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Discover Ag

Discover Ag

245 episodes — Page 1 of 5

Discover PETA's Recent Fail, The AI Dairy Farm People Think Is Real & Why the Farm-to-Table Movement is Failing

Oct 8, 202650 min

Discover Why You've Been Eating Foreign Beef All Along, How Wolves Are Hurting Ranchers & The New World Screwworm Win

Oct 1, 202655 min

Discover The Mom Convicted for Letting Son Walk Alone, A Bill That Would Majorly Change Food Laws & Dolly Parton's New Song

Sep 24, 202648 min

Discover Lab-Grown Dairy Milk, Why You Could Be Sued for Seeds & 100-Year Old Farming

Sep 17, 202650 min

Discover The First Women's Workwear Brand: 20 Years of Red Ants Pants

Sep 10, 202657 min

Discover Brantley Gilbert's Farming Doc, Cal Poly's Farmland Fight & Farmers Market's Illegal Scam

Sep 3, 202648 min

Discover Why Over 40% of U.S. Farmland Is Changing Hands, Fake AI Food Advice & The Year's Best Women in Ag

Aug 27, 202656 min

Discover Bison Ranching, The Buffalo Myth & Why They Almost Went Extinct

Aug 20, 202616 min

Discover Why Farmers Can't Just Stop Using Pesticides: The Risk Nobody Talks About

Aug 13, 202638 min

Discover Why Italian Pasta Is Actually American, A Music Festival in a Cow Pasture & America's Oldest Farm

Aug 6, 202648 min

Discover The New World Screwworm Update & How Beef Gets to Your Plate with Rancher Tucker Brown

Jul 30, 202646 min

Discover What Happens Inside a Beef Processing Plant — Most People Never See This

Jul 23, 202619 min

Discover A McBee Dynasty Star Fighting for Farmers, The Influencer Who Enraged Rural America & Viral World Cup Diet

Jul 16, 202646 min

Discover The Truth About Dyed Oranges, Citrus Grown Indoors & World Cup Food Drama

Jul 9, 202641 min

Discover How Florida Is Fighting Back to Save Its Citrus

Jul 2, 202620 min

Discover Why Wheat Became One of the World's Most Controversial Crops

Jun 25, 202651 min

Discover New World Screwworm is Back, FWAW's Finale & Food Labels That Pay Farmers

Jun 18, 20261h 11m

Discover Steak 'n Shake's MAHA Takeover, A Cowgirl's Viral Ranch Invite & America's

Jun 11, 202657 min

Discover A FWAW Ex Trolls Farmer, The Trad Wife Book Shocking Everyone & A Viral Fruit Peeler

Jun 4, 202654 min

Discover Ag On The Road: Red Snapper Ep 5 🎣 Inside Florida's Red Snapper Fishery

May 29, 202617 min

Discover Fresh vs. Frozen Fish, What Seafood Companies Won't Tell You & The System Destroying American Fishing

May 28, 202650 min

Discover The Big Four In Trouble, John Deere's MLB Deal & The Viral Almond Takedown 100K RANCHES GONE

May 21, 202657 min

Discover Toyota's Growing Tomatoes, MAHAs Glyphosate Win & Kentucky Derby History Was Made

May 14, 20261h 22m

Discover Declining Honey Production, A2 Milk VS Milk & The Trades Are in Crisis

May 7, 20261h 18m

Discover The New USDA Office of Seafood, Goats Replacing Chemicals, and FWAW Season 4 Drama

Apr 30, 202658 min

Discover What Every American Farmer Needs to Know About China & Foreign Land Ownership

Apr 23, 202650 min

Discover Why A Rancher Was Just Indicted by the Feds, A Dairy Farmer Is Going Viral, & Eggs Are Back in Schools

Apr 16, 202650 min

Discover A Farmer's Last Resort to Save His Crop, $200M in Ag Tech "Wasted" & Your Fave Yellowstone Couple Is Back

Apr 9, 202648 min

Ep 253Discover The Nebraska Wildfires, Ag Week At The White House, & The Grammy Winner Growing Your Food

