always been male dominated, and in Japan, well, it's even more so, but things are changing here and not quite in the way you might expect. Today we sit down with Sophie Meralli, a partner at Shizen Capital, and co-founder of Tokyo Women in VC. And we have a frank discussion about what it's really like for female founders and venture capitalists here in Japan. And some of it is surprising. In some areas it seems that Japan is ahead of the west and in others, well, not so much. The conversation is at times both frustrating and hopeful. Sophie explains the one thing holding female VCs back more than any other, how things are changing for female founders and for male founders as well, and why so many new Japanese venture funds are being founded by women. But you know, Sophie tells that story much better than I can. So, let's get right to the interview. Interview Tim: So we're sitting here with Sophie Meralli, a brand new partner at Shizen Capital. So, thanks for sitting down with me. Sophie: Thank you so much, Tim. It's a pleasure to be here. Tim: You're not new to VC, but you're new to Shizen. So, tell me a little bit about your new role, what kind of things you're looking for. Sophie: Yeah, sure. For me, it's kind of interesting because I was in early stage in Boston and then when I came back to Japan, I was with Eight Roads Ventures for about five and a half years looking more into growth stage startups in FinTech, Enterprise SaaS. And those are really the area that I think are super interesting to me in Japan where I see a lot of potential. And so at Shizen, given this is much more like early stage, there are tons of ideas for which there are already unicorns abroad, but in Japan, those haven't surfaced yet. And I'm really excited to either incubate new businesses or just be able to be a partner for very early stage startups in those sectors. Tim: Now, you mentioned your experience back at InSpark in Boston? Sophie: Yes. Tim: If I recall back then you were looking at AI startups and sort of the previous generation of AI startups. What's your take on the situation of AI startups here in Japan right now? Sophie: I think AI right now, industry is very, full of hype and very Agentic. Tim: For various meanings of that word. Sophie: Yes. Back in the days it was much more about machine learning and being very application driven. So, I invested, for example, in companies that help construction site being able to do inspection in a less manual way with drones and AI automation. And that enabled drop the time to do a survey from two months to 30 minutes. And that was really new at that time. We did that also for dentists. Tim: Yeah, I think that that kind of previous generation of AI was really use case focused. And there's still a lot, whether it's in like predictive maintenance, a lot of medical applications, do you see the same thing happening in the current crop AI startups, the LLM startups? Sophie: I still have to try to understand the business model and use cases. So, I'm trying to be a bit more, I wouldn't say skeptical because I'm ver

American startups dominate the current innovation cycle not as a result of startup innovation, but of enterprise innovation. Today we sit down with Dai Watanabe and dive into the dynamics of industry disruption and startup innovation. For the last 25 years Dai has held leadership roles at the center of Japan's major innovation trends. From the glory days of Japan's mobile internet, to the utter disruption unleashed by the iPhone, to today's doubling down on startup innovation. We talk about what's in store for the future of Japanese startups, and why opportunities in innovation are never quite what they seem at first. It's a great conversation, and I think you'll enjoy it. Show Notes When it's time for a CVC to transition into a VC How Japan lost its lead in the mobile internet How DeNA went global in China and then in the US Why the first generation mobile advantage did not transfer to the second generation The different approach to retaining talent in Tokyo and San Francisco What Japanese founders need to bring back from San Francisco Which Japanese startups should move to Silicon Valley The reason there are still so few Japanese entrepreneurs How to get talented employees to leave and start startups, and why we'll see more of it The biggest thing holding back startup growth in Japan How Japanese employment law keeps startup valuations low Japanese enterprise and startups are developing more collaboratively that in the US Links from our Guest Everything you ever wanted to know about Delight Ventures Meet the team Learn how they invest [Japanese] Connect with Dai on LinkedIn Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Mukashi mukashi, Once Upon a Time, but not so long ago, Japan was far and away the world leader in mobile internet innovation. But such times were not to last. The world changed, Japan changed, and today Japan is trying to catch up. And, you know, they just might do it. Today we sit down with my friend Dai Watanabe, co-founder and managing partner of Delight Ventures. And as you'll see from our conversation, Dai's career put him at the center of the entire arc from Japan's mobile internet explosion and crash, the current focus on startup growth and why Japan is now seriously rethinking the Silicon Valley model of startup innovation. Dai and I dig deep into his work with METI and other agencies to help form innovation policy, how Japan's lifetime employment system is suppressing M&A activity, and keeping valuations low. And why Japanese mamas don't let their babies grow up to be founders. But, you know, Dai tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Dai Watanabe, the co-founder and managing partner at Delight Ventures. So, thanks for sitting down with me. Dai: Thank you for having me. Glad to be here. Tim: Dai, I'm so glad I finally have been able to get you on the show. We've been talking about these things for years now. So DeNA, it's mostly mobile, social gaming, networking, entertainment, sports, consumer facing content, that kind of thing. But Delight's portfolio seems to be much, much broader than that. So, what's your thesis? What kind of companies are you investing in? Dai: So, the Delight Ventures is a VC fund that started as a spin out of DeNA, my ex-employer. But we are not CVC, so we don't do any strategy investment. We invest as independent VC. We set up some investment thesis at the beginning, which isn't necessarily aligned with DeNA's core strengths. Tim: Is DeNA still your sole LP? Dai: No, DeNA is one of the LPs. So, we are on fund two right now. The majority of the LP money is coming from Japanese financial institutions, some corporates banks. Tim: So DeNA, just like the rest of the LPs are looking for financial returns. Dai: That's true. Yes, that's correct. Tim: Well, let's back into this because your career, it kind of perfectly mirrors this rise and fall of Japan's mobile internet and then the innovation shift to Silicon Valley and sort of the new rise of Japanese startups. I want to dig into this and to kind of set the stage for those of us who've been in Japan a long time. In the 2000s, Japanese mobile internet was by far the biggest and the most innovative in the entire world. And DeNA was clearly the most successful entertainment player in that market. That's no longer the case. Things have changed. So, walk me through what happened. Dai: So, going back to the year 2000 when I joined DeNA, I was one of the earliest employees of DeNA, it was pre-mobile era. So, there was dotcom bubble happening in Japan too. And like a fast wave of startups came in. Objectively, I think we can say that most of the internet services were d

Fifteen years ago, University-run venture funds were all but illegal here in Japan, but today a higher percentage of major Japanese universities have VC funds than in the US or Europe. Today we sit down with Kei Furukawa, a partner at the University of Tokyo IPC, a $300M venture fund, and we talk about the unique role these funds play in Japan, how they drive innovation in rural areas, and why he has to talk professors out of becoming startup CEOs. It's a great conversation, and I think you'll enjoy it. Show Notes UTokyo IPC'a mission and investment strategy How the Japanese government is trying to accelerate university innovation Why the government plans to stop funding university VC funds The unique role of University funds in Japan How IPC is helping startups work with large enterprises Why Japanese CVCs are more founder-friendly than American VCs Why Japanese CVC investment increased during covid How to talk a professor out of being a startup CEO Can startup interaction reform Japan’s universities? The challenge in developing innovators outside of the major cities Which startup sectors are most promising in Japan How senpai culture is holding Japan back Links from our Guest Everything you ever wanted to know about UTokyo IPC IPCs 1st Round program Follow Kei on X @keisukefurukawa Friend him on Facebook Connect on LinkedIn Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. University Venture Funds play a much larger role in the startup ecosystem and in startup finance in Japan than they do in the US or Europe. Japanese university funds also operate differently, and fill a different niche than most of their Western counterparts. Their oversized impact is all the more amazing when you consider that 15 years ago, it was basically illegal for Japanese universities to invest directly in startups, but now they've become a driving force. Well, today we sit down with Kei Furukawa, a partner at the University of Tokyo IPC. A $300 million University fund, and we dive into how Japanese university VCs invest today and how that's going to be changing in the near future. Oh, and for our overseas listeners in this conversation at different times, Kei and I talk about the University of Tokyo and Todai and UTokyo. It's all the same place. It just goes by many names. So Kei and I talk about how you can get investment from IPC, even if you're not a University of Tokyo student or faculty. The single biggest challenge to getting university professors on board with what's required to commercialize their research and how the different investment strategies in Japan are leading to a different kind of startup enterprise collaboration than we see in the rest of the world. But, you know, Kei tells that story much better than I can. So, let's get right to the interview. Interview Tim: We're sitting here with Kei Furukawa, a partner at the UTokyo Innovation Platform or IPC. So, thanks for sitting down with me. Kei: Thank you for having me on. Tim: In the introduction, I gave a brief description of what IPC is and what you're doing, but could you explain a little bit more? So like, what's your thesis? What are you investing in? Kei: So, we are a university of Tokyo Innovation platform company. In short, we are called in Japanese Todai IPC. I think there's three major points in our activities. Number one, we are a hundred percent subsidy of the University of Tokyo, which until a few years ago, it was a pretty rare case because national universities were not allowed to have, let's say, investment companies or let's say companies itself under the organization. But we were created for a more government policy point, we are a hundred percent subsidy, which is pretty, I think, unique model around the world that there's a venture capital right under the organization of university. Point number two is our main activity is investment. So, we have three funds right now. Todai is about 400 million in USD. And we do direct investment into startups, and we actually also do fund funds. So, we actually invest into other venture capital funds. Tim: Well, actually, your three funds, it's really interesting, and I hope we have time to dive into each of them, because each of them kind of represents a different strategic importance for the university. Kei: That's very true. Okay, let's dive into the three funds right now. So, we have three funds IPC one fund, AOI one fund, and ASA fund that we're working on right now. So, the IPC one fund is a fund that we invest into other venture capital funds, and also we do direct investment into startup into a more middle to later stage. ASA fund we invest into more early, let's say, seed round or very early stage funds. And we also do our car out spinouts from large corporations. And this is why

(sketch by Kaori Rei)Today we are going to sit down with an old friend. It was over seven years ago when I first had Tim Rowe on the podcast, and we mapped out what we saw as the future of startup innovation in Japan. In today's short episode, we talk about what we got right. what surprised us, and what we think is next for Japanese startup innovation. It's a great conversation, and I think you'll enjoy it. Leave a comment Transcript Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs. I'm Tim Romero, and thanks for joining me. I'd like to share a special short in between episode with you. Last month I had a fireside chat with Tim Rowe, the founder and CEO of the Cambridge Innovation Center at the Global Venture Cafe's anniversary celebration in Tokyo. And I thought I would share it with you just as it happened. I first had Tim on the show about eight years ago, just before CIC opened their Big Tokyo collaboration space. This time Tim and I talk about the changes to the Japanese startup ecosystem since then, what we are likely to see in the future, and we also discuss what might be a new model for startup ecosystems. As startups have become more and more accepted and more and more common. The old community playbook may not be as effective as it once was. But Tim tells that story much better than I can. So, let's get right to the interview. Interview Romero: All right, Tim, it is great to be sitting down with you again. And as a bit of background for the audience. You and I back in 2017, we were sitting down over coffee in Tokyo and you were telling me about your plans to open Venture Cafe and CIC and I remember asking you like, how the hell are you going to fill 6,000 square meters of co-working space in Tokyo? And here we are. Venture Cafe is one of the driving forces in the startup ecosystem. CIC is over capacity. I have never been so delighted to have my doubts proven wrong, so congratulations on that. Rowe: Thank you, Tim. Glad to be here. Romero: Before we dig in, you've got ties to Japan. You've been working with Japan for a long time, so can you tell us a little bit about what was your involvement in Japan in the 90s and forward? Rowe: Okay, so a bit of background. I'm from Cambridge, Massachusetts. My father was a professor at Harvard. My mother was a professor at MIT, so I'm one of those kids. And I was fortunate to be exposed a bit to the world. My grandmother had spent about a decade in Asia in the 1920s. And she used to teach me kanji when I was little. And so I didn't know much about Asia, but I thought this was really interesting. And I learned later that my great-grandfather arrived in Yokohama in 1919. He was then acting Surgeon General for the United States. And he was on a world trip to kind of build connections and relationships. So, we go back a little ways in Asia. My father, when I was in high school, did something that I think all the parents in the room should do. He said, look you should learn a little bit about the rest of the world. And he said, if you learn Japanese, I'll give you an opportunity to work in my company's Tokyo office for the summer. And I said, okay, deal. And I started studying Japanese. I didn't know the language at all, but it seemed like a cool opportunity. By the way, a generation later, I made the same offer to my oldest child. Actually, I made the offer to all my children, but my oldest child took me up and he came and worked in Tokyo also when he was 16. Kihara-san, I understand that you did something similar. You were in school in Chicago and in Amsterdam when you were young. And clearly your English reflects that experience. I think all of us should have this opportunity to go out of our usual comfort zone and work in another country and learn about other cultures. But that's my background. So, I did a year at Dosha University later as an exchange student from Amherst College. And then I was fortunate to get a job at Mitsubishi Research Institute Mitsubishi Soko for about four years after college. So, I've had time now and then in Japan. Romero: Alright, well, things have changed a lot, both from the 90s when you were first here and in the past seven years or so with the Venture Cafe and CIC experience. So, before we get into the future of Japan, what sticks out as some of the most significant changes you've seen in the startup ecosystem over the last, say seven years? Rowe: Japan as a country, and many of Japanese institutions have really gotten serious about startups I would say the last decade. I think the first wave was a lot of the Japanese corporations starting to really embrace working with startups. Before that it was almost impossible to work with a Japanese company as a startup. If you remember back 15, 20 years doing business in Japan is typically about your experience, your reputation as a business. And startups k

Today we are going to break down some startup stereotypes. I sit down with Kunio Hara, co-founder and CEO of Beatrust and break apart the stereotypes of the uncreative Japanese enterprise and the young startup founder, and Kunio explains how Beatrust is already teaching old dogs new tricks. It's a great conversation, and I think you'll enjoy it. Show Notes How Japanese enterprises are different from their US large counterparts Things to know when starting a company in your late 50s Why older founders lead to more successful outcomes Challenges in breaking the age-hierarchy in Japan Can software actually make people collaborate? What it takes to get Japanese firms to innovate and collaborate freely Does Japan's management style have to change or can innovation happen within it? Why American companies will also soon have to change their work styles What new founders need to keep their eyes on when starting a startup Links from our Guest Everything you ever wanted to know about Beatrust Follow Beatrust on X @jp_beatrust Beatrust on Note Get in touch with Beatrust Connect with Kunio on LinkedIn Friend him on Facebook Leave a comment Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero, and thanks for joining me. I didn't really realize what this episode was about until I finished the editing. Oh, don't worry. I'll be introducing you to an innovative founder in just a minute, and we'll dive deep into their business and their market. But this episode is really about stereotypes, how much truth they really have and why they stay with us, and what we can do to change both the perceptions and the realities that underlie them. Today we sit down with Kunio Hara, co-founder and CEO of Beatrust, a startup that's focused on getting Japanese enterprises to break from their hierarchical structures and let their employees collaborate. Listeners who have spent time in Japan know that this is not an easy task, but as we explore this subject, it becomes clear that both the reality and the solutions are not as straightforward as the stereotype suggest. We also explore the stereotype of the young Rebel startup founder, and man that is a pervasive one. In 2007, a 22-year-old, Mark Zuckerberg famously declared that quote, young people are just smarter. Paul Graham explained in 2013 that investors tend to be skeptical of any founder who is over 32 years old. However, if you take the time to look at the real world results, the data actually show that older founders are much more likely to have a large value exit than younger founders. Kunio started Beatrust in his late fifties, and we talk about the positives and the negatives associated with that. But, you know, Kunio tells that story much better than I can. So let's get right to the interview. Interview Tim: So, I'm sitting here with Kunio Hara, the co-founder and CEO of Beatrust, who is modernizing corporate collaboration and culture in Japan. So, thanks for sitting down with me. Kunio: Yeah, thank you, Tim. Long time no see. Tim: Yeah, it has been a while since you're at Google. So Beatrust is focused on helping employees collaborate. This is important. Everyone agrees it's important. But it's hard. So what is Beatrust doing differently in this space? Kunio: We call our service talent collaboration tools because we try to define the new space and compare with other HR tech, especially talent management. What we do is mainly to help large organizations drive and facilitate more autonomous collaboration like cross functions. Tim: Okay. Yeah, that's challenging and in a bit, I want to dive deep into exactly how you do that. But before that, tell me about your customers. So, who's using Beatrust? Kunio: Obviously, large enterprise customers. They want to transform the culture to more innovative oriented, but our uniqueness about the product is we don't always go to one specific divisions. We go to a lot of different organizations such as R&D, Sales or maybe even new business development, because they really need to facilitate those autonomous collaboration across different functions. Tim: Okay. Yeah. Now this is something you and I have talked about before. I mean, we first met back when we were at Google, and you and Masato Kume left Google to start Beatrust in 2020. So why? What was your vision? Kunio: So, when I was at Google, I led a couple interesting projects. One is Olympics and the other one is startups. And the last one is more like DX support for Japanese enterprise. And for the last project, we had a lot of meetings with Japanese executives. And the main theme of those meetings, how they can make more innovations simply. So, Japan lost 30 years for making innovations. And they go far behind US companies such as Google and Microsoft and Amazon, and they want to understand why they were not able to make innovation like

