Love Sophie Floral — From Florist to Farmer with Sweet Peas, Sustainability & Soul
Dish the Dirt · Rebecca Noble
June 10, 202535m 49s
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Show Notes
Guest: Sophie, founder of With Love Sophie and Honey Bunch Farm
Location: Yark, VIC — a picturesque valley near Mansfield with a short and unpredictable growing season, but loads of heart.
What We Cover:
- Sophie's journey from floristry to flower farming
- How growing for florists shaped her crop choices
- The chaos and learnings from her first year (hello, flood + 300 lost dahlias!)
Why she’s obsessed with sweet peas—and why they’re perfect for her business model- Building a product-based approach using seeds + cut flowers
- The launch of her Micro Flower Farm Club
- Her mission to grow more sustainable, foam-free floristry practices
- The role of wholesalers, co-ops, and collaboration in building a better industry
Educating clients about seasonality and transparency around imported blooms
🌸 Links & Mentions
Follow Sophie: @hunnybunchfarm
Sustainable Floristry Resource: Academy of Wildflower- Growers Avenue at MIFGS
- Mentioned Growers: Josie from High Country Flowery, Marty from QC Flower Farm
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