Ep 253 | 800,000 acres burned, 40,000 cattle displaced, and entire communities evacuated — the fallout from the Nebraska wildfires has just begun. This week on Discover Ag, Natalie and Tara share how the ag community is coming together to support them as they recover from the largest wildfire in state history. You'll also hear stories from their recent travels, starting with the largest gathering of farmers and ranchers in White House history all the way to Dutch dairy farms that will make you rethink everything you think you know about European agriculture. Plus, find out which Grammy-award winning singer has been farming for 20+ years (and where you've probably eaten some of their produce). What We Discovered This Week 🤠 🪩 The Nebraska wildfires and how to help 🪩 The biggest ag event ever at the White House 🪩 The new "Product of USA" labeling standard 🪩 A Grammy-award winner's avocado farm 🪩 What American ag can learn from the Netherlands CHAPTERS: (00:00) Introduction (00:38) Nebraska Wildfires + The Impact (19:54) Product of USA Labeling + Ag Week at the White House (32:51) Mraz Family Farms (42:33) Tara's Dairy Farm Experience in Holland Nebraska Fire Relief — Where to Donate: https://www.nefb.org/disaster https://farmrescue.org/give/ https://www.farmers.gov/protection-recovery/wildfire https://nda.nebraska.gov/disasterresources https://www.nebraskacattlemen.org/wildfire-resources https://farmhotline.com/ 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ ANGEL: Join the Angel Guild to access the full library of films and support the creation of stories that reflect rural values, family legacy, and real American communities. https://angel.com/discoverag SUNRISE FLOUR MILL: Use code "DISCOVER" to get 20% off your first purchase https://sunriseflourmill.com/ TOOTHPILLOW: Go to https://www.toothpillow.com/ and use code DISCOVER to get your kid assessed for free! You can even use the code for a free video upgrade. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off ARMRA: Use code DISCOVER for 15% off at https://TryARMRA.com/discover GROUNDED JOURNAL: Use code DISCOVER at https://www.groundedjournals.co/ OUR FARMS: Use code DISCOVER for 10% off at https://ourfarms.com/ FARM WIFE TALLOW: Use code DISCOVER for 10% off at https://www.farmwifetallow.com/ Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Apr 2, 202657 min

Ep 252Discover Child Labor in Farming, The Non-GMO Scam & The Popular Drink That Just Disappeared

Ep 252 | Some kids miss two weeks of school every fall — not for vacation, but to go harvest potatoes in Idaho. We call it hard work, but the internet calls it child labor. This week on Discover Ag, Natalie and Tara give their take on the viral reel, break down why the Non-GMO label is mostly just marketing, and deliver some bad news for fans of a popular drink — but don't worry too much, they found a backup plan for drinks this summer. What We Discovered This Week 🤠 🪩 What most people get wrong about non-GMOs 🪩 Hidden Valley Ranch hiring people to travel Europe 🪩 An Idaho potato harvest reel gone viral for the wrong reasons 🪩 A beloved drink (well, by some) is pausing production CHAPTERS: (00:00) Introduction (00:28) The Non-GMO Scam (17:39) Hidden Valley Ranch-Bassador Program (25:39) Children Working Idaho's Potato Harvest (36:43) Disco Debrief: Natural Wax on Fruit (39:05) Why a Popular Drink is Pausing Production 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS TOOTHPILLOW: Go to https://www.toothpillow.com/ and use code DISCOVER to get your kid assessed for free! You can even use the code for a free video upgrade. ANGEL: Go to https://angel.com/discoverag and start watching Homestead on Angel. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off ARMRA: Use code DISCOVER for 15% off at https://TryARMRA.com/discover GROUNDED JOURNAL: Use code DISCOVER at https://www.groundedjournals.co/ OUR FARMS: Use code DISCOVER for 10% off at https://ourfarms.com/ FARM WIFE TALLOW: Use code DISCOVER for 10% off at https://www.farmwifetallow.com/ SUNRISE FLOUR MILL: Use code DISCOVER for 10% off at https://sunriseflourmill.com/ Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Mar 26, 202646 min

Ep 251Discover A Boarding School for Farm Kids, The Bill That Could Break Up Tyson & Ian Munsick's Cowboy Bar