While American AI startups are dominating the headlines, one Japanese company has begun rolling out "AI employees" to famously cautious Japanese enterprise customers. Today we talk with Shota Nakagawa the CEO of Caster and discuss their model of human-AI collaboration, why Japan is positioned to lead real-world AI deployment, and the big steps needed for Japan to catch up with the West. It's a great conversation, and I think you'll enjoy it. Show Notes Caster’s new model for gig-workers Why almost 90% of Caster's workforce are women How remote work is evolving differently in Japan than in the US Can remote work really revitalise rural Japan? Why Caster uses full time staff rather than gig workers How AI employees could be the solution to Japan’s labor shortage How Caster makes extensive use of AI in their workflow today What is responsoble for the low level of trust that Japanese have in AI and how to fix it Which tasks AI agents will take over and which they will never do Links from our Guest Everything you ever wanted to know about Caster Follow Caster on X @caster_jp Friend Caster on Facebook Friend Shota on Facebook Follow him on X @nakasy000 Leave a comment Errata Caster's percentage of female employees is about 87% not 95%. Caster was founded in Tokyo, later moved to Miyazaki, and then moved back to Tokyo after the IPO Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero, and thanks for joining me. While American CEOs are competing to see how quickly they can leverage AI to replace both full-time employees and gig workers alike, one Japanese company is taking a different approach and they're already rolling out their AI workforce. Today we sit down with Shota Nakagawa, founder and CEO of Caster. Now, Caster is a remarkably progressive and innovative Japanese company. They were a strong and vocal advocate of remote work years before the pandemic hit, and even after their IPO, their 800 person workforce remains fully remote with our corporate headquarters located in a shared office space in Tokyo. Caster has now begun rolling out its AI workforce, and they're taking a very Japanese approach. Rather than leveraging a collection of flexible gig workers or freelancers, Caster continues to build a long-term full-time workforce who is co-developing and already working alongside their AI employees. If history is any guide, Caster’s thinking today might tell us what the Japanese market will be thinking 10 years from now. Shota and I talk about the long-term AI trends in Japan, how Caster solve the problem of corporate, Japan's deep skepticism about AI and whether or not AI can really provide a solution to the economic problems associated with Japan's declining population. But, you know, Shota tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Shota Nakagawa, the founder and CEO of Caster, who is creator of an outsourcing platform and a relentless advocate of remote work. So thanks for sitting down with me. Shota: Thank you very much. Tim: So, I explained very briefly what Caster did in the intro, but I think you can explain it much better than I can. So, what does Caster do? Why is it unique? Shota: People are all work remote every day, every day. Tim: So, the entire company is remote. Shota: Yeah, yeah. All people. Tim: That's pretty unusual. And we're here today actually sitting in a share office space to have this conversation. Well, actually let's talk about that in detail later. But first, let's talk a little more about Caster. So, what do you do for your customers? Shota: BPO, business process outsourcing, client about SMB small business, want back office service. Tim: So, what kind of back office services, is it like recruiting, accounting? Shota: Many types. Tim: So, I think what Caster's most compared to are other services like Upwork or freelancing platforms. But what you guys are doing is a little bit different. Shota: Yeah. Most different point is trust, Caster is B2B business. Upwork is a B2C business. Trust is all different. Tim: So, in practice that means if in the Upwork model, if something goes wrong, it's the problem with the freelancer you hired. In the Caster model, if something goes wrong, Caster has to fix it. Shota: Exactly. Tim: Okay. And the other thing I've noticed, you use full-time staff rather than freelancers. Shota: Yes. Yes, exactly. Tim: So, tell me about your customers. Are they startups? Are they enterprises? Who uses Caster? Shota: Startups, small business and lawyer, tax lawyers and social security specialists and consulting. About 30% is startup and 20% is professional lawyer, tax professional. Tim: Okay. And tell me about your employees. If everyone is remote, where are they? What kind of people are they? Shota: Many different. Many differ

Welcome to Disrupting Japan. Straight talk from Japan’s most innovative founders and VCs. I’m Tim Romero, and thanks for joining me. There is so much happening in Japan right now. Startups and innovation are beginning to reshape Japan with the same dynamism we saw during the post-war boom or the Meji-era re-opening. And I’ve been in the middle of this for a long time. I’m now a partner a JERA Ventures, but over the over 30 years that I’ve lived in Japan, I’ve started four startups here, worked at TEPCO Ventures, ran Google for Startups Japan, and, of course, I’ve been running the Disrupting Japan podcast for more than 10 years. Every episode, I sit down with friends, VCs, founders, and leaders who are shaping Japan’s startup ecosystem to give you an inside look at what’s really happening here in Japan. So, please subscribe and join me on this journey. I’m Tim Romero, and thanks for listening to Disrupting Japan.

Japanese business loves paper. From fax machines, to business cards, to massive project binders. Paper processes are slow to die in Japan, especially in industrial facilities. Today we talk with Jumpei Yoshida of Kaminashi who explains why that's finally changing and how foreign workers are driving the transformation. It's a great conversation, and I think you'll enjoy it. Show Notes What is Kaminashi, and who is using it? Why it took Kaminashi four years to to gain traction The biggest challenge in digitizing blue-collar industries Advice for selling software to Japanese companies How foreign workers are driving digital transformation in Japan How to reach analog customers The sales cycle for SMB and enterprise software Why enterprise sales in Japan is fundamentally different from in the West Kaminashi’s global expansion plans Real innovation comes next Links from our Guest Everything you ever wanted to know about Kaminashi ... and about their products Connect with Jumpei on LinkedIn Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Japan is unquestionably one of the most advanced nations in the world, and yet corporate Japan's love of paper processes and its resistance to going digital has become kind of a running joke even within Japan. At the more traditional industries all over Japan, at corporate headquarters, regional offices and frontline facilities you'll still see people rushing about carrying thick three ring binders to prove to the rest of the office that they are busy and productive. It seems some things never change. So, why? Explaining this kind of thing is a cultural difference is a cop out. It doesn't actually explain anything. It ignores potentially valuable business opportunities. And more important, it overlooks the startups that are finally beginning to change things. And so today we sit down with Jumpei Yoshida of Kaminashi - a name that literally means paperless - and he explains how Kaminashi is pulling factories, food processing, and other critical industrial processes into the digital age. We talk frankly about why it's taken Japan so long to begin this transition and the recent trigger that has really kicked open the market. Jumpei also shares some great advice about how to sell innovation to conservative Japanese companies, the importance of foreign workforce to Japan's future prosperity and what to expect if you're a startup selling to SMBs in Japan. But, you know, Jumpei tells that story much better than I can. So let's get right to the interview. Interview Tim: So, I'm sitting here with Jumpei Yoshida, the CFO of Kaminashi, who's digitizing frontline and field service work. So, thanks for sitting down. Jumpei: Thank you for inviting me. Tim: It's a pleasure to have you on. Now I gave a really high level explanation of what Kaminashi does, but I think you can explain it much better than I can. Jumpei: Sure. Kaminashi is a company focused on providing SaaS solutions to empower frontline workers. Our main offering include tools that digitize and streamline paper-based workflows. Tim: What is the primary focus? Is it mostly just checklists? Is it inspection comments, like approval, workflow? What kind of things does it cover? Jumpei: The application itself is checklist, but there are so many variety of usage. Tim: And what about the hardware runs on, is it iOS, Android, is it onsite terminals? Jumpei: Initially it was only for iOS and iPad, but now our products can use any devices like Windows or Android. Now it's on the web-based software. Tim: Now a bit later I want to get into more detail about the business model and the value you're providing beyond just the checklists. But tell me about your customers. Jumpei: Regarding our flagship product Kaminashi report, it serves companies with large scale frontline operations across more than 30 industries. But we have a strong presence in food related industries like food manufacturers, restaurants, retail stores, and hotels where quality management is critical. So, they are using our checklist app for quality control of their food. Tim: And actually Kaminashi is not a new company. Started back in 2016, but the current version of the products, the current incarnation was only launched in June of 2020. Early on it was very much focused on the food industry. Jumpei: Yes, you were right. Tim: What happened during those four years and why was the decision made to change things? Jumpei: So, I've heard from our founders, like initially he was focusing on the food industry. The initial product was not only software, but they also have device. So just before we launched Kaminashi report, our product was mainly focusing on the quality management for food industry. But the quality management business is so small so he decided to expand their business into other area

Most outside of the energy industry are (pleasantly) surprised to learn how aggressively startups and CVCs are pushing decarbonization forward. Decarbonization is a fascinating and incredibly important issue, so please join me on this short but special episode. It's a great conversation, and I think you'll enjoy it. Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. This is a short episode. I wanted to share with you a panel discussion I moderated at the Global Corporate Venturing Asia Congress on the role that CVCs are playing in the green energy transition. It's an inside look at what some of the leaders in the field are thinking. You'll hear from Sophia Nadur, the managing director of APAC and Middle East at BP Ventures. Nicole LeBlanc, partner at Woven Capital, and Jim Aota, chairman of Yamaha Motor Ventures. You know, outside of the industry, a lot of people are surprised to learn just how active and supportive of startups global energy and transport companies can be and how they're working to push meaningful innovations into the marketplace. So here are some quick insights into how some of the world's leading energy related companies are working with startups to green our power system and transition us all to a sustainable future. We talk about the specific kinds of startups we're looking to invest in, the different ways we have to support and work with startups and what we see is the most exciting energy startup trends for the next three to five years. But you know, the panel tells that story much better than I can. So, let's get right to the interview. Interview Tim: Okay, thank you so much. I am really looking forward. We're going to be talking about how CVCs are supporting and fueling the growth of energy startups all over the world. And to start off, I'd like to do brief, brief introductions because there's four of us here. So I'm Tim Romero, I'm a partner at JERA Ventures. JERA is a Japanese electric utility. We generate about a third of Japan's electricity. We're investing in decarbonization, new business models and energy and looking for the best companies globally to bring to Japan. I also, for the last 10 years, have been running the Disrupting Japan podcast that talks about VCs and startups in Japan. And this is important because this is being recorded to release on the podcast. So, you are all part of the show. Nicole: Hi everybody. Nicole LeBlace. I'm a partner with Woven Capital and longtime listener of Tim's podcast. So, we're the Growth Venture fund for Toyota. So, we look at growth stage companies typically that are able to work with Toyota across a number of different sectors. So energy that we're about to talk about here is certainly one, but also looking at supply chain automation. And if you think about mobility 3.0, connected cars, that sort of thing. Our team is mainly based here in Tokyo, including myself, but we also have people in the US and in the UK. Sophia: Hi, I'm Sophia Nadur, MD for Asia Pacific and Middle East at BP Ventures. BP Ventures is a global energy company. I am delighted to have Masaki Kaison, who's the head of BP Japan with me, such as the importance that we are placing on looking for investments in Japan right now. We have $850 million assets under management. We invest $150 million at least every year from our balance sheet. We invest in series A, series B, potentially series C companies who are scaling up energy transition related offers, which could include battery storage, offshore wind, solar, hydrogen, mobility, even retail and convenience. Even these areas are of interest to us and we are actively looking to invest in in Japan. We have two, nearly three investments in India, two in China, and two in Australia. Just in this region alone. Jim: Right. So, my name is Jim Aota and I am the chairman of the Yamaha Model Ventures, but it's the same as the cause of the Sony Ventures. Talking about, I have a double hat. So one is the Sony one of the Yamaha Motor Corporation of the new Business development head. And also I'm taking care of the Yamaha Motor Ventures chairman's positions. Typically it's a Yamaha Motor Village as chairman's position is taking care of the investment committee, which is a Yamaha Motor Ventures in the Silicon Valley is taking care of it. Lots of the sourcing activity, decision making processes. So we got a setting up for the IC from the LPs point of view, it's a one LP, one GP structure, we have it. And currently we are running the 300 million commitment fund in the United States, which is going to be one fund for the startup side. And the second is a 401 and I got to have the separate fund, which is focused on to the sustainability side. So, the three fund is side by side structures and we got to goin

Japan is lagging behind in AI, but that might not be the case for long. Today we sit down with Jad Tarifi, current founder of Integral AI and previously, founder of Google’s first Generative AI team, and we talk about some of Japan's potential advantages in AI, the most likely path to AGI, and how small AI startups can compete against the over-funded AI giants. It's a great conversation, and I think you'll enjoy it. Show Notes Why Jad felt Google was not pursuing the best path toward AGI The fundamental AI scaling problem and likely solutions Why robotics is critical for the advancement of AI (and the not the other way around) Why Japan is the ideal place to build a new AI startup The reason it is so difficult for robotics startups to make money Why humanoid robots are a dead-end How AI startups can compete with the foundation-model comnpanies How we get to AGI from our current AI Solutions to the alignment problem The challenge of making AI fundamentally benevolent The biggest challenge in AI development is not technological Links from our Guest Everything you ever wanted to know about Integral AI Stream product announcement Follow Jad on X @jad_tarifi Friend him on Facebook Connect on LinkedIn Check out Jad's new book The Rise of Superintelligence ... and the companion Freedom Series website Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Japan is lagging behind in AI, but that was not always the case. And it won't necessarily be the case in the future. Today we sit down with Jad Tarifi, current founder of Integral AI, and previously founder of Google's first generative AI team. We talk about his decision to leave Google after over a decade of groundbreaking research to focus on what he sees as a better, faster path to AGI or artificial general intelligence. And then to super intelligence. It's a fascinating discussion that begins very practically and gets more and more philosophical as we go on. We talk about the key role robotics has to play in reaching AGI, how to leverage the overlooked AI development talent here in Japan, how small startups can compete against today's AI giants, and then how we can live with AI, how to keep our interest aligned. And at the end, one important thing Elon Musk shows us about our relationship to AI. And I guarantee it's not what you, and certainly not what Elon thinks it is. But you know, Jad tells that story much better than I can. So, let's get right to the interview. Interview Tim: I am sitting here with Jad Tarifi, founder of Integral AI, so thanks for sitting down with me. Jad: Thank you. Tim: Integral AI, you guys are “unlocking, scalable, robust general intelligence.” Now that's a pretty big claim, so let's break that down. What exactly are you guys doing? Jad: So, when we look at generative AI models right now, they usually operate as a black box. And because they have minimal assumptions on the data, they have to do a lot of work and they tend to be inefficient in terms of the amount of data they need and the amount of compute. We're taking a different approach that's inspired by the architecture of the neocortex, which roughly speaking follows a hierarchical design where different layers produce abstractions and then feed into higher layers that create abstractions of abstractions and so on. Tim: Okay, so this is not an LLM architecture or is this a kind of LLM architecture? Jad: When people talk about LLM, usually they talk about auto regressive transformer networks. So this would be a different type of architecture than that. However we can use transformers or other models like diffusion models as building blocks within that overall architecture. Tim: It's interesting that you took a different path than LLMs because you're not new to AI. You led teams at Google for what? Nine years or so where you were working with transformer architecture. So, you know this technology deeply. What made you decide to not only leave Google and start a new startup, but to leave the LLM path and pursue a different technological architecture? Jad: So, this all goes back to my PhD where we were exploring how the neocortex could work from an algorithmic perspective. And in fact, when I started the first generative AI team at Google, we were targeting how to have models that can imagine new things, which what we call generative AI right now. Transformers was one of the very exciting, scalable architectures to do so, but there were clearly limitations there that I cared about deeply because I do care about these models affecting the real world, and there was a bottleneck there in terms of reliability and in terms of efficiency. And from my work on the architecture of the neocortex, it was clear that there is a path that goes beyond the current models and I could pursue that path at Google, but it also

While the rest of the world is copying Silicon Valley, Tokyo is looking at Paris. Today we sit down with Mark Bivens and Matt Romaine, the co-founders of Shizen Capital to talk about Japan's new startup policies, the changing role of M&A, the main force behind the changing attitudes about startups in Japan. It's a great conversation, and I think you'll enjoy it. Show Notes Why Japanese startups need to start buying other startups The root of Japan's odd attitudes towards M&A and the forces changing it Structuring investments into foreign startups making a Japan market entry Why the Japan's angel investing tax-break is not really about taxes What Japan plans to import from the French startup ecosystem The best way to win the hearts and minds to change startup culture What's driving the recent explosion in startup events, and will it last? The best Japanese startup ecosystems outside of Tokyo Can authenticity scale? Links from our Guest Everything you ever wanted to know about Shizen Capital Connect on LinkedIn Follow Shizen Capital on X @shizencapital I highly recommend Mark's blog Rude VC Follow Mark on X @markbivens Follow Matt on X @quanza Check out Mark's Nostr https://rude.vc/nostr Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. Everybody wants to be Silicon Valley. Regional and local governments the world over proudly announced that they will be the Silicon Valley of, you know, whatever. We've seen Silicon Glen, Silicon Beach, Silicon Harbor, and countless other less publicized variations. Now, politicians calling out to Silicon Valley works fine as a metaphor, but you know, it's not really a plan. Well, the Japanese government has a plan and they are not looking to San Francisco, but to Paris. And today we're going to talk about that plan and so many other things as well. When we sit down with Mark Bivens and Matt Romaine, the co-founders of Shizen Capital, an early stage fund focused exclusively on Japanese startups. Now, Matt and Mark are both startup founders who became VCs, and that's still pretty rare in Japan. These VCs tend to be overrepresented on disrupting Japan because I don't know, it's a small group and I'm friends with a lot of them. But founders turned, investors are critical to the success of any startup ecosystem, and they're playing an outsized role in shaping what's happening in Japan right now. Mark, Matt and I talk about what's driving the changing attitude around M&A in Japan, which part of the government efforts to support startups are actually working and Japan's potential advantage in becoming a startup powerhouse in the coming years. But you know, Matt and Mark tell that story much better than I can. So, let's get right to the interview. Interview Tim: We're sitting here with Mark Bivens and Matt Romaine, the two founding partners of Shizen Capital. So, thanks for sitting down with me. Matt: Delighted to be here. Mark: Yeah, pleasure. Tim. I think I mentioned this privately to you before, but I'm pretty still relatively new in Japan. Seven years ago I moved here and you were my first source as I wanted to learn about the Japanese startup ecosystem. Tim: Well, thank you. Mark: Somebody introducing me to your podcast, so thank you. Tim: Well, no, thank you. It's been a great project and I'm glad this has kind of come full circle and I get a chance to sit here and interview you on it. Mark: I also have to say, in a past life I was a radio DJ. You have a great radio voice, Tim. Tim: Thank you. It's funny, people tell me that all the time, but this is just the way I talk, like normally. Well, thank you. So, let's get into it. So, tell me about Shizen Capital. Who are you investing in and why? Matt: Yeah, well, so I first met Mark in 2015 at a conference in Fukuoka. It was the B dash conference. We were introduced by one of Gengo's investors. Mark and I, hit it off and eventually just sort of flying forward a couple years, we reconnected and I was ready to sort of think about post acquisition, a new adventure. Tim: Let's back up a little bit. Long time listeners will know what Gengo is and who you are, Matt because you were on the show seven years ago. Matt: Would've been eight years ago. 2015, yeah soon after we raised our series C. Tim: Wow. That was a while ago. However, some of our newer listeners who have not absorbed the entire back catalog yet could deal with an explanation. So briefly, what was Gengo and what happened to it? Matt: We were a crowdsourced human translation platform, founded in 2009, and over the course of about 10 years we raised $26 million from both local and overseas VCs. And in 2019 we were acquired by a company called Lion Ridge. Tim: After that acquisition, because I remember you and I were talki

Today, we are going to talk about AI, but not in the way you expect. Today, I’m going to give creatives a solid three-point plan to beat AI in the marketplace. I’m going to explain how musicians, podcasters, authors and other artists can survive and even thrive amidst the unstoppable flood of AI generated slop we will all be forced to wade though for the foreseeable future, And to maybe do some good in the process. It’s taken me over a year to write the script for this episode, and like so many of my solo episodes, I originally planned on it being very different from how it turned out. But sometimes the scripts takes on a life of its own, and I have to follow it to what always ends up being a far more interesting place. Those episodes tend to be my most popular I hope you enjoy it. Introduction This is a solid three-point plan for beating AI in the marketplace. I’m going to explain how musicians, podcasters, authors and other artists can survive and even thrive amidst the unstoppable flood of AI we will be forced to wade though for the foreseeable future. Artists, don’t kid yourself, generative AI is here to stay. There is no going back. But there is a way forward. This is a personal topic for me. I used to be a professional musician. I put myself though college playing in bars and clubs. I was Japan’s first professional podcaster. I also love generative AI and am excited about the amazing creative potential it promises. I want to see all of these things thrive. AI will be fine, of course. It’s supported with practically unlimited funds and by lawmakers and industry leaders around the world. Artists, however, could use a little help. What exactly does AI create? People asking if AI can create real art are asking the wrong question. Artists who need to put food on the table need to be asking what artistic needs AI meets in our economy. With those parameters, let’s look at what exactly AI is creating, using podcasts as an example. Google NotebookLM can take any textual input (your website’s FAQs, a press release, last quarter’s sales reports, anything) and create a convincing podcast from that input. A male and a female voice will smoothly and professionally banter about the topic and tease the listener that they won’t believe what’s coming up, and they express broadcast-caliber levels of surprise and admiration over the most trivial bits of information. It’s really good. NotebookLM has very high production standards. But there is nothing really inside. After a minute or two, it’s just not that interesting to listen to — even when the input information was interesting. This is because NotebookLM is incredibly good at imitating the structure and affect of a quality podcast. This is how all LLMs generate art, music, and video. They imitate a particular structure and affect, but the quality of the content is irrelevant. Structure and affect are the logical and emotional cues that let us classify a work as a particular type of art. The structure is the logical parameters; a pop song should be about three minutes long, it should have an identifiable melody. An image should be rectangular. An email should start with a greeting and end with a signature. Those kinds of things. The affect is the emotional parameters. It refers to the emotional reaction we have to a given work. It’s the vibe. Rock and country covers of the same song will have a different affect. They will feel different. Generative AI is successful today in those areas where structure and affect are important but quality is irrelevant. Saying “quality is irrelevant” is not an insult or a backhanded way of saying that quality is poor. The key fact is that AI-generated art (whether it is of high or low quality) excels in situations where quality is irrelevant, and human-generated art (whether it is of high or low quality) excels in situations where quality is relevant. If you are an artist arguing about the quality of AI-generated art, you are having the wrong conversation. What is art to us? Since your future income depends on leveraging this, let’s take a closer look at how we humans interact with art, whether generated by human or machine. AI music startups like Suno and Udio have announced that they have created hundreds of thousands of “top-40 quality” songs that include vocals and full orchestration. It’s unquestionably impressive, but if you were to ask them “Pick the best two or three, and let’s listen to them together.” it would be an utterly bizarre request. Quality is irrelevant. There is no “best”. When Suno says they create “top-40 quality” songs they mean they can reliably produce the structure and affect of a top-40 song. All of the songs can plausibly pass for a real song. The quality of any individual song is irrelevant. The quality is not necessarily bad, it’s just not relevant. For a human counter-example, let’s say your young friend has just put together their first garage band. They play their three best songs for you and ask what yo

The Japanese government is taking a very hands-on approach to funding startups. Yuka Hata, Senior Managing Director of the Japan Investment Corporation (JIC) explains the kinds of startups and funds they invest in, and why. We also talk about the two biggest challenges new Japanese VCs face, and what it’s really like for women in VC in Japan It's a great conversation, and I think you'll enjoy it. Show Notes Why JIC runs private equity and venture capital funds. Why Japanese companies struggle with secondary offerings How Japan's low-valuation IPS hurt deep tech startups in Japan How JIC's makes investment decisions Why JIC is investing in foreign VC funds The two big challenges that new Japanese VCs struggle with How JIC is using LP investments to change Japanese VC culture The changing role of women in Japanese VC and how JIC is supporting that change Two reasons it’s important to attract foreign investors into Japan What foreigners most misunderstand about Japan's startup ecosystem A new way for Japanese founders to Go Global Links from our Guest Everything you ever wanted to know about Japan Investment Corporation (JIC) JIC's award for their work on female empowerment Connect with Yuka on LinkedIn Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and investors. I'm Tim Romero and thanks for joining me. There is a lot of debate over the role that government should play in fostering innovation. From American founders loudly demanding that the government just get the hell out of their way, while quietly bidding on government contracts and accepting millions in subsidies, to Chinese entrepreneurs double and triple checking that their business plans and public postures are well aligned with the expectations of the central government. Japan, of course, is taking her own path. Today we sit down with Yuka Hata, Senior Managing Director of the Japan Investment Corporation, or JIC. Now Yuka will explain all of the details in just a few minutes. But briefly JIC is a government-capitalized organization that invests in VC funds, private equity funds, and also creates its own venture funds in order to make direct startup investments. Furthermore, JIC's mission is not just changing the economics of Japan's startup ecosystem, but changing the culture of Japan's startup ecosystem as well. And looking around, they seem to be having a real impact. Yuka and I talk about the kinds of startups and funds that JIC invests in, the two biggest challenges that new Japanese VCs struggle with, and what it's really like for female VCs in Japan right now. But you know, Yuka tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Yuka Hata, the Senior Managing Director of Japan Investment Corp, or JIC. So, thanks for sitting down with us. Yuka: Thank you. Well, thank you so much for inviting me. Such a great opportunity. Tim: I'm delighted to finally get you on the show. We've been talking about this for a long time. Yuka: Thank you. Tim: Well, let's start by talking a bit about JIC. So JIC, you make a lot of investments, but JIC is not really a traditional VC fund. So briefly, what is JIC? What's your mission? What do you do? Yuka: So, JIC has been created as a government-backed investment fund in 2018, to strengthen global competitiveness of Japan's industry. JIC has a kind of strong mission to support the next generation industry in two ways. One, we have created JIC Capitals, which is a private equity fund to pursue industry consolidation and restructuring. That's more private equity play. And the other side is obviously more venture capital play to create the next strong industry out of our country. For that reason, we created a subsidiary called Venture Growth Investment, and they are providing mainly growth-stage risk capitals. And in addition to that, we recently decided to provide more early-stage risk capital to the life-size deep tech space. Those are the direct investment for the JIC group. Tim: So, the purpose of JIC is not to promote the startup ecosystem specifically, but to enhance competitiveness of Japanese industry and the economy as a whole. Yuka: Yes. Tim: Then let's talk a bit about the Venture Growth Investments, the direct investments into startups that JIC is making. What kind of startups are you investing in? Yuka: The VGI's strategy is to provide risk capital mainly at the growth stage. However, having said that, they are currently managing the fund 200 billion yen, which is probably equivalent to the 1.5-6 billion US dollars. And out of that pocket, it has 30 billion yen to deploy to the early stage of the startup, which are life science and deep tech. But beside that, we have also created the Opportunity Fund with a size of 40 billion yen to support listed startups and to support secondary tra

We live in a global financial system, but fintech innovation is surprisingly local. Makoto Shibata, the head of FinoLab, has been leading financial innovation Japan for over 20 years, long before the term fintech existed. We talk about the evolution of Japan's fintech landscape, and which fintech sectors are facing consolidation and which are facing growth. And we also explore Japan's rapid transition from a cash-based society to a cashless one and the startup opportunities that opens up. It's a great conversation, and I think you'll enjoy it. Show Notes The critical role of a dedication fintech community Why corporate support is still needed to succeeded in fintech in Japan The government's push to move society away from cash The likely fate of today's e-payment startups Opportunities for fintech startups in the next five years How AI is being used in Japanese banks (you won’t like it) Advice for how startups can successfully collaborate with large financial institutions What is preventing Japanese fintech startups from going global? The kinds of foreign fintech startups with the best chance for success in Japan How to know when you are at the peak of the fintech investing cycle? What foreigners most misunderstand about Japan’s fintech markets Links from our Guest Everything you ever wanted to know about FinoLab The FinoLab startup community Connect with Makoto on LinkedIn Friend him on Facebook An interview with Makoto on Xtech Ergomania article on the rise of fintech in Japan Fortune innovation Forum on fintech in Japan [Video] Japan FinTech Topics YouTube playlist [Japanese] Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. FinTech is a broad and confusing startup sector. It's a sweeping category that encompasses everything from pragmatic and meticulous applications, like the optimization and risk management of consumer loan portfolios to the most hype driven and outrageously transparent crypto scams. Of course, at Disrupting Japan, we focus on Japan. And so today we'll be sitting down with Makoto Shibata, the head of FinoLab and the FinoLab Fund. Now, FinoLab has been central to Japan's FinTech community for a long time, and today we're going to take a sober look at FinTech in Japan. What's working, what's not, and what's likely to blow up in the near future. Equally important, before running FinoLab, Makoto spent 23 years at a Japanese mega bank and was in charge of their innovation activities. So, he offers some very practical advice on how FinTech startups can partner with financial institutions in Japan. He explains why such partnerships are needed and where they can go wrong. Makoto and I dig into how Japan is rapidly becoming a cashless society, the opportunities that trend presents for FinTech startups in Japan, and the importance and challenges of Japanese FinTech startups trying to go global and oh, yes, we also talk about what is perhaps the worst possible business use of generative AI ever to be deployed. But, you know, Makoto tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Makoto Shibata of FinoLab. So, thanks for sitting down with me. Makoto: Thank you for having me. Tim: So, FinoLab is a community. It's much more than just the fund, but to start things out, tell me about the fund and its thesis. Who are you investing in and why? Makoto: We started from a business community, we realized that one of the top priority startup is to raise fund. And in their early stages, they may have difficulty, and we thought that it would be good to have our own fund to support these startups. So, basically we would focus on the early stage startup in FinTech related areas. These days FinTech has become quite wide. The territory of FinTech is expanding. Tim: And the startups you're investing in, are those all startups from the FinoLab community, or is it a broader, any FinTech startups in Japan? Makoto: Basically we try to start our conversation when startup joined FinoLab as a member, but we also have some startups in the FinTech community outside of FinoLab. Tim: And FinoLab for those who don't know. So, Mitsubishi Estate actually is running a number of these kind of vertical co-working spaces, and I think FinoLab was the very first one. Makoto: Yes, it was. There were group of people running FinTech pitch contest called Financial Innovation Business Conference. Recently we changed the name to a Fino pitch. But people running this FIBC since 2012, the idea that they need certain place for FinTech startup to form a community to promote the ecosystem. In 2014, 2015, we started to see many community coming out in different parts of the world, and especially in London, particularly level 39 in Canary Wharf. Because not just the FinTech startups, b