Ep 251 | Did you know that Tyson produces 1 in every 5 pounds of meat in the US? Have you seen the Tosh Show clip that's got the internet divided on organic pest control? Or that Ian Munsick is opening a cowboy bar in Deadwood? This week on Discover Ag, Natalie and Tara discuss a new bill that could break up big meat and forever change the industry (and grocery store prices). They unpack what makes Ian Munsick's new spot different from every other country singer's bar in Nashville, why agriculture is suddenly everywhere in pop culture, and plans for a new boarding school designed to train boys in farming and energy. What We Discovered This Week 🤠 🪩 The wildest organic pest control method you've ever heard 🪩 Ian Munsick's Cowboy Bar & Western Grill 🪩 A bill that could break up the meat industry's Big Four 🪩 An ag-focused boys' boarding school CHAPTERS: (00:00) Introduction (00:36) Tosh Show: Organic Pest Control (13:03) Ian Munsick's Cowboy Bar in Deadwood (22:01) The Bill to Break Up Big Meat (38:18) Ag-Focused Boys' Boarding School 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ANGEL: Go to https://angel.com/discoverag and start watching Homestead on Angel. COZY EARTH: Use code DISCOVER to score 20% off at https://cozyearth.com/ FARM WIFE TALLOW: Use code DISCOVER for 10% off at https://www.farmwifetallow.com/ ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. TOOTHPILLOW: Go to https://www.toothpillow.com/ and use code DISCOVER to get your kid assessed for free! You can even use the code for a free video upgrade. TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off ARMRA: Use code DISCOVER for 15% off at https://TryARMRA.com/discover GROUNDED JOURNAL: Use code DISCOVER at https://www.groundedjournals.co/ OUR FARMS: Use code DISCOVER for 10% off at https://ourfarms.com/ SUNRISE FLOUR MILL: Use code DISCOVER for 10% off at https://sunriseflourmill.com/ Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Mar 19, 202649 min

Ep 250Discover Why He Turned Down $15M to Save His Farm, Riley Green Joins Yellowstone & a FWAW Couple Breaks Up

Ep 250 | Would you turn down $15M for your farm? One Pennsylvania farmer did and how he protected his land forever is something every farmer should know about. Meanwhile, a Farmer Wants a Wife couple have called it quits and it's the last couple you'd expect. This week on Discover Ag, Natalie and Tara dig into what data centers are really doing to rural communities, celebrate National FFA Week with a roundup of famous blue jacket alumni you didn't expect, and preview Riley Green's new role in the Yellowstone spinoff, Marshals. What We Discovered This Week 🤠 🪩 A PA Farmer says "no" to $15M AI data center offer 🪩 Riley Green's new role in Marshals 🪩 Famous FFA alumni (some might surprise you) 🪩 Fan-favorite Farmer Wants a Wife couple breaks up CHAPTERS: (00:00) Introduction (00:45) Why One Farmer Turned Down $15M (19:34) Riley Green's Acting Debut (31:01) National FFA Week: The Famous Alumni(40:24) Farmer Wants a Wife: Sydnee & Mitchell Breakup 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS TOOTHPILLOW: Go to https://www.toothpillow.com/ and use code DISCOVER to get your kid assessed for free! You can even use the code for a free video upgrade. ANGEL: Go to https://angel.com/discoverag and start watching Green and Gold today on Angel. COZY EARTH: Use code DISCOVER to score 20% off at https://cozyearth.com/ ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off GROUNDED JOURNAL: Use code DISCOVER at https://www.groundedjournals.co/ OUR FARMS: Use code DISCOVER for 10% off at https://ourfarms.com/ FARM WIFE TALLOW: Use code DISCOVER for 10% off at https://www.farmwifetallow.com/ SUNRISE FLOUR MILL: Use code DISCOVER for 10% off at https://sunriseflourmill.com/ Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Mar 12, 202651 min

Ep 249Discover Why Trump Just Boosted Glyphosate Production — And Farmers Are Caught in the Middle

Ep 249 | Trump just invoked a wartime law to boost domestic glyphosate production — you know, that controversial pesticide the MAHA movement has been fighting against for years. This week on Discover Ag, Natalie and Tara explain why the glyphosate executive order is more complicated than the headlines make it sound, why farmers are caught in the middle, and how an initiative banning hunting, fishing, and livestock could actually make it to the ballot. They bring it home with some classic Americana, from viral content of Team USA's hockey gold to a nostalgic grocery store staple that's about to leave shelves forever. What We Discovered This Week 🤠 🪩 The Oregon initiative that could ban hunting, fishing and livestock slaughter 🪩 Trump boosts domestic glyphosate production (and the MAHA backlash) 🪩 Team USA wins hockey gold for the first time since 1980 🪩 Minute Maid discontinues its most nostalgic product CHAPTERS: (00:00) Introduction (00:45) Oregon's Animal Rights Initiative (13:00) Team USA Wins Hockey Gold + The Content That Followed (26:18) Minute Maid Frozen Canned Juices Discontinued (36:19) Disco Debrief: Oatly Loses UK Supreme Court Battle (40:40) Trump's Glyphosate Executive Order 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ ARMRA: Use code DISCOVER for 15% off at https://TryARMRA.com/discover DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off GROUNDED JOURNAL: Use code DISCOVER at https://www.groundedjournals.co/ OUR FARMS: Use code DISCOVER for 10% off at https://ourfarms.com/ FARM WIFE TALLOW: Use code DISCOVER for 10% off at https://www.farmwifetallow.com/ SUNRISE FLOUR MILL: Use code DISCOVER for 10% off at https://sunriseflourmill.com/ Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Mar 5, 202656 min