Disrupting Japan is 10 years old today! This is a simple thank you rather than a full episode. Thanks for listening! Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. This is a very short and very special episode. It's not an episode really, more of a personal message. You see, ten years ago today. I released the very first episode of Disrupting Japan. And I just wanted to say thank you. I really mean that. Independent podcasting is an incredibly personal medium and it depends on there being a real connection between the host, and the guests, and the listeners. Commercial talk shows spend a fortune creating the illusion of that connection. And being in the center of that in real life is an honor and it’s amazing. It’s become a cliche when the host thanks their audience and reminds them that the show would not be possible without them, but it’s different at Disrupting Japan. You really do create a big part of the show’s value. Let me explain. It’s not about download numbers or affiliate link-clicks. I don’t sell anything and my guests aren’t selling anything on Disrupting Japan, so those metrics don’t matter much to me. However, my guests often comment on the surprisingly high quality of inbound contracts they receive after appearing on the show. These connections have resulted in a lot of new hires, and a handful of investments have been made as well. That community, the engagement and overall quality of the listeners is a big part of the show’s value. In fact, over the years, four Japanese startup founders have told me that listening to our guests’ tell their stories on Disrupting Japan gave them the confidence to start their own startup, and that’s pretty awesome. So, thank you! Ten years ago I never imagined how big Disrupting Japan would become. Honestly, it kind of freaks me out sometimes. But here we are. Ten years and well over 200 episodes later, and we have over 9,000 listers in more than 150 countries around the world — including one listener from Vatican City. Now, I have no way of knowing for sure exactly who that listener is. I mean, it could be anybody. But I like to think of it as a testament to the influential nature of Disrupting Japan’s listeners. Building Disrupting Japan is an honor and a joy. I love putting the show together, and despite having a fairly demanding day job, I always make sure Disrupting Japan is released on schedule and is a quality show that woth the time you put into listening to it. The show takes up a lot of weekends and evenings. I’ve done pre-interview research while in the hospital for a minor surgery. I’ve done post production editing in so many different airport lounges, and twice I’ve made a little pillow-fort in my hotel room so I would have decent acoustics to record the intro and outtro. So, whether you are a new lister or have been a part of Disrupting Japan ever since episode 1 was released 10 years ago, thank you for taking this journey with me. Startup innovation is really starting to flourish in Japan, and we have exciting times ahead. And most of all, thanks for listening and thank you for letting people interested in Japanese startups and VCs know about the show. I'm Tim Romero and thanks for listening to Disrupting Japan.

SaaS startup valuations and growth rates have dropped sharply in most of the world, but not in Japan. SaaS startups are growing fast in Japan, and that trend is set to accelerate even more over the next five years. Today Shinji Asada of One Capital explains Japan's still-untapped SaaS potential, his unique SMB and product-focused investment thesis, and the big changes that are happening in Japan's startup ecosystem. It's a great conversation, and I think you'll enjoy it. Show Notes The untapped potential of SMB SaaS Unique requirements for product collaboration software in Japan What is will take for Japanese SaaS startups to go global How One Capital helps its investors with digital transformation Japanese CVCs play a different role than in the US, and that's a good thing Why Japan SaaS valuations will continue to climb What makes a great SaaS company How Japanese founders have changed over the past 20 years How they will change in the next five How Japanese VC will (and will not) change in the next five years What Shinji learned from doing inside sales as a VC Links from our Guest Everything you ever wanted to know about One Capital The SaaS metrics tool, Projection AI Follow Shinji on Twitter @asada23 Friend him on Facebook Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. I have always been a fan of Enterprise SaaS. In fact, all of the startups I founded have been enterprise SaaS companies, and some of those were back when SaaS was called ASP. But these days it seems that SaaS has lost a lot of its former shine and sparkle, at least in the US market. Multiples are way down for both public and private SaaS companies. We're seeing a lot of flat and even down rounds. For the first time in a very long time, American VCs just aren't that excited about SaaS startups. But things are very different in Japan. Today we sit down with Shinji Asada, co-founder and general partner of One Capital. Shinji explains how SaaS in Japan has had a very different history and why it's likely going to have a very different future than it will in the West. And he brings the numbers to back that up. We also talk about why SaaS valuations continue to climb in Japan, how Japanese VCs are changing, and why Shinji spends his spare time doing inside sales for SaaS products. But you know, Shinji tells that story much better than I can. So let's get right to the interview. Interview Tim: So, we're sitting here with Shinji Asada, the founder of One Capital. So, thanks for sitting down with us. Shinji: Appreciate it. Tim: So, Shinji, first of all, let me just congratulate you on your recently closed Fund two, which was just last month, right? Shinji: Yeah. It was a great adventure too, because Fund two is different from Fund one. Fund one is totally, totally new, where you have to talk a lot, about track record and your strategy. And Fund two, you have a little bit of an easier life because you've started your Fund one and you've deployed most of the capital. So, you have a story to tell in a concrete manner. Tim: I'm going to dig into that whole journey in a bit later. But right now, tell me a bit about One Capital. What's your thesis? Who are you investing in and why? Shinji: We are a sector focused early stage Fund, focused on enterprise software. The reason is, I think Japan has a huge problem with the adoption of technology in the workforce. And I've been working at Itochu, which is a great company in a profitable large market cap growing. But the systems that I had to use was very, very old. It's on-prem customized software. You know, even under those IT system circumstances, I think corporate Japan is doing pretty well. And people didn't actually use digital workflows pre-covid because we had this thing called the Hanko, which is stamps. That is a typical corporate Japan. Tim: Are you focused mainly on SaaS providers in Japan or is it enterprise software more generally? Shinji: 80% of our capital will go into SMB SaaS and Enterprise SaaS. But I tend to like SMB targeted SaaS a lot more because those are companies with faster decision making processes. The average revenue per user is smaller than enterprise companies, but these seed or early stage SaaS companies are just launching their new products out there. So, it's not as mature. So, the SMB market is perfect. So, I like that. Tim: That’s really interesting because all of my own startups have been enterprise software. Because normally SaaS is all about scale. You're trying to get the biggest customers with the biggest possible reach and that's almost always the enterprise. What do you see in SMB SaaS and Japan in particular? Shinji: So, if you look at the numbers of companies in Japan, 99% are SMBs. So, it is a big market. So, that's one advantage. And getting the purchase o

If you have ever wondered what it really takes to start and grow a startup as a foreigner in Japan. Well, I have a treat for you today. Earlier this year, at the Japan FinTech Festival, I had the privilege of sitting down with four fantastic foreign FinTech founders and talking about what you need to succeed in Japan. There are some great insights here from Jeff Wentworth of Curvegrid, Paul Chapman of Moneytree, Sam Pemberton-Ahmed of SmartPay, and Samantha Ghiotti of Habitto. It's a great conversation, and I think you'll enjoy it. Transcript I think in every startup ecosystem, foreigners play an outsized role in promoting that ecosystem, whether it's in San Francisco, whether it's London. And the reasons for that might be a desire, a people who are willing to uproot themselves and move halfway across the world, maybe are just bigger risk takers. Maybe it's new perspective. But today, we're gonna dig into what it takes to grow a startup, a Fintech startup in particular as a foreigner here in Japan. And to start out, we're gonna do really brief, really brief introductions. So I'm Tim Romero. I'm a partner at Jira Ventures. We invest in green tech energy, sustainability, next generation energy. Before that, I founded 4 startups here in Japan. I ran Google for startups Japan for a number of years. I helped Tapco spin out their CVC, and I run a podcast called Disrupting Japan, which is interviews with Japanese founders about what it's like to be a founder in a culture that prizes conformity. Samantha? Hi, everyone. My name is Sam, and I'm the cofounder of Habito. Habits is Japan's first connected financial experience helping people save, invest, and protect what they love the most. As my surname suggests, I'm Italian and I'm a mother of 2. And, I've been living and working across 4 different continents, London, New York, Dubai, Singapore, and now Tokyo. I spent about 20 years at the intersection of tech and finance, about 10 years as an operator, both in large financial institutions. And I ran the Singlife franchise in Singapore prior to its exit in 2021. And I spent 10 years as an investor sitting on the other side, predominantly in venture and also private equity, with a company called Anthemis Group, which is pioneer fintech investors in Europe and North America. And, that's where I met a lot of people there today is in this room. So it's great to see you all again. Excellent. Sam? Hi. My name's Sam. I'm from SmartPay. SmartPay is an embedded finance company. What does that mean? We provide installment loans to consumers at the point of purchase to help merchants, to grow their revenue. And then as of today as well, we just announced insurance as well. So we've partnered with Chubb, and we're providing product insurance and travel insurance with Chubb, at the point of purchase as well. We've signed over 20 banks and 201 credit unions. What does that mean? It means that you can pay directly from your bank account digitally. So we've connected with the 20 banks and 201 Credit Unions through APIs. So through our app, you can access your bank account. Me, personally, I've been working in Japan since 2010. Very lucky I was with Starbucks, where we rolled out in app payment, and loyalty card and obviously grew Japan to to be the 2nd largest market at Starbucks, moved to Mastercard, worked with Japan, as well with the banks, and then I was at Facebook, and WhatsApp, and Instagram in Japan and learned a lot from Zuck about success in Japan and decided to to go on my own. Good morning, everyone. My name is Paul Chapman. I'm the, the founder and and CEO at Moneytree. We're a financial data platform, based in Tokyo. We work with some of the largest banks such as SMBC, one of the sponsors, Mitsubishi OFJ, Japan Post Bank. We have some of the fastest growing, up and coming start ups in Japan using our data platform to get access to over 2,500 data sources. We we've been at this for a while, so I hope I can share some, longitudinal views on this not as long as Tim. But thanks for being here today, everyone. Hi, everyone. My name is Jeff Wentworth. I'm the cofounder of Curve Grid. We're a blockchain infrastructure company based here in Japan. We've been around for 7 years. We've been profitable for the last 3. We make it fast, easy, and cost effective for companies of all sizes, both Japanese and international, to build on blockchain versus doing so from scratch. I've lived in Japan for 18 years now, previously at Goldman Sachs and EMC, and, looking forward to sharing, thoughts with you today. Thank you. Fantastic. So there's a lot of talk and advice online about what it takes to grow a startup. Some of it's more meaningful and useful than others, but I think one of the really unique opportunities we have here is that we've all been through this. So w

Japan has far fewer unicorns than one expects - or than venture capitalists desire. That fact, however, hides a fascinating story. Today James Riney, founding partner of Coral Capital explains the danger of unicorn counting. We dive deep into which startup sectors Japan is likely to lead in globally in the coming decade, how to identify unique startup value in Japan. We also talk about how Japan has become more like Silicon Valley in the past ten years and why they are about to become very different. It's a great conversation, and I think you'll enjoy it. Show Notes Coral Capital’s portfolio strategy How to find Japanese startups that can make a global impact Three categories of Japanese startups with unique opportunities for growth Sectors where Japan has a global advantage in startups Why “niche” startups in Japan can become hugely profitable What’s in Store for Carpal Capital Fund 4 Proof Japanese investors are long-term patent long-term investors The importance of VC portfolio services is growing in Japan How to get a job at a startup Starting a VC fund as a foreigner in Japan Japan’s “Just who does he think he is?! “ problem The error in the government's plan to attract foreign investors Why foreign VC struggle in Japan This biggest misconceptions foreign VCs have about the Japanese market Japan’s hidden unicorns Links from our Guest Everything you ever wanted to know about Coral Capital Get in touch as a startup Get in touch as normal person (lol) Coral Capital on YouTube The Coral Capital podcast Follow James on Twitter @james_riney Connect with him on LinkedIn Japan's Hidden Unicorns James' Article on Japan's 41 Hidden Unicorns My panel discussion on the same topic : Live from Stanford: Where are Japan’s Unicorns? Coral Capital Fund IV announcement Get a job at Coral Capital Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative startups and VCs. I'm Tim Romero, and thanks for joining me. Venture capital in Japan is changing, but not in the way that most people think it is. Today, we sit down and talk with longtime friend of the show and founding partner of Coral Capital, James Riney. Now, James first came on the show about eight years ago, back when he was at 500 startups and before he even started Coral Capital. Over those eight years, James and Coral has probably done more than anyone to bring Silicon Valley style VC investment and VC founder support to Japan. And we're going to talk about some of those successes and failures. James also shares exactly what he and the team at Coral Capital are looking for in the startups they invest in and how they identify unique startup value in Japan. We also dive into the recent push to attract more foreign VC investment into Japan, what foreigners misunderstand about investing in Japanese startups, the challenges of establishing a VC fund here in Japan, and what Japanese and Silicon Valley VCs still need to learn from each other. But you know, James tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with longtime friend of the show. James Rainey, who's CEO, founder of Coral Capital. So, thanks for sitting down with us again. James: Thank you. I guess it's my third time. Tim: Third time in almost 10 years. James: It's crazy. Time flies. Tim: It does. Man, so much has changed. It's just incredible. But we will go down memory lane some other time. And today let's talk Coral. So, tell me about your fund. Who are you investing in and why? James: Yeah, so we are basically looking for what we call Power Law companies in Japan. So, as you know, venture capital is very much driven by Power Law, which means that there's only a handful of companies in the industry or at a firm level that are really going to drive most of the returns. And so we're just laser focused on finding those companies in Japan. The way that we like to frame it these days is we're looking for the next Toyotas or the Sonys in Japan. And we've been doing this since 2016. And one of our big early investments was Smart HR. A lot of people might know Smart HR if you're living in Japan, but for those that are not in Japan, basically Smart HR is an all in one HR SaaS solution for the Japan market. So, in other markets, you might know Rippling, for example, Smart HR was I believe around before rippling even existed, we bet on that company quite early. And then we also went really, really heavy into that company. So, at this point we've invested about 20 million and we're the largest outage shareholder in that company. Tim: Well, actually, let me ask you about that. Because looking at the portfolio you were mentioning, you're looking for the next Sonys, the next Toyotas, but a lot of your portfolio has been kind of Power Law in Japan. I think HR, Smart HR is a great example of that. James: We can