Ep 248Discover The New Farmer Wants a Wife Season 4 Farmers

Ep 248 | The White House signed an executive order to quadruple beef imports from Argentina, but not everyone is happy about it. Our question is, does this actually help (or hurt) anyone? This week on Discover Ag, Natalie and Tara break down the latest U.S. beef controversy, Tyson's $48 million settlement for manipulating the price of pork (who's shocked?), and Beyond Meat's newest venture into the protein craze. They also get excited about the new Farmer Wants a Wife cast and a viral reel of orange season in Valencia, Spain. What We Discovered This Week 🤠 🪩 Another major producer settled a pork-price fixing lawsuit 🪩 Farmer Wants a Wife season 4 farmers 🪩 A new drinkable protein product 🪩 The U.S. is quadrupling beef imports from Argentina 🪩 Orange season in Valencia is not what you'd expect CHAPTERS: (00:36) Tyson's $48M Settlement (13:40) Farmer Wants a Wife on the Viall Files Podcast (33:10) Beyond Meat's Drinkable Protein (44:58) Disco Debrief: U.S. Expands Argentine Beef Imports (51:34) Orange Harvesting in Valencia, Spain 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off ARMRA: Use code DISCOVER for 15% off at https://TryARMRA.com/discover GROUNDED JOURNAL: Use code DISCOVER at https://www.groundedjournals.co/ OUR FARMS: Use code DISCOVER for 10% off at https://ourfarms.com/ FARM WIFE TALLOW: Use code DISCOVER for 10% off at https://www.farmwifetallow.com/ SUNRISE FLOUR MILL: Use code DISCOVER for 10% off at https://sunriseflourmill.com/ Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Feb 26, 20261h 0m

Ep 247Discover If Deli Meat Is As Bad As Cigarettes: True or False?

Ep 247 | Deli meat could cause cancer, China might be infiltrating the FFA, and E. coli has been found in a popular brand's raw milk. What is going on?! This week on Discover Ag, Natalie and Tara go beyond the headlines to discuss what's fact and what's fear in the world of food and agriculture. They also unpack Jennifer Garner's surprise move to take her organic children's food brand public and react to a viral cinnamon harvesting reel that will be the most satisfying thing you see this week What We Discovered This Week 🤠 🪩 Deli meat classified as a Group 1 carcinogen — what does that mean? 🪩 What cinnamon harvesting actually looks like 🪩 Jennifer Garner rings the NYSE bell as Once Upon a Farm goes public 🪩 Ballerina Farm stops selling raw milk (and there's drama) 🪩 FFA has ties to the Chinese Communist Party CHAPTERS: (00:35) Deli Meat's WHO Classification (16:16) Cinnamon Harvesting + What You Don't Know (25:16) Once Upon a Farm Goes Public (36:32) Disco Debrief: Ballerina Farm's Raw Milk Controversy (49:58) Why FFA's Tax-Exempt Status Is In Danger 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off ARMRA: Code DISCOVER for 15% off GROUNDED JOURNAL: Code DISCOVER OUR FARMS: Code DISCOVER for 10% off FARM WIFE TALLOW: Code DISCOVER for 10% off SUNRISE FLOUR MILL: Code DISCOVER for 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Feb 19, 20261h 0m

Ep 246Discover Why You Should Stop Believing This Viral Ground Beef Lie

Ep 246 | Your burger might contain meat from hundreds of cows, the beef tallow industry is corrupt (allegedly), and Garmin just dropped a new wearable tracker… for your horse. This week on Discover Ag, Natalie and Tara explore what's really going on with blended ground beef and if it's the food safety crisis the internet wants it to be. They also celebrate an Olympic win for the Painterland Sisters and a denim brand founded by a 9-year-old cowgirl and her dad. What We Discovered This Week 🤠 🪩The viral ground beef "400 cows" claim 🪩Harper Rodeo Denim: a 9-year-old's western brand 🪩Garmin Blaze, a wearable for horses 🪩Popular beef tallow brands could be lying to you CHAPTERS: (00:35) The Truth About Ground Beef (17:05) Harper Rodeo Denim + Kid-Facing Brands (29:31) Garmin Blaze + Animal Welfare Tech (39:25) Disco Debrief: Painterland Sisters x Olympic Curling (45:06) Creators Call Out the Beef Tallow Industry 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG. ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off COZY EARTH: Code DISCOVER for up to 20% off ARMRA: Code DISCOVER for 15% off GROUNDED JOURNAL: Code "DISCOVER" OUR FARMS: Code "DISCOVER" 10% FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Feb 12, 202655 min

Ep 245Discover The Kerrygold Forever Chemicals Scandal (Here's the Truth)

Ep 245 | A beloved "clean" brand gets dragged online, a weirdly addictive AI remix goes viral, and vintage stoves somehow become a status symbol — welcome to the internet in 2026. This week on Discover Ag, Natalie and Tara unpack what consumers need to know about the Kerrygold PFAS controversy, why AI-generated music is leaving people unsure how to feel, and how a farmhouse breakfast reel reminded us that they really don't make things like they used to. With the Super Bowl coming up, they also share why Avocados From Mexico isn't just skipping the big-game ad this year, but changing their entire marketing strategy. What We Discovered This Week 🤠 🪩Kerrygold's PFAS lawsuit 🪩50 Cent AI-generated remix going viral 🪩A Hogwarts-style farmhouse breakfast reel 🪩Avocados From Mexico is leaving football (kind of) CHAPTERS: 00:00 - Intro + Giveaway Winners 01:09 - Kerrygold and "Forever Chemicals" 15:10 - AI-Generated Music and the Impact on the Industry 25:45 - Farmhouse Breakfast + Vintage Appliances 42:06 - Disco Debrief: Gray Wolves and the Endangered Species Act 45:44 - Avocados From Mexico's New Marketing Strategy 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ ARMRA: Use code DISCOVER for 15% off your first order at https://TryARMRA.com/discover DUCKWORTH: Code DISCOVER for 10% off GROUNDED JOURNAL: Code "DISCOVER" OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Feb 5, 202654 min

Ep 244Discover the New Food Pyramid That South Park Predicted 10 Years Ago

Ep 244 | Apparently, we all care about the food pyramid again. It's back in the spotlight thanks to a viral White House reel and a 12-year-old South Park prediction. This week on Discover AG, Natalie and Tara break down what's actually new (and what's not) in the updated food pyramid, celebrate a global win for women in agriculture, and highlight the sheep farmers behind Ralph Lauren's 2026 Winter Olympics collection. They also dig into the real history of vanilla to discover why it's so expensive — and not even a little bit basic. What We Discovered This Week 🤠 🪩 South Park predicted the new food pyramid 🪩 2026 is the International Year of the Woman Farmer 🪩 Ralph Lauren's 2026 Winter Olympics Collection 🪩 Whole milk is back in schools… but is it really? 🪩 What makes vanilla so expensive CHAPTERS: 00:00 - Intro 01:41 - New Food Pyramid and Dietary Guidelines 15:22 - International Year of the Woman Farmer: What Still Needs to Change 21:35 - The Oregon Sheep Farmers Behind Team USA's Olympic Wool 32:15 - Disco Debrief: Will Whole Milk Actually Return to Schools? 37:40 - The History of Vanilla and Why It's So Expensive 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ ARMRA: Code DISCOVER 15% off GROUNDED JOURNAL: Code "DISCOVER" OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Jan 29, 202647 min