Japan thinks about robotics and AI differently that the West. In addition to their functional, productive role, a lot of thought is also given to our personal interactions, their social role, and the relationships we build with them. Today we sit down with Shunsuke Aoki, founder of Yukai Engineering and one of the most innovative and creative thinkers on the emotional connection between humans and machines. We talk about the future of robot companionship, how AI will change the definition of "culture", and why the future of Japanese robotics will have a lot more participation by foreigners. It's a great conversation, and I think you'll enjoy it. Show Notes The importance of emotional connection with robots Why children will listen to robots more then parents The importance and future of robot companionship Japanese vs western robot attitudes in culture and fiction How GenZ is is accepting AI boyfriends and girlfriends What a healthy emotional connection with an AI or robot looks like How to keep AI from influencing us into developing bad habits and Why do we keep building human like robots Why it’s easier to form an emotional connection to Qooboo than Abbot How to (maybe) make money on emotional robots Why the Japanese approach to robotics needs more foreigners in Japan now Links from our Guest Everything you ever wanted to know about Yukai Engineering Follow Shunsuke on Twitter @aopico Friend him on Facebook Connect on LinkedIn Yukai's Products Bocco Emo Qoobo Nekkomimi Fufury Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative startups and VCs. I'm Tim Romero, and thanks for joining me. Today, we're going to talk about robots because I mean, hey, who doesn't love robots? Now, in past episodes, we've talked a lot about how Japan's relationship with robots and automation is fundamentally different from what it is in the West. It's not really about technology. I mean, technology is universal. It's more about the personal and cultural connection to machines in general. Well, today I have a real treat for you. We sit down and talk with Shunsuke Aoki, the founder of Yukai Engineering. Now Shunsuke may not be that well known outside Japan, but he's one of the most innovative and creative thinkers on the topic of how humans and machines can connect on an emotional and a subconscious level. Now, to be fair, an audio podcast can't really do justice to Yukai engineering's creations, but we're going to do our best. You need to see the videos or really you need to interact with Shunsuke's creations in person to fully understand the emotional impact. Shunsuke and I talk about the future of robot and AI companionship, how AI will change the way we think about culture, and why the future of Japanese robotics will involve a lot more participation from foreigners. But, you know, Shunsuke tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Shunsuke Aoki, the founder of Yukai Engineering who's creating lifestyle robots, and thanks for sitting down with us again. It's been a while. Shunsuke: Thank you. It's been a while. Tim: Yukai over the last decade and a half has been making so many cool, interesting things that just to name a few, your first big hit was the Nekomimi wearable cattier that respond to brainwaves. You have the Qoobo sort of companion pillow which has the cat tail on it. The Bocco family robot that seems to be getting a lot of traction and it's hard to describe these on an audio podcast. But we'll put videos and pictures on the site, but it's hard to understand this kind of emotional impact unless you can touch and interact with these robots. With so much robotics research going on, you've been very focused on this sort of emotional connection. Tell me about that. Why is that important? Why do you focus on that? Shunsuke: At the time we started a business 2011, smartphone dominated the cellular phone market right after the launch of iPhone. Japan people are skeptical and they say, a Honda are already smart and we don't need touch screens. But three, four years later, most people accept it. As a result, I see a lot of wire connectivity, like Wi-Fi modules or Bluetooth. They're becoming cheaper and cheaper, which makes us easy to build our own robots. I saw a possibility of personal robots that can be used as an interface not for manipulation. Tim: Well, I understand that from sort of a technical point of view. I mean, yeah, about that time a lot of things came together to enable, like this new wave of innovation in robotics. But while most robotics startups are focused on like factory automation or increased efficiencies and things like that, you've taken a different path, like Bocco, for example, which has been a pretty successful product for you here in Japan. I

What keeps Japanese startups stuck in Japan? It's not a lack of opportunity or ambition. It's not a lack of knowledge or talent. In fact, one of Japan's most experienced venture capitalists thinks that VCs themselves that are the problem. Today we sit down with Ken Yasunaga, founder and Managing Partner of Global Hands On VC, a fund focused on finding and supporting the Japanese startups with the highest potential to succeed in the global market. Before founding GHOVC, Ken was managing director at INCJ (Japan's public/private $21B venture fund) as well holding multiple leadership positions in the Japan Venture Capital Association. We talk about the unique opportunities for investment in Japan, the trap of going public here, how some VCs are holding startups back, and why this might be a turning point for Japan's new global startups. It's a great conversation, and I think you'll enjoy it. Show Notes The two most pressing needs in Japan's startup ecosystem What's driving the increasing quality of Japanese founders Why we are not seeing Japanese unicorns What's preventing Japanese startups from going global The trap of going pubic in Japan Why Japanese startups struggle to go global The importance of mentors and hands-on support The important role of foreign VCs in Japan The right role government needs to play in supporting innovation in Japan Are Japanese founders becoming more conformist? Links from our Guest Everything you ever wanted to know about GHOVC Check out GHOVC on YouTube Follow Ken on Twitter @ken_yasunaga Friend him on Facebook Connect on LinkedIn Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most innovative startups and VCs. I'm Tim Romero, and thanks for joining me. Talking about how Japanese startups need to go global is like talking about needing to go to the gym to lose those 10 pounds. I mean, everyone agrees it’s a great idea, a necessary one in fact, everyone is incredibly supportive. There are classes, networking opportunities, a wide and encouraging network. We all agree that it needs to be done, but somehow very few actually get off their ass and make it happen. Well, today we sit down with Ken Yasunaga, who is going to explain what he and his team are doing to fix that. The going global part, I mean, getting motivated to go to the gym is a discussion we'll save for a later time. Ken is the founder and the managing partner at Global Hands-on VC a fund. He and his partners put together to focus on finding the Japanese startups with the strongest global potential, and then providing them with the resources and guidance they need to actually do so successfully. Before starting his most recent fund, Ken managed one of the largest Japan government VC funds and has advised both METI and the Cabinet Office on startup policy. So, we also dive deep into the role that government should play in supporting the startup ecosystem here. The IPO trap that many Japanese startups fall into, the unique opportunity for foreign VCs in Japan. And of course just what it's going to take to get Japanese startups to succeed in global markets. But, you know, Ken tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Ken Yasunaga, the founder and managing partner of Global Hands-on VC. So, thanks for sitting down with us. Ken: Well, thank you for having me. Tim: I've really been looking forward to this conversation because we've known each other for quite some time now through several iterations of our career path. So, let's talk about your thesis at Global Hands-on VC because I think you're addressing two really important needs in Japan's startup ecosystem. Ken: Yeah. So, let me first tell you what the Global Hands-on VC. We call it the GHOVC. This is a VC fund that invest to the Japanese technology startup. And that provides some hands-on support and including help them going global and established by two Japanese and three Americans. We are currently managing our first one. It's a very exciting time. We see a lot of great startup in Japan and wanted to go global. So, I mean, the basic thesis is, Japan's startup market is growing fairly rapidly, especially in the past 10 years. Currently, the money supply has been 10X and also what the biggest difference we see is the type of the entrepreneurs like ex-Google guy or ex-McKinsey guy. They started to get into this entrepreneur field and they play the role as a founder or sort of management. This market is good, but the only challenge is we don't see any of the unicorn. I mean, there's some unicorns but we don't see any of the global startup coming from Japan. Tim: Let's break that down. So, let's talk about the importance of going global and fundamentally, why do you think we're not seeing these unicorns from Japan? Ken: I think there&

There is important news for Disrupting Japan this week. It's a very short episode because I just want to let you know what's coming, and to thank you for all your support over the years. Leave a comment Transcript Welcome to Disrupting Japan Straight talk from Japan’s most innovative startups and VCs. I’m Tim Romero, and thanks for listening. Big changes are coming to Disrupting Japan. Our 10th anniversary is coming up this September, and you know, I thought about making this change then, but no. No, there is too much going on right now now to wait for four more months. For the past ten years Disruption Japan has brought you the stories of Japan’s most successful entrepreneurs, and I am going to continue to do that. But starting today, we are going to be hearing from Japan’s leading venture capitalists as well. There are a few reasons for the change. Part of it is that the Japanese venture landscape is changing fast, and in some very different snd important ways than what we see in the US. Understanding innovation and startups in Japan requires understanding how it all gets financed and understanding the changing role that venture capital is playing here. The other reason for the change coming now is that these days as a Partner at JERA Ventures, these are the waters in which I swim. And there are some incredibly interesting trends and changes going on in the ecosystem that I will be sharing with you. Naturally, we’ll also talk about the kinds of startups VCs are investing in now and where they see the market heading in the future. And of course, Disrupting Japan will still be talking with founders — a lot of them! After all, that’s where the change and the innovation really comes from. The founders are the are men and women who are actually in the arena, fighting the good fight, and changing the world. So I’ll see you right back here in just a couple of weeks. And most of all thanks for listening, and thank you for letting people interested in Japanese startups and investors know about the show. I’m Tim Romero, and thanks for listening to Disrupting Japan.

Some industries need to be dragged kicking and screaming to innovation. When margins are tight and profits are small, CEOs often don't want to spend a dime on the promise of increased efficiencies or long-term savings, and so external leverage is needed. Today we talk with Shinya Shimizu, founder and CEO of Elephantech, who explains how he found that leverage in his mission to make the global technology supply chain more environmentally friendly. We explore how Elephantech and other startups are helping the world meet net-zero targets, strategies for scaling manufacturing startups, and how you can make money while doing good in the world. It's a great conversation, and I think you'll enjoy it. Show Notes The surprising impact of circuit boards on global CO2 emissions Growing from a kickstarter camping into a multi-million dollar startup How to raise debt financing rather than equity financing How Elephantech is selling eco-friendly solutions in a low-margin commodity industry How they built their first factory, and Shinya never wants to build another one How to scale a manufacturing startup Advice on successfully selling to and collaborating with Japanese enterprise How to take a deep tech startup global without massive amounts of capital Advice for sustainability startups on how to survive and thrive in cost-conscious industries When government regulation is good for startups and when it's damaging The danger of the wrong kinds of founder role models in Japan. Links from the Founder Everything you ever wanted to know about Elephantech Follow Shinya on Twitter @shinyashimizu_e Connect with Shinya on LinkedIn Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Circuit boards are one of those things that are everywhere, but that we really don't think about very much. Personally my only direct experience with circuit boards was years ago and involved a fair amount of cursing and a lot of solder burns. But printed circuit boards or PCBs, or a $90 billion global industry that is highly standardized, tightly controlled, and surprisingly damaging to the environment. Well, Shinya Shimizu and the team at Elephantech are changing that, they've not only developed the technology to re-engineer PCB manufacturer to be more environmentally friendly and less expensive, but they've also built their first factory and are now selling to some of the world's largest manufacturers. Elephantech is a great example of how startups can succeed while making a positive contribution in this world. And Shinya also gives some great practical advice about how to sell to large enterprises as a new startup. How to raise money for capital intensive growth, and how to introduce new innovation into a low margin cutthroat industry. It's really quite an amazing story of their journey from a small Kickstarter project 10 years ago to make a pen that lets you draw working electrical circuits to selling PCB technology to some of the world's largest manufacturers today, to just maybe fundamentally changing the way circuit boards get made tomorrow. But, you know, Shinya tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Shinya Shimizu, the CEO and founder of Elephantech. The first company in the world to mass produce printed circuit boards using an inkjet printing, echo friendly, sustainable manufacturing process. Shinya: Yeah. Sure. Tim: That's longer to say than I thought. But thanks for sitting down with us. Shinya: You're welcome. So, I'm really happy to be here. Tim: Well, I try to explain what you do in that big mouthful of an introduction, but I think you can probably explain it better than me. So, what does Elephantech do? Shinya: So, Elephantech is going to completely change the way of manufacturing electronic circuits, completely changed with drastically, environmentally better, of course, and cost effective way. And our goal here is like probably in 10 years, or at least 15 years from now, the most of the circuit boards in the world, I mean, including iPhone and laptop, any kind of electronic circuits are made by our technology. Tim: Well, and I think kind of the core of your innovation is most circuit boards today are produced using a subtractive process… Shinya: Yeah. Subtractive method. Tim: And you use an additive method. Shinya: Right. I said completely different way of manufacturing. Electronic circuit means existing way uses subtractive method and ours additive, purely additive manufacturing. That's the biggest difference. So, the conventional way is subtractive, which means, so, circuit boards are copper wires are placed on plastic boards, that circuit boards. And to make the circuit boards existing way, like laminate the copper foil to the plastic board and then remove unnecessary part f

Japanese HR departments are in a bit of a panic right now. The increasing job mobility that startups have unleashed is forcing them to rethink their entire mission. Today we sit down and Takako Ogawa, co-founder and CEO of Panalyt, a startup at the center of this transformation, and we talk about the changing career paths in Japan, when startups need to change CEOs, and the dangers of going global that people don't seem to talk about. It's a great conversation, and I think you'll enjoy it. Show Notes Why it's so hard for HR to answer simple questions Google’s approach to people analytics and why that's important in Japan The dangers involved in the freemium model Why a Singapore-based startup started focusing on Japan Why it's better to build a startup today in Japan rather than Singapore How to change a startup CEO The importance and danger of transparency in a startup The problem most enterprise SaaS dashboard startups never overcome The right way for a startup to go global HRs new mission in Japan and its struggles to fufill it Why your next head of HR might come from marketing How Japan punishes failure Takako's near "career-ending" mistake in corporate HR that put her on the path to entrepreneurship Links from the Founder Everything you ever wanted to know Panalyt Friend Takako on Facebook Panalyt's column in HRPro about modern HR in Japan [Japanese] Panalyt's book on modern people analytics [Japanese] Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Japanese HR departments are in crisis right now. Oh, life was simple back in the good old days when the big firms all recruited straight out of university and employees stayed with the company until they retired. But things are changing in Japan. People are starting to switch jobs. Companies are hiring mid-career and startups? Well, startups are a source of employee mobility, that is forcing enterprise HR to completely rethink its entire mission. Today we sit down and talk with someone at the center of this transformation, Takako Ogawa, co-founder and CEO of Panalyt, a startup bringing modern people analytics to Japanese HR departments. But that was not always the case. Takako was not always the CEO and Panalyt, was not always a Japanese startup. So, Takako and I talk about that journey. We'll dive into how you know when a startup needs a new CEO, how to decide on your first overseas market including a few big mistakes that you should be sure to avoid. And the very important difference between having a global mindset from day one and actually being global from day one. But, you know, Takako tells that story much better than I can. So, let's get right to the interview. Interview Tim: So I'm sitting here with Takako Ogawa, the co-founder and CEO of Panalyt, who's bringing modern people analytics to Japanese enterprise. So, thanks for sitting down with us. Takako: Yeah, thank you. Tim: It's really great to have you on the show. But just for a background, what is people analytics? Takako: So, in a nutshell, how I see people analytics is taking a scientific or data approach to HR, kind of in the same way that when you build a new product, you do AB testing, or when you're building financial models, you test out a lot of things in numbers. And the super exciting thing is in the people space, now we can do this as well. Modern enterprises who uses a payroll system, a time and attendance system, HRIS, they have enough data to make data-driven approaches to people. Tim: So, data-driven is good. We all like data, but what kind of decisions are these companies making? What are they improving? Takako: I can definitely share some of the experiences at Google because back when I was there, we used data in everything. Like everything. I was astonished by how Google approached HR and that's what got me excited in people analytics in the first place. But some of the decisions that Google made through data are things like recruiting. Google figured that after your fourth interview, you're not getting as much returns, but you're wasting interviewers and candidates’ time. So, we decided that there's a rule of four, only four interviews, and you've got to make a decision then. Tim: So, what data tells you that? Is it that after a candidate is passed four interviews, 99% of them will pass the next three? Or what is the data? Takako: I guess it was more related to after you joined the company and the performance then. But that's one example. There's plenty others if you, if you want some of the other nuggets. Tim: In my case, and I think for most people who are not directly involved with these startups, we see it from some of the outside. So, everyone is promising data-driven better decisions, and it's kind of vague. So, better hiring decisions sounds great