Ep 243Discover Agrihoods: The "Fastest Growing" Real Estate Trend in Agriculture

Ep 243 | Are villages making a comeback? Have we been cutting pomegranates wrong this whole time? Does Pfizer really control your cheese? And is grocery store honey actually… honey? This week on Discover AG, Tara and Natalie explore the buzz around "agrihoods" — residential neighborhoods built around working farms instead of a clubhouse or golf course. They also take a nostalgic trip down memory lane with 30 country songs turning 30, learn a genuinely helpful hack to avoid the "pomegranate blood bath," and investigate viral food claims that Pfizer "owns cheese" and grocery store honey is "one of the most altered foods on the shelf." What We Discovered This Week 🤠 🪩 Agrihoods and why "villages" are trending again 🪩 30 country songs turning 30 — and why they've stood the test of time 🪩 A method to cut pomegranates that avoids the usual mess 🪩 The truth about Pfizer "owning cheese" 🪩 What the internet is getting wrong about grocery store honey CHAPTERS: 00:00 - Intro + Setting the Record Straight on Sugar 02:11 - Agrihoods Explained 05:34 - Community in Small Towns vs. Cities16:02 - 30 Country Songs Turning 30 25:26 - The Pomegranate Cutting Hack You Wish You Knew Sooner 33:01 - Disco Debrief: Does Pfizer Really Own Our Cheese? 39:33 - Grocery Store Honey: Myths and What's True 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG. COZY EARTH: Head to https://cozyearth.com and use code DISCOVER for up to 20% off. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ GROUNDED JOURNAL: Code "DISCOVER" OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Jan 22, 202654 min

Ep 242Discover Josh Allen Gives ¼ Cow, Trumps $700M Regenerative Ag Program, Skijoring & Whole Milk In The School!

Ep 242 | This week on Discover Ag, Natalie and Tara unpack a major policy shift in regenerative agriculture, a heartwarming (and delicious) NFL story, and the wildest winter sport you've probably seen but never knew the name of. From Secretary Brooke Rollins' $700 million regenerative ag pilot program to Buffalo Bills quarterback Josh Allen gifting his offensive line quarters of premium Wagyu beef, this episode covers the intersection of agriculture, policy, and pop culture in the most entertaining way possible. But that's not all! The hosts dive into skijoring's new professional circuit (yes, horses pulling skiers through obstacle courses is now a legit sport with a $250K prize pool), celebrate whole milk's long-awaited return to school cafeterias, and explore the fascinating world of pearl farming after a viral video blew their minds. Plus, they share behind-the-scenes stories from their Discover on the Road oyster episode and why they're now oyster snobs for life. It's policy, sports, luxury gems, and dairy wins all in one action-packed episode. What We Discovered This Week 🤠 🪩 $700M regenerative ag program: What it means for farmers 🪩 Josh Allen's quarter-cow Christmas gifts to his O-line 🪩 Skijoring: The professional winter sport you need to see 🪩 Whole milk's return to school cafeterias 🪩 How oysters make pearls (and why we forgot to ask our oyster farmer) CHAPTERS: 00:00 - Intro: Politics, Pro Sports, Pro Skiing & Oyster Pearls 01:00 - Discovery 1: $700M Regenerative Agriculture Pilot Program Announced 05:00 - Where the Money Comes From: EQIP & CSP Programs 11:00 - Corporate Partnerships & Matching Funds 12:00 - Six Generations Separated from the Land 18:13 - Discovery 2: Josh Allen's Quarter Cow Gifts to Offensive Line 20:00 - The Cost Comparison: Beef vs. Side-by-Sides 24:00 - Discovery 3: Skijoring Goes Professional with $250K Prize Pool 29:00 - Norwegian Origins & 1928 Olympics Demonstration 34:48 - Disco Debrief & Discovery 4: Whole Milk Returns to Schools & Pearl Farming 36:00 - New York Overturns 2012 Milk Rules 39:30 - How Oysters Create Pearls: The Four-Year Process 47:00 - Ancient Roman Oyster Farming & Christmas Feast 50:00 - Wrap-up and Discover on the Road Oysters Launch 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER" MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Jan 15, 202651 min

Ep 141Discover Are We Eating Plastic Rice?!, Mike Rowe's Apple ShoutOut, Taylor Sheridan's College Class & PRB Goes To NYC

Ep 241 | This week on Discover Ag, Natalie and Tara kick off 2026 with viral conspiracies, bucking bulls in Manhattan, and giant potato drops. A fear-mongering reel claims grocery store rice is actually plastic pellets — and people are buying it. The hosts debunk the conspiracy while highlighting a real rice crisis: Louisiana farmer Meryl Kennedy's White House meeting with President Trump about subsidized foreign rice undercutting American growers. Then, it's PBR week in New York City as Madison Square Garden transforms with 750 tons of dirt for three days of professional bull riding sandwiched between Knicks games. Plus, Taylor Sheridan's Landman inspires a TCU land management class, and Apple Girl Kate joins Mike Rowe and Theo Von for a Made-in-USA gift guide special. Finally, Boise rings in 2026 by lowering a 17-foot fiberglass potato — because who needs a ball drop when you can celebrate agriculture? The hosts explore quirky New Year's traditions from chili drops to atomic bombs across America, plus Dutch donut recipes, Tara's bucking bull dreams, and whether Theo Von is shooting his shot with Apple Girl Kate. What We Discovered This Week 🤠 🪩 Plastic rice conspiracy & the real crisis facing American rice farmers 🪩 PBR's 750-ton dirt transformation at Madison Square Garden 🪩 Landman inspires education (but land management degrees already exist) 🪩 Mike Rowe & Theo Von's Made-in-USA holiday gift guide ft. Apple Girl Kate 🪩 Idaho's giant potato drop & America's quirkiest New Year's traditions CHAPTERS: 00:00 Intro: Plastic Rice, PBR in NYC, Landman & New Year's Potatoes 02:02 Discovery 1: The Plastic Rice Conspiracy Going Viral (It's Fake) 04:20 Fear-Mongering for Profit: The Cult Vibes of Fake Food Content 07:19 Real Rice Crisis: Meryl Kennedy's White House Visit 08:03 $12 Billion Bailout Discussion & Fair Trade vs Handouts 12:26 Comment Section Backlash: Why Farmers Can't Win 18:33 Discovery 2: PBR Takes Madison Square Garden (750 Tons of Dirt!) 19:44 Tara's Bucking Bull Dreams & Subconscious Shopping Decisions 22:00 The 24-Hour Venue Transformation That Will Blow Your Mind 27:51 PBR Schedule, World Finals & The Next Gen Youth Showcase 29:40 Discovery 3: Landman Inspires TCU Class (But Land Management Already Exists) 36:25 Disco Debrief: Apple Girl Kate Meets Mike Rowe on Theo Von Podcast 39:00 Direct-to-Consumer Magic: Supporting American Makers 42:00 Smithy Cast Iron, Danelle's Candies & The Oddly Sweet Dolls 46:00 Discovery 4: Idaho's Giant Potato Drop & Quirky New Year's Traditions 48:05 Chili Drops, Taco Bells & Atomic Bombs: America's Wildest Celebrations 52:41 Dutch Donuts, Spanish Grapes & Denmark's Plate-Throwing Tradition 54:22 Wrap-up: Happy New Year Discos & What's Coming on Discover Ag on the Road 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER" MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Jan 8, 202654 min

Ep 240Discover How Sugar Is Really Made, J-Lo at NFR, Taylor Sheridan's Stetson Airstream, & Why You May Want To Avoid Heavy Cream!

Ep 240 | This week on Discover Ag, Natalie and Tara dig into homemade sugar, surprise Western collabs, celebrity cowboy boot shopping, and what's really in your heavy cream. A viral reel reveals the complex 12-step process of making sugar from sugarcane—and the shocking truth that natural sugar is brown, not white. The hosts debate why we bleach sugar, flour, and rice, then explore an unexpected collaboration between Airstream, Stetson, and Taylor Sheridan's Four Sixes Ranch for a limited-edition Western trailer. While Natalie sees brilliant marketing, Tara argues it's impractical influencer bait for Coachella, not serious campers. The surprises continue with J-Lo spotted shopping for boots at Cowboy Christmas during NFR, leaving the hosts with endless questions and zero answers. They discuss the USDA's new pasture-raised labeling standards for chicken and dive into heavy cream drama—exposing how many brands now contain gums as cost-saving additives. The episode wraps with a kitchen science experiment on making homemade butter, plus announcements about their holiday break and upcoming Florida sugarcane farm content. What We Discovered This Week 🤠 🪩 Making sugar from sugarcane—and why it's naturally brown 🪩 Airstream x Stetson x Four Sixes: Western luxury or marketing stunt? 🪩 J-Lo spotted shopping for boots at Cowboy Christmas 🪩 USDA updates pasture-raised labeling for chicken 🪩 Heavy cream's hidden ingredient: gums everywhere 🪩 The kitchen science of making butter from cream CHAPTERS: 00:00 Intro: Homemade Sugar, Western Airstream Collabs, J-Lo at NFR & Heavy Cream Drama 01:27 Discovery 1: Making Sugar from Sugarcane: The Wild 12-Step Process 04:13 Why Natural Sugar Is Brown (Not White!) 06:38 The Bleaching Debate: Sugar, Flour & Rice 08:19 Molasses, Brown Sugar & The Science Behind It All 10:15 Discover on the Road: Florida Sugar Cane Coming Soon 16:20 Discovery 2: Airstream x Stetson x Four Sixes: Taylor Sheridan's Western Collab 20:33 Tara's Hot Take: Why This Collab Misses the Mark 25:10 Ben Christensen Shoots the Campaign & NFR Memories 27:49 Discovery 3: J-Lo Spotted at Cowboy Christmas Shopping for Boots 32:08 Tara's NFR Experience: Fur Coats & Custom Furniture 37:28 Debrief: USDA Updates Pasture Raised Labeling for Chicken 44:16 Discovery 4: Heavy Cream's Hidden Ingredient - Gums Are Everywhere 50:03 Why Companies Add Gums: Fat Is Expensive 52:03 Making Butter from Heavy Cream: The Kitchen Science Experiment 55:30 Wrap-up and Holiday Break Announcement 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Dec 18, 202555 min