Fusion energy promises almost unlimited, inexpensive, clean energy. That's a pretty big promise. Today we sit down with Satoshi Konishi, co-founder and CEO of Kyoto Fusioneering, and we talk about what it is really going to take to develop commercially viable fusion power and the role that startups have to play in that process. We talk about the emerging public-private research partnerships, who is pulling ahead in the fusion race, and we dig into the long history and near future of fusion energy It's a great conversation, and I think you'll enjoy it. Show Notes Why fusion energy is much older than you think Why fusion energy dropped out of the news and why it’s back How to raise venture capital for moonshot startups The three core components to a fusion power that form Kyoto Fusioneering's business model A strategy for standardizing when technology moves quickly How recent fusion energy headlines have been misleading Why we have a fusion energy startup cluster in Japan The Japanese public attitude towards fusion How the fusion industry will develop over the next five to ten years The biggest misconception about fusion in Japan One way to solve Japan’s deep tech scaling problem Links from the Founder Everything you ever wanted to know Kyoto Fusioneering Connect with them on LinkedIn Check out some videos of the experimental fusion equipment Satoshi's ResearchGate page Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Today we're going to talk about fusion energy. Now, for the past several decades, fusion has been touted as the best possible solution to the world's energy needs. It's a promise of clean, safe, inexpensive, and virtually limitless energy. So, what's not to love? Of course, making that dream a reality is not exactly a simple matter. Today, we sit down with Satoshi Konishi, founder and CEO of Kyoto Fusioneering, and we talk about the state of fusion energy today, the problems that still need to be solved and the role that startups have to play in making fusion energy a commercial reality. And if during our interview, it sounds like I'm sometimes kind of bubbling over in geeky excitement, well, it's because I am. Fusion energy is something that's fascinated me since I was in high school. It's just such an interesting and important set of technologies, and it's some genuinely cool physics as well. Anyway, Satoshi and I dig into both the history of fusion power and the current challenges being faced by both universities and startups alike in bringing it to commercialization. Why the most viral headlines about fusion energy tend to be really misleading, what’s needed for more effective public private partnerships and fusion, and of course, we also dive into how Satoshi sees fusion energy developing over the next 10 years and the real trigger that will determine when and if we will see a world powered by fusion. But, you know, Satoshi tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I am sitting here with Satoshi Konishi of Kyoto Fusioneering, who's working with researchers and startups around the world to make fusion energy a reality. So, thanks so much for sitting down with us. Satoshi: I'm very happy to just talk with you. Thank you very much. Tim: Well, it's my pleasure. And before we get deep into the fusion technology, my understanding is that Kyoto Fusion hearing's focus is on the materials and the precision engineering that are needed for fusion research. Satoshi: Yeah, that is partially true, but what we intend to do ultimately is that to make the anti-fusion plant to make fusion energy. But what makes fusion energy well is not resource, but small amount hydrogen, but big machines very precisely made. So, when need special materials, we a special fabrication technology. We have a very precise assembling, and we also have to be very careful to make the plan to be safe. So, everything just needs very careful, very dedicated, sometimes exotic technologies that everything needed for fusion energy is our business. Tim: Well, that's what I find so fascinating. So, much of fusion research is really, everyone is building their own components. Everyone is on the cutting edge of research. But Kyoto Fusioneering is not only doing the research and developing this, but you're actually selling these components to other researchers, right? Satoshi: Yes, because our company is still small, we still have about a little over a hundred people that is not a huge, huge company. So, that we can start with the sales of the, say, a small piece of the material small device to facilitate the fusion experiment. And at the other end of our business, we provide a consultation, how we can make a fusion plant to be safe, how we can evaluate the value of the fusion energy e

Most sustainability startups struggle to find sustainable business models Towing, however, has found their solution, and their customers are seeing 20% to 70% increases crop yields. Today we sit down with Towing co-founder Teppei Okamura and he explains why even such a drastic yield improvement required an innovative production and distribution model to achieve scale. We also talk about the advantages (and the challenges) of working with university research teams, how environment policy and carbon credits affect innovation in sustainable agriculture, and Towing's joint research project with JAXA, Japan's space agency, on developing farming in space. It's a great conversation, and I think you'll enjoy it. Show Notes How Towing is revitalizing depleted agricultural soil Achieving and verifying 20 to 70 % yield improvements The pros and cons of research collaboration with Japanese universities The high-tech business model behind dirt How to develop the economic incentives needed to make sustainable agriculture profitable Towing's distributed business model that reduces storage and distribution costs Farming in space and the most important part of getting it to work Why Japan is a good market for Agtech startups How carbon offset pricing influences sustainable agriculture The advantages of starting a startup when the economy is good vs when times are bad. Links from the Founder Everything you ever wanted to know about Towing Follow Towing on Twitter @TOWING_0227 Friend Teppei on Facebook Government's take on space farming [pdf] Interesting information in Japanese Founder interview at Nagoya University Towing's recent TV appearance Agricultural carbon credits Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Cheaper Than Dirt. Well, anyone who works in modern agriculture will tell you that's not necessarily very cheap these days. Maintaining soil quality is hard and soil revitalization is expensive. Well, today we sit down and talk with Teppei Okamura, co-founder of Towing, a startup that has developed a sustainable and affordable soil additive that is resulting in a 20 to 70% increase in crop yield and is now being sold to farmers throughout Japan. And Towing addresses the common scalability challenge that these kinds of agricultural tech startups inevitably face by using an innovative production and distribution model that should allow them to achieve meaningful and perhaps even global scale. We talk about the challenges of launching a university spin out using licensed IP, why so many genuinely innovative agTech startups never managed to reach sustainable commercial scale, and about Towing's ongoing collaboration with Japan's space agency to develop the technologies and protocols to make agriculture and space a reality. But, you know, Teppei tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Teppei Okamura of Towing, who's using microorganisms and bio charcoal to revitalize agricultural soil. And thanks for sitting down with us today. Teppei: Thank you. Thank you for inviting me. Tim: I gave just a very, very high level explanation of what Towing does, and I'm sure you can explain it much better than I can. Teppei: What we produce is artificial soil. Basically we make soil from bio-char, which is made from any like organic materials and like waste from rice industry or like chicken industry or any waste. The organic waste can be used and we grow our basic microbes in the bio-char. And we make that into very good soil or good soil additives, especially good for organic farming. Tim: And from what I understand, while it can usually take up to five years to revitalize agricultural soil Towing’s process can do it in in one month. Teppei: Yes. Usually like making soil farm takes very long time and it's very complicated organism. It's like a black box. So, it's a little hard to know what condition the soil is now. It takes long time, but still like many farmers fail to make a good soil. But with our soil additives, when farmers put our soil additives in their soil, like it changes their physical structure of soil. And also it gives good nutrient, also it gives good microbes with the combination of those and it can make the soil into very good condition within very short time. Tim: From what I understand, your customers reporting yield improvements anywhere from 20% to 70%? Teppei: Yeah, it varies. Like it really depends on the soils they use and crops and also fertilizer they use. And also when the soil is already very good condition, it's a little hard to make it better. Tim: So, the 20 to 70% really depends on the more on the condition of the original soil. Teppei: Yes, yes. In the reality, not so many fields are in best condition with our soil conditioner.

Everyone agrees that the Japanese education system needs to be modernized, but EdTech startups still face an uphill battle in Japan. Of course, academia and governments are not known for being particularly innovative or forward-thinking, and that's why Kohei Kuboyama left a fast-track career at Japan's Ministry of Finance to launch an EdTech startup. Kohei lays out his blueprint for getting new technology and new products adopted in Japan's schools, explains the challenges of leaving government service to start a startup, and talks about a few optimistic long-term trends he sees in Japan's eduction system. It's a great conversation, and I think you'll enjoy it. Show Notes Why it’s so hard to leave the government to start a startup The three waves of "founder acceptance" in Japan Why EdTech startups sell to cram schools instead of regular schools The key to turning teachers into product advocates The biggest challenge in selling to high-schools in Japan. How to create life-long learners in Japan The appropriate role of the Japanese government in supporting startups The biggest risk with government funded startups Getting over the fear of failure in Japan Links from the Founder Everything you wanted to know about okke Friend Kohei on Facebook Connect with him on LinkedIn Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Edtech Startups in Japan need to overcome some significant barriers in order to succeed. Oh, it's not that people really want those barriers there. There's a huge desire for change in innovation. In fact, there is an almost universal agreement that the way Japanese children are taught needs to be modernized and reformed. The hard part, however, is getting people to actually agree on what concrete changes need to be made. Well, today we sit down with Kohei Kuboyama, the founder of okke. And Kohei lays out his strategy for getting EdTech startup products approved by and used in Japanese schools. He also tells the story of how okke evolved from a simple YouTube curation site into an integrated testing and tutoring platform. We also talk about Kohei’s surprising decision to leave his fast track career at the Ministry of Finance to start a startup, the key steps to selling to Japanese high schools and cram schools. And we dive deep into the Japanese philosophy of education and instruction, how it differs from that in the West, and exactly how Japanese high schools and even cram schools are starting to change. But, you know, Kohei tells that story much better than I can. So, let's get right to the interview. Interview Tim: We're sitting here with Kohei Kuboyama, the founder of okke and maker of Dr. okke. Who's helping high school students learn. So, thanks for sitting down with us. Kohei: Thanks for having me. Tim: I talked really briefly about what okke does but I'm sure you can explain it much better than I can. Kohei: Yeah. So, our mission is to make a world where every person learns actively and every person can make their lives fulfilled. We are providing two products. One is for high school students and one is for schools. One product is called okke, this is actually an app for high school students and they can use our app for free. So, the basic concept of okke, is to let high school students learn wherever they want to, whenever they want to, and wherever they live. The basic concept is the search engine. So, there are a lot of useful and helpful learning information and contents on Google and YouTube, for example. But there are many kinds of information there. Game and contents of music and so on. We are making the search engine under the platform focusing on learning. Tim: So, how does it work? So, I think like at first you originally started just curating videos. And recommending educational videos, but okke’s developed into a much deeper platform than that. Kohei: As you mentioned, the main contents are the videos, especially on YouTube. So, we are curating many lecture videos on YouTube, and every high school student can search, for example, like if they cannot understand the concept of some fields of math, they can search that field’s name. So, they can search by levels and the fields and the units they want to learn. Tim: And you also have like quizzes and tests built into the app as well, right? Kohei: We are providing quizzes for schools, but maybe in future, we are incorporating that in the app. Tim: So, who are your customers really? Are they cram schools? Are they public schools? Are they parents? Who pays for okke? Kohei: Yeah, actually okke is free for high school students, and we are not monetizing that. But second product we are providing is called Dr. okke. This is to be service and for cram schools and schools. So, the basic concept of Dr. okke is to let teachers provide tests with their students. Tim: So,

The medical industry is one of the most challenging areas for startups to succeed in. "Move fast and break things" just doesn't work in medicine. So you might be surprised to learn that right now there are quite a few innovative medical startups coming out of Japan. Today we talk with Yuichi Tamura, founder of Cardio Intelligence, who has developed Smart Robin, an AI platform that reads EKGs, has been certified as a diagnostic device, and is being used in clinics and hospitals all over Japan. We talk about the challenges of bringing medical AI to market, their plans for global expansion, and the most important thing that venture capital can offer medTech startups. It's a great conversation, and I think you'll enjoy it. Show Notes The importance and challenge of the current EKG-reading workflow Why is is so hard to bring a new medical innovations to market Yuichi's transition from medicine to business. A go-to-market strategy for medical startups How Cardio Intelligence acquired enough EKG training data Why automatic EKG diagnostic innovation stopped in the 1970s The importance of explainable AI for medical devices and diagnostics The role startups need to play in medical innovation in Japan What venture capital firms can really contribute to medTech startups (besides the capital) Links from the Founder Everything you wanted to know about Cardio Intelligence Follow them on Twitter @cardio_int Follow Yuichi on Twitter @TamCardio Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Genuinely new medical technology is one of the most difficult things for a startup to bring to market. Regulations are complex and capital needs are high, and yet Japan has a surprisingly large cluster of innovative medical startups who have new technology both approved for and actually in use in clinical practice. There are a number of reasons for this, and today we sit down with Yuichi Tamura, MD and founder of Cardio Intelligence, a startup using AI to read EKGs and detect atrial fibrillation. It's a technology that not only makes work faster, but it opens up a whole new range of important inexpensive diagnostic tests that were simply impractical before. It's AI technology that is doing genuine good. Yuichi and I dive deeply into that, and we also talk about how AI is going to change the face of telemedicine and rural hospitals. Why EKG innovation stopped in the seventies and exactly when technical founders need to step out of the CEO role. But, you know, Yuichi tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Yuichi Tamura, the founder and CEO of Cardio Intelligence and maker of Smart Robin, who's using AI to detect atrial fibrillations from EKGs. Thanks for sitting down with me today. Yuichi: Sure, my pleasure. Tim: Well, I gave a really brief introduction to what Cardio Intelligence does, and I'm sure you can explain it much better than I can. So, what do you guys do? Yuichi: So, Cardio Intelligence provides the AI medical software, which enables physicians and the technicians to lead the long-term electrocardiogram more easily. Tim: And you're focused on detecting atrial fibrillation. So, what exactly is atrial fibrillation and why is it bad? Yuichi: Atrial fibrillation is a very, very big problem for cardiac health. It brings not only heart failure, but also brain stroke because an atrial fibrillation make a paralyzing the atrium, the upper chamber in the heart, which brings some very, very small thrombin. And finally, it drives into the brain arteries which brings a brain stroke. So, in such a case, the patient suffer from very severe symptom, half of the body paralyzing and sometimes make sudden death. Tim: And from what I understand it, it's very hard to detect the risk of atrial fibrillation when someone's not having a seizure or not having an incident. Yuichi: Yeah. And some patient feel palpation with a very regular or very high beat with a heartbeat, but half of the patient does not feel anything. Tim: And so Smart Robin can read EKG output, just normal EKG output where they're not having a seizure and not feeling palpitations and predict when atrial fibrillation is likely. Yuichi: Yeah. Very important thing is, some half of the patients suffer from atrial fibrillation attack, but this kind of an attack occurs some patients suffer from once a day, some patients from the once a week, some patient once two weeks. So, it's very important to make a long term electrocardiogram to detect the atrial fibrillation attack. Tim: And is Smart Robin certified as a diagnostic device as well? Yuichi: Yes. Tim: So, tell me about your customers. Who's using Smart Robin? Is it clinics, hospitals, individual doctors? Yuichi: Yeah. Many doctors and technicians use Smart Robin to make

Japan wants to learn how to code. Over the past 15 years software development in Japan has changed from low-level clerical work to a mission-critical skill, and the Japanese government and industry as scrambling to find programmers and develop new talent. Yan Fan came to Japan on a mission to teach everyone how to code. After opening Japan's first coding bootcamp, and she and her co-founder Kani grew Code Chrysalis to profitability and about 50 staff, and continue to grow rapidly. Yan and I talk about digital literacy in Japan, and she also explains her blueprint for making sales in Japan without speaking Japanese, identifying a startup's unique value in Japan, and her experience raising money from both angels and CVCs It's a great conversation, and I think you'll enjoy it. As promised, here is a picture of "Benesse's pumpkin"a work by Yayoi Kusama. It will all make sense after you listen to the episode. Show Notes Why Japanese enterprise is looking at coding bootcamps Why software development was a dirty job and how that's changing Why come to Japan to start a startup Raising money as a non-digital startup in Japan How angel investors add value and what attracts CVCs Attracting your first customers as a foreign startup in Japan Why Japan needs a community-learners mindset where people learn from each other Yan's networking and marketing strategy for foreign founders in Japan Why Japan Inc and METI want Japan to learn to code How to improve mobility in Japan's labor market Links from the Founders Everything you wanted to know about Code Chrysalis Check out their enterprise classes Follow them on Twitter @codechrysalis Send them an email at [email protected] Connect with Yan on LinkedIn Follow her on Twitter @yanarchy Read her blog about teaching Toyota staff to code Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. There are a surprising number of entrepreneurs who dream of coming to Japan to start a startup. And recently the Japanese government is working hard to make Japan as attractive as possible to foreign founders by relaxing visa requirements, creating tax breaks, simplifying the incorporation process, and even setting up dedicated teams to attract foreign founders and provide them support in English. You might think that all this would make it easy to build a startup as a foreigner in Japan, but it's not. Of course, part of it is just that growing a startup anywhere is really hard. But the culture and linguistic challenges in Japan are very real, and yet a lot of people are doing it. Today we sit down with Yan Fan, an old friend and co-founder of Code Chrysalis, who's on a mission to teach Japan how to code. Yan came to Japan with the goal of founding and growing a startup, and that's just what she's done. And in our conversation, she lays out her blueprint, how she built a network when she didn't speak the language, how she identified her startups unique value add in Japan, and her experience raising money here from both Angels and from CVCs. Its advice that every aspiring foreign founder or active foreign founder for that matter in Japan really should know about. We also talk about how the image of software engineers, especially foreign software engineers, is changing some of the ways METI and the Japanese government are trying to teach Japan how to code, and why they now consider that skill to be so important for the future of Japan. And also why there is now a picture of Benesse's Pumpkin on the Disrupting Japan website. But, you know, Yan tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we're sitting here with Yan Fan, the co-founder of Code Chrysalis, who's teaching Japan how to code. So thanks for sitting down with me. Yan: Thanks for having me today, Tim. Tim: You know, I can't believe it's taken me this long to get you on the show. We've been talking about it for years and I gave a really high level overview of Code Chrysalis before, but I think you can explain it much better than I can. So, what does Code Chrysalis do? Yan: We started out as a coding bootcamp here in Japan, but I think we've really evolved to, not just providing classes for consumers, but really doing enterprise training, helping Japanese companies leverage their talent from within and create more innovative, agile engineering teams. Tim: Okay. Let's talk about both of those groups of customers. So first, the individual programmers or people who want to be programmers. Which is where Code Chrysalis got started. So, how many have gone through the programs so far, and who are they? Yan: Oh, wow. I think we're probably over the thousand mark. I mean, we keep those classes fairly small. The typically the people coming through our program is in English,

Shadow IT has been responsible for more enterprise SaaS deployments and workflow innovation than any growth strategy of the last 15 years. And that 's all about to end. Today we sit down with Yasu Matsumoto, who stepped down as CEO of Raksul after leading the startup from founding to post-IPO success, to start Josys, a new startup helping enterprises put an end to shadow IT once and for all. Yasu explains why that the end of shadow IT is actually a good thing for everyone, why he decided to step down from his high-profile CEO role, and the future of SaaS sales and marketing. It's a great conversation, and I think you'll enjoy it. Show Notes The problem with shadow IT and why it's coming to an end The Raksul startup to IPO story The Josys spinout and fundraising as a spinout Why there are so few serial founders in Japan The public's reaction to Yasu's decision to resign as CEO of Raksul Why CIOs are fighting back against shadow IT Josys's global expansion plans and being global from day 1 Two two reasons Japanese startups need to enter the US market quickly The important difference between enterprise SaaS and SMB SaaS services The one thing that would lead to a dynamic, mobile workforce in Japan Links from the Founders Everything you wanted to know about Josys Connect with Yasu on LinkedIn Jobs at Josys Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Salesforce was the first major SaaS Company. They redefined how software was used in and sold to enterprise companies all over the world. And in the two and a half decades since their founding, new SaaS software has pushed into every corner of the enterprise. But recently, the enterprise has started pushing back, and the bedrock go-to-market strategy that so many enterprise SaaS startups depend on might be about to disappear. Today we sit down with Yasu Matsumoto, founder of Raksul, and now founder and CEO of Josys, which provides SaaS management tools to the enterprise. We not only talk about SaaS marketing strategies, but we dive into the important differences between the enterprise and SMB SaaS markets, how to raise VC finance for corporate spinouts, and why we might be about to start seeing a lot more serial founders in Japan. But, you know, Yasu tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Yasu Matsumoto, the founder and CEO of Josys, who's providing companies with comprehensive IT device and SaaS management. So, thanks for sitting down with me today. Yasu: Thanks, Tim. Tim: So, I gave a really high level overview of what Josys is, but I think you can explain it much better than I can. Yasu: Josys is our IT operation platform. You can integrate all of the SaaS, what your company use and all of devices your employee use. Integrate all hardware and software into Josys by APIs and you can figure out what kind of a software your company use, what kind of a hardware your company use. And also you can provide account like Slack or Google or Notions Microsoft account for the new employees with a single click. And once they are employee resign the company, you can delete these accounts and device with just a single click. Tim: So, it's centralized SaaS license management, centralized account provisioning. Yasu: Exactly. Tim: And so you mentioned its API integration, so it's not that individuals are inputting this information. Yasu: Yes. Our product is based on the API economy. So, the company use tons of apps after the COVID, but these apps are not controlled by central IT operations. So, each of the department install the new apps by their decision making or sometimes individual, but they're from the point of a corporate IT or cybersecurity view. That is very dangerous. Tim: It is, but it's interesting because that is one of the main marketing strategies of SaaS companies. Yasu: It is. So, SaaS company like to penetrate from the shadow IT. Tim: Exactly. Freemium model don't pay anything until you get five seats. Yasu: Shadow IT is a good for the go-to market for SaaS Company, but from the security standpoint that is very dangerous and their company have to control the shadow IT, so Josys control all shadow IT. Tim: I want to dive back into that a little bit later because I think it's a really important point, but before that, tell me about your customers. Yasu: Yeah. There's two type of customer, one's the SMB, one is the enterprise. They have a different pain point. SMB would like to use Azure for automating all of their IT operation process. They're facing the lack talent IT operations. So, by using Azure our single click automate all over their workflow, this is a demandable SMB. Enterprise company has a different pain points. Usually they have more than a thousand or 10,000 employees, but IT o

For decades (centuries, really) lending in Japan has relied on personal guarantors and introductions rather than objective credit scoring. This startup is changing that. Before starting Credit Engine, which provides credit scoring, automated approvals, and other services to mega-banks and other financial institutions, Sei Uchiyama founded an online lending startup to ensure he understand this market from the bottom up. Credit Engine currently automates everything from loan approvals to the collection of delinquent and non-performing loans, and its already starting to change finance in Japan. Sei and I talk about the future of finance in Japan and the surprising way competition between FinTech startups and the banks is likely to play out. It's a great conversation, and I think you'll enjoy it. Show Notes How much of the loan process can a startup be involved in How the mega-banks are experimenting with this technology The post-tsunami rescue micro-finance fund Why pivot from direct lending to financial services Why lending fintechs startups have trouble raising funds in Japan How real-time credit scoring will change consumer behavior in Japan Is Japan really "over-banked" and what that means for innovation Japanese mega-banks' reactions to financial innovation How automated debt collection improved results by more than 1000% Are the biggest FinTech opportunities in developing or developed markets? Mega-banks' secret weapon in competing with startups How easing labor protections would help Japanese employees Links from the Founders Everything you wanted to know about Credit Engine About LENDY the loan company they operate Connect with Sei on LinkedIn Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Japan has always had a, well, let's call it a “conservative” attitude, towards consumer borrowing. Credit card balances are generally paid in full at the end of the month. Most household purchases are saved for rather than financed and outside of a mortgage, debt is generally seen as a bad thing. In fact, rather than using consumer credit scores, most Japanese lending still relies on introductions and personal guarantees. But Sei Uchiyama, the founder of Credit Engine, is changing that. Over the past few years, Sei, has both started a new lending company and partnered with some of Japan's largest banks to streamline and automate loan approvals and issuance. And he and the team have even developed an automated system for collecting non-performing loans that outperforms traditional methods. Now Sei and I talk about how faster and simpler access to credit in Japan might change things for both good and for bad, what it's going to take to truly disrupt financial markets and whether that will turn out to be a good thing and the differences between Fintech's startup strategy in developed and developing markets. But, you know, Sei tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, we are sitting here with Sei Uchiyama, the founder and CEO of Credit Engine who's providing turnkey lending solutions to financial institutions. So, thanks for sitting down with us. Sei: Thank you very much for the opportunity talking here. Tim: So, I explained really briefly what Credit Engine does, but I'm sure you can explain it much better than I can. So, what is Credit Engine? Sei: So, Credit Engine is the online lending platform providing the loan origination system and also the collection system for financial institutions, including banks and non-banking financial institutions. Tim: I understand it's a full service system. You provide scoring automated approvals all the way through processing and collections, right? So, that's quite a lot. So, tell me about what types of loans are you originating? Sei: So, with a loan origination product, which is called C-Loan, it can cover from like the business loan to the commercial loan. For example, Mizuho Bank is providing mortgage with our system and Mitsubishi UFJ Bank providing small online lending. And also other banks are using our system to streamline or digitalize the operation of the traditional loan process that is not on online lending. It's more like they also have the loan officer and meet the borrower face-to-face. So, basically we can cover any types of loan. Tim: Later, I really want to get into kind of the unique nature of lending in Japan. I think technology is really going to change how lending works here, but before that, tell me a bit more about your customers. Who are you working with? Sei: So, our customers are from Megabanks to the independent lending company like Mitsubishi UFJ Bank, Mizuho Bank, and for other local banks are like Fukuoka Bank, Shizouka Bank. And also we are working with Line Credit and also FamiPay, which is the lending company of the

The legal system is complex, hard to understand, expensive to navigate, and ripe for disruption. In the future, we will still need lawyers to help us understand the law, but it look like we are going to need far fewer of them than we have today. Nozo Tsunoda is an attorney who walked away from a promising legal career to start LegalOn, an AI startup focused on making the practice of law more efficient, transparent, and easy to navigate. We talk about why corporate legal departments are the early adopters, but why AI technology is forcing its way even into the most traditional law firms, and how it might someday be used by consumers as well. It's a great conversation, and I think you'll enjoy it. Show Notes Why it's hard to sell AI technology to law firms How AI is starting to change the way law firms compete Why Nozo left the law to start a legal startup The contract review workflow and why it's perfect for AI disruption How many lawyers will AI replace in the next five years? Differences in how US and Japanese staff view working from home A $100M investment in US market entry Differences between Japanese and American legal systems Can today's AI understand contracts better than a junior associate? The big changes AI will force on the legal industry The need for more immigration in Japan Links from the Founders Everything you wanted to know LegalOn Their US website Learn about LegalOn's Products Japan Products LegalForce LegalForce Cabinet US Products Read about LegalOn's US market expansion Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Of all the industries that are going to be impacted by artificial intelligence, the legal profession is going to be one of the most profoundly transformed. And today we sit down and talk with Nozo Tsunoda, a licensed attorney and the founder of LegalOn a rapidly growing startup using AI to review and manage contracts. And while their initial clients have been mostly corporate legal departments, Nozo explains how AI is beginning to force changes to the behavior of even traditional legal firms. Now if you're in the US you might not have heard of LegalOn yet, but you'll be hearing a lot about them soon. Nozo and the team recently raised over a hundred million in large part to fuel their recent US market entry. Nozo and I talk about the challenges of selling increased efficiency to lawyers who bill by the hour LegalOn’s US expansion plans, and how AI is going to change the entire legal industry. But, you know, Nozo tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Nozo Tsunoda of LegalOn, who's using artificial intelligence to simplify and improve contract review and management. So, thanks for sitting down with us. Nozo: Thank you. Tim: Well, listen, I gave a really brief description of what LegalOn does, but I'm sure you can explain it much better than I did. So, what does LegalOn do? Nozo: LegalOn technology is legal tech companies. I found it seven years ago, and now we have three solutions. And globally we have four solutions and globally we have 3,700 customers. Tim: Well, but to get to the basics for some listeners who might not understand anything about the legal process, so what is the service that LegalOn provides? Nozo: For contract area we have three product for pre-ex execution process of contract drafting or review. And second product is for contract management. Tim: So, contracts is a very, very broad subject. So, LegalOn focus is mostly on things like NDAs and purchase agreements and things like that. Nozo: Yes, of course we can support NDA, purchase agreement or service agreement, but we can review 50 types of contracts for the market. Tim: Tell me a bit about your customers. So, you said 3,700 customers, which is fantastic. Who are they? What kind of customers are they? Who are you selling to? Nozo: Enterprise corporations or midsize corporations. Tim: Okay. But it's mostly selling to corporations, not to law firms. Nozo: Both. So, we have 500 law firm customers. Tim: Now that is interesting because in one of the many startup projects I've started over the years, one of them was actually a contract lifecycle management company. And what we found was that it was incredibly hard to sell to law firms because they bill by the hour. They don't want to improve efficiency, they don't want to do things any faster. So, how are you selling to law firms? Nozo: So, law firm can use our product as their tools or their weapon. They can improve their productivity or quality of their product… Tim: So, most of your customers are enterprise or corporate customers. And there it makes sense because in-house lawyers, they want them to be as productive as possible. If you can get the work done with three in-house attorneys, that&

Startups solve real problems. During the boom times, the media focuses on the multi-billion-dollar valuations and the mega-IPOs. But even in those times, founders are innovating in the background and using technology to just make the world a better place. Today we talk with Sun Xiaojun, who started BionicM in 2015 as a way to replace the limb that he lost when he was a child. And since then, he has built the startup into much more. We talk about the challenges he had to overcome to bring innovative medical technology to market, why Japanese universities still struggle to productize their impressive deep-tech, and why the world has been thinking about prosthetic limbs all wrong for thousands of years. It's a great conversation, and I think you'll enjoy it. Show Notes Why powered prosthetics are a game-changer The challenges of being your own first beta-tester How coming to Japan changed Sunny's life How prosthetics are fitted and sold Go to market strategy and discovering the true customer Total addressable market size User feedback, human variation, and future changes How people are using the bionic leg as a fashion statement How Japanese professors make product development difficult Why it is often so hard for Japanese startups to sell to Japanese consumers Links from the Founders Everything you wanted to know BionicM Follow Sunny on Twitter @Bio_Leg Friend him on Facebook Connect with him on LinkedIn A great article about BionicM Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Today we're going to talk about bionic legs, the real deal, a battery powered below the knee powered prosthetic leg that is already being used by amputees all over the world, and it looks pretty good too. We're going to sit down with Xiaojun Sun or Sunny, as he likes to be called. The founder, and CEO of BionicM who lost his leg when he was nine and spent the next 15 years determined to do something about that, and he did. BionicM is a Japanese startup creating artificial limbs that are not just functional or practical or good enough, but are different and innovative and well, to be honest, kind of cool. We're going to talk a lot about Sunny's journey and the BionicM prosthetic leg, but we also talk about why it's easier to launch this kind of product in America, despite the stricter certification requirements. The challenges in figuring out who the actual customers for artificial limbs really are and why Japanese universities have so much trouble getting their deep tech startups out of the labs and into the market. But, you know, Sunny tells that story much better than I can. So, let's get right to the interview. Interview Tim: We're sitting here with Sunny Xoajun, the founder and CEO of BionicM who makes a robotic prosthetic leg, and thanks for sitting down with us. Sunny: Ah, thank you. I'm very glad to be here. Tim: So, I've given a brief description of what you do, but I'm sure you can explain what BionicM does much better than I can. So, what does BionicM do? Sunny: Yeah, we are a startup company, spin of the Tokyo University. We are building a powered prosthetic leg to have the handicap improve their mobility. Tim: Why is the powered prosthetic leg important? What's the important part of having the active? Sunny: Currently, most of the prosthetic is unpowered. We're developing something different from the current products which has a power to have user walk more easily. Perhaps do something which they couldn't do with current products. Tim: It's battery powered electric motors. What does this leg do for users that passive prosthetic legs cannot do? Sunny: For example, it's very difficult for some elderly amputee to stand up because when they stand up with the passive prosthetic, there is low power to help them, so they have to rely on their sound leg. If their sound leg doesn't work very well, it's difficult for them to stand up. Tim: Okay. So, the power in the BionicM leg duplicates the muscle power that is in a regular human leg for things like standing up from chairs or going up and down stairs and things like that. Sunny: Yeah, you're right. It works like a muscle. So, it will give a power to have user do something. For example, when they use it to stand up, they can get the power from the prosthetic. So, it's easier for the user to stand up, of course they can do something like going upstairs or downstairs. Tim: Okay. And I want to really dig into the details later, but it's fascinating. So, it's battery powered and so how long does it last on the charge? Is it charged like once a day? The user uses it all day. Sunny: It can be charged fully for three or four hours. So, it can last for one day. Tim: Oh, okay. So, users just charge it overnight? Sunny: Yeah, yeah. Right. Tim: And how much does it weigh?