Ep 239Discover Campbell's 3D Chicken Scandal, CMA's Record Low Ratings, Helping Veterans Farm & The Origins of Your Sesame Seeds

Ep 239 | This week on Discover Ag, Natalie and Tara dig into a Campbell's soup scandal, the CMA Awards crisis, a heartwarming veterans program, and the viral sesame seed discovery that has everyone rethinking their burger buns. A leaked audio recording from a former Campbell's VP calling their food "bleep for poor people" and claiming their chicken comes from a 3D printer goes viral, but the hosts argue the real issue isn't false ingredient claims—it's corporate culture and classism. The CMA Awards hit rock bottom with only 6 million viewers (down from 16 million a decade ago), sparking debate about country music's identity crisis and why they desperately need the Dancing With the Stars Gen Z marketer. On a positive note, the Armed to Farm program is helping veterans transition into sustainable agriculture with an 83% retention rate through hands-on training in everything from aquaponics to beekeeping. Plus, Cheetos launches a "Simply Naked" line without artificial dyes, and a viral video reveals where sesame seeds actually come from—growing in pods that burst open when ripe, which is literally the origin of "open sesame." What We Discovered This Week 🤠 🪩 Campbell's VP scandal and what it reveals about corporate culture 🪩 CMA Awards hit record-low ratings—what went wrong? 🪩 Armed to Farm: Veterans finding purpose in agriculture 🪩 Cheetos goes naked (the snack, not the hosts) 🪩 Sesame seeds: The viral food discovery we didn't know we needed 🪩 Open Sesame is literally about sesame seed pods bursting open CHAPTERS: 00:00 - Intro: Campbell's Mess, CMA Disaster, Veterans & Sesame Seeds 00:59 - Discovery 1: Campbell's VP Scandal & The 3D Printed Chicken Controversy 06:18 - The Food System Culture: Classism & Corporate Profit Over Quality 10:55 - Campbell's Stock Impact & Brand Innovation Opportunities 16:19 - Discovery 2: CMA Awards Hit All-Time Low with 6 Million Viewers 19:49 - Dancing With the Stars Strategy & Why CMAs Need a Gen Z Marketer 24:49 - Morgan Wallen Controversy & Country Music's Identity Crisis 27:16 - Discovery 3: Armed to Farm Program Helps Veterans Find Purpose 36:53 - Disco Debrief: Cheetos Goes Naked & The Maha Connection 40:49 - Discovery 4: The Sesame Seed Surprise—Where Do They Come From? 45:50 - Open Sesame: The Phrase Origin & Where Texas Produces Them 47:48 - Wrap-up and Monday's Dear Discos Interview with Duckworth Wool 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off GROUNDED JOURNALS Code "DISCOVER" for savings Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Dec 11, 202548 min

Ep 238Discover Bezos & Gates Taking Over Beef, the 200-Year-Old Almanac ENDS, FFA Jackets Go Viral & Spoiler - Your Pecans Are From Mexico

Ep 238 | This week on Discover Ag, Natalie and Tara dig into Jeff Bezos' role in the beef industry, the end of a 200-year-old publication, and why your FFA jacket just became a fashion statement. The hosts tackle viral claims about methane-reducing feed additives for cattle, separating Bill Gates' investments from Bezos' initiatives. They discuss the