Some things are supposed to be only whispered about in Japan. But startups are about breaking taboos and pushing boundaries, and making the world a bit better when they do it. Today's we sit down with Amina Sugimoto of Fermata, and we talk about how quickly and radically the FemTech movement is changing Japan's conversations, attitudes, and even public policy around women's health. It turns out things are both much worse and much better than you probably imagine. It's a great conversation, and I think you'll enjoy it. Show Notes Why VCs have been hesitant to invest in FemTech How FemTech is defined in Japan, and what makes a "FemTech product" FemTech as a B2B business in Japan Japanese enterprise's, hesitant moves into FemTech Discussing sexual pleasure with Isetan's conservative management and customers How the FemTech label is opening up a new conversation about women's health in Japan FemTech as a national movement Why it is hard to get FemTech devices approved in Japan The future of FemTech in Japan What we need in addition to FemTech to really make a difference #WereNotSalmon Links from the Founders Everything you wanted to know about Fermata Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. I love it when a conversation takes me by surprise. I usually already know the guests I'm interviewing and I do my research ahead of time. So, I generally know what to expect from these conversations. But every once in a while things head off in a completely different direction and the facts on the ground take me by surprise. Today is one of those conversations. Today we sit down with an Amina Sugimoto, the founder of Japanese FemTech powerhouse Fermata, and we talk about how Japanese attitudes towards women's health are changing and how the FemTech movement is a driving force behind that change. Fermata speaks directly and candidly about topics that Japanese society has always preferred to whisper about. She's worked with industry, government, and consumers to change laws and attitudes and is seeing real progress. Amina and I talk about how to get laws changed in Japan, what happens when women start frank conversations about their health and sexual needs. And what she learned by selling vibrators to Isetan department stores super conservative shoppers. But you know, Amina tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with Amina Sugimoto of Fermata, one of the leaders of consumer FemTech in Japan. Amina: Thank you. Tim: And thanks for sitting down with me. Amina: Of course, of course. It's my pleasure. Tim: I gave a really brief explanation of what Fermata is and I’m sure you can do a much better job than I can. So, what is Fermata? Amina: So, we initially started as a research group within the Venture Capital. Tim: Mistletoe, right? Amina: Yeah. Ran by [inaudible 00:02:16]. There is this one company that came across two things that I found out. One is not many venture capitalists were interested in this emerging new technology, our women's health. And then two, there are not many companies that instead of actually focusing on how to actually create industry brand a product, Tim: So, at Mistletoe were you trying to get them to invest in these FemTech companies? And Amina: So initially, yes. I still remember today that we were sitting around in the table and there's one company from the US that's actually called Modern Fertility. Now, what they did is they brought in existing technology of measuring AMA's hormone, which basically we can measure how much eggs we've got left. This technology is available at clinics in the name of marriage checks in Japan. So, basically before you get married, you get the test. And if you can't get pregnant anymore, oftentimes that marriage just no longer. Tim: Wow, that's kind of dark. Amina: But what they did is that bring that technology to the hands of women. And what if we get to find out how long are we going to be pregnant at the age of, I don't know, 25, 30? Maybe then we can decide our own career. And that information doesn't have to be shared by anyone. I thought that that product was amazing. Unfortunately not many who were sitting at the table found it interesting. So initially, Mistletoe, who was running the fund at the time and came up to me and said, if you think there's a potential for this market, why don't you create a research group that focus around FemTech to let people learn more about FemTech? Tim: That seems like kind of a strange move for a VC. If you have an interesting market, an interesting product, a company that is seeking investment, a venture partner who's excited about the investment, why form a research group? Amina: Well, the problem is exactly tha

Graffiti is impermanent. Normally, thats a good thing, but as the global art world has begun to recognize graffiti and street art as a legitimate art form, the short-term and public nature of street art has presented challenges around sales and ownership. The team at Totomo has found a solution. They have been working with street artists around the world and galleries across Tokyo to create a platform to prove digital ownership of street art. We talk about the challenges of bringing digital tools and provenance into the spray-can world of street art, why this international team decided to launch in Japan first, and how to take advantage of the new startup support programs offered by the Shibuya government. It's a great conversation, and I think you'll enjoy it. Show Notes The challenges involved in monetizing street art Is street art "legitimate", and how world opinion is changing Why Japan views street art differently Why Totomo is not using the standard NFT marketing strategy The importance of real-world gallery events Why most Totomo NFTs are not bought using crypto Do NFTs really pay artists on resale? Bailing an artist out of jail How attitudes to street art are changing in Japan The real reason Totomo launched in Japan first How a foreign-run startups can raise money from the Japanese government Links from the Founders Totemo Street Art NFT Gallery Street Art Collector podcast Follow Totemo on Twitter @totemoart See some great street art Check it out on Instagram Street art on YouTube Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Today we're going to talk about NFTs and no, no, it's not what you think. Regular listeners know that I'm an NFT skeptic, but being an honest skeptic means keeping an open mind. And in that spirit, I'd like to introduce you to the team at Totemo because they're doing some genuinely interesting things with graffiti, street art and the block chain. They're helping artists get paid and as far as I'm concerned, that's always a worthy activity. So, today we sit down for a four-way conversation with the Totemo team of Marty Roberts, Elena Calderon Alvarez and Minami Kobayashi. We talk about why Totemo decided to target their business much more tightly on the art community than on the crypto community. and also why this international team who represents international artists, decided to launch their startup in Japan. We talk about how graffiti and street art are becoming accepted as mainstream art around the world and the amazing level of support that the Shibuya government is providing startups these days and whether bailing your clients out of jail is a good use of investor capital. But you know, the Totemo team tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, I'm sitting here with the founders of Totemo. Marty, thanks for joining us. Marty: Thanks so much Tim for having us. Tim: It’s good to have you back. And Elena. Elena: Hi. Thank you for having us. Tim: It's good to have you on and Minami. Minami: Hi.. Thank you for having us. Tim: It's great to have you on. I don't usually have three people on the show, but making an exception this time because what you guys are doing is really interesting. You're bringing street art and graffiti art to the blockchain, but I think you can probably explain it a little better than I just did. So, what exactly does Totemo do? Marty: Yeah, yeah, I think you summed it up quite well already, but the point that we're trying to work on is that right now graffiti and street art, while it's loved by many around the world, it's impermanent and eventually it will be destroyed by the elements, by the government, by other graffiti writers. So, if there was a way to make this permanent and also collectable and tradable, that would be fantastic because then the artwork will exist forever and will have owners and be traded. And that will allow these street artists to be able to monetize their work in a new way. Tim: And so you've created basically an NFT auction house that that's dedicated to this street art and graffiti art. Marty: Exactly. Tim: So, you're doing things quite a bit differently than most NFT marketplaces and I mean that as a compliment. Marty: Thank you. Tim: So, the NFTs you're creating, they're not simple photographs of the artwork, there's additional work that goes into them, there's motion involved. Can you talk a little bit about the art itself? Minami: Basically we use pictures from real artworks that the already as same murals and we have like animation team that they help us to animate these pictures and to break them a bit of life. Tim: So Elena, you actually studied curation in Athens, right? And you've had a long interest in graffiti art a

Not many startups land their tech on the moon. Dymon has designed an autonomous lunar rover that will land near the lunar south pole later this year as part of NASA's Artemis program. Today, we sit down and talk with founder Shin Nakajima who explains what it takes for a startup to become part of a NASA mission, the role YouTube had to play, what startups can contribute to space exploration, and how NASA and JAXA are changing to be more startup-friendly. It's a great conversation, and I think you'll enjoy it. Show Notes How Yaoki became part of NASA's Artemis program How Yaoki got its name Why Dymon focused on lunar rather than terrestrial problems How to (not) make money building autonomous lunar rovers How the Artemis program is driving innovation Why we expect a lot of water at the lunar South Pole How a YouTube video got the attention of NASA What's involved in getting technology approved by NASA Possible Earth-bound use cases and long-term business model How to raise money for a literal moonshot The future of lunar exploration and settlement The role startups have to play in space exportation Why Japanese aerospace startups want to work with NASA rather than JAXA Links from the Founder Everything you ever wanted to know about Yaoki Follow Yaoki on Twitter @yaoki_space_g or in Japanese The official Yaoki Facebook page Follow Shin on Twitter @Shin_Nakajima Friend him on Facebook Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Today we're going to talk about moonshots, and I don't mean moonshots in the sense of wildly ambitious dreams, although come to think of it, yeah, yeah. We're also going to talk a lot about wildly ambitious dreams. But today's focus is on actually going to the moon. Shin Nakajima's startup Dymon has built a lunar rover called Yaoki that later this year we'll be traveling to the moon as part of NASA's Artemis project. Now, the name Yaoki comes from the Japanese expression nanakorobi-yaoki, which means falling down seven times and getting up eight. It means persisting in the face of repeated failures. It means never giving up. And both that word and that outlook on life feature prominently in today's conversation. We have an interesting debate on the role startups have to play in space exploration. And I don't mean just the SpaceX scale startups. SpaceX is doing awesome things, but most aspiring founders don't have access to the level of capital needed to play at that scale. We're talking about how small teams of innovators can make a difference and how NASA and maybe even JAXA are changing in order to give them the chance to make that difference. Shin and I talk about the design of the Yaoki Rover itself, how we raised money for a project that almost no one believed in, and what it really takes to get your technology approved for a NASA mission. But, you know, Shin tells that story much better than I can. So let's get right to the interview. Interview Tim: So we're sitting here with Shin Nakajima of Dymon, so thanks for sitting down with us. Shin: Thank you. Me too. Tim: You make this amazing lunar rover Yaoki, which is just amazingly cool. Tell us a little about the rover. Shin: This is what I am developing for 10 years, and now it's finished, and now it is contract with NASA Moon Rover project, which is called an Artemis. We are joining for commercial [inaudible 00:02:45]. Tim: Right. And for our listeners who can't see this, this looks nothing like you would imagine a lunar rover would look like. It's like, can I hold it? Shin: Yes, you can. Tim: Okay. That's so cool. I don't even know how to describe it. It looks like a little barbell with treads on it. Shin: Yes. Tim: I mean, this is really tiny, right? Shin: So very, very tiny. And it's just on the hand. Tim: So it's about six inches by six inches or so. Shin: It looks like a camera, camera size, and the two holes. And also this can lamb even drop because the hole is covering the body. So each time, every time wheel can touch the ground. Tim: So no matter what happens to it, it will always have wheels on the ground. Shin: Yes. Tim: All of us can always move forward. And that's actually part of the name, right? Shin: This name is Yaoki. Yaoki come from the nanakorobi-yaoki. Nanakorobi-yaoki direct translate to English is seven drops, but eight coming up. Tim: So fall down seven times. Stand up eight. Shin: So I never give up. Tim: Right. And you are, well, not you, but this cool little rover is flying to the moon later this year. Shin: Later this year. This is decided on announced by NASA website. Tim: Okay. I really want you to get into the specs and the mission and the business model in just a minute. But before that, I want to talk a little about you. And you have been working on this project for a

There is a lot of hate directed at Japanese UI design. To Western eyes, it's just too busy, too dense, too confusing, too outdated, and just plain wrong. And sometimes that's true, but usually there are very good, and highly profitable, reasons Japanese websites and Japanese software looks the way it does. Today I sit down and talk (and argue a bit) with Brandon Hill about how Japanese design got this way, and the new direction it's currently heading. It's an amazing conversation, and I think you'll enjoy it. Show Notes Why people think Japanese UI design is broken The real reason Japanese sites never seem to get updated Why young Japanese sometimes prefer old-fashioned design How high-information density builds trust in Japan The social trigger that caused Japan to (almost) abandon minimalist design Why Japanese core design metaphors differ from those in the West Answering the top Western criticisms of Japanese design How Japanese labor law affects web and app design Why Western logo design is changing (and not for the better) The impact of smartphones on online and brick-and-mortar design What it's like for foreign designers at Japanese companies Links from the Founder Everything you ever wanted to know about btrax The amazing btrax blog A recommended in-depth article on American and Japanese UI/UX design Follow Brandon on Twitter @BrandonKHill Friend him on Facebook Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Today we're going to talk about Japanese UI/UX design. For the last 20 years, there's been this steady stream of Western designers explaining how Japanese web design is “broken”. Now, those critics often make some good points, but they usually completely misunderstand the underlying reasons that Japanese design is the way it is. Today we're going to address these criticisms once and for all as we sit down over a beer with my old friend Brandon Hill. Now Brandon runs btrax, a design and market entry consultancy based in San Francisco. And for the past 10 years, Brandon's been working with Japanese firms to get their design and UI ready for the American markets and with American firms to get their design and UI ready for the Japanese markets. In terms of practical hands-on experience, Brandon probably knows more than anyone in the world about the reasons Japanese and Western UX design are so different. And that's what we're going to dig deep into today. This episode's a little long, but I assure you it's worth it. There was simply nothing more I could have edited out. We explore the common criticisms of Japanese design, we talk about the psychology of e-commerce, and we dive deep into Japan's commercial culture. But you know, Brandon tells that story much better than I can. So, let's get right to the interview. Interview Tim: So, cheers! So, I'm sitting here with Brandon Hill, the CEO and founder of btrax. So, welcome back. Brandon: Thank you so much. It's my pleasure to be back here. Tim: Now I've given everyone a really detailed description of you and your expertise during the intro. But just to make sure, why don't you tell us a little bit about what btrax does. Brandon: I started this company btrax long time ago. It's a long time that I don't even remember when that was, but started as a web design agency in San Francisco, and then we started specializing in US and Japanese localization and cross-border, cross-cultural marketing and branding. We now do a lot of work for Japanese corporations to create a new businesses as well as promoting them, branding them, and expanding them into the global market. Likewise, we work with many US companies coming to the Japanese market, taking care of their marketing and branding and localization. So, that's what we do, Tim: And that is why I'm so glad to have you here, because I think you know, more than anyone else I know, and probably more than almost anyone in the world about Japanese design sensibilities versus western design sensibilities. And so we are going to work through all of the myths, truths, and half truths about Japanese design. Are you ready to dig into this? Brandon: I love to do that. Tim: So, like Japanese web design, how bad is it really? Brandon: It really depends on how you look at it. Because you said bad. It's is really a subjective opinion. From Western's point of view, they look really messy, clutter too busy. It's not intuitive. However, as far as I know, from performance point of view, that's the most appropriate design. Tim: Yeah. This is one thing I think is an obvious truth. I mean, since the early 2000s we've had a steady stream of American web designers coming to Japan declaring Japanese web design, hopelessly broken, and they're going to fix it. But the e-commerce sites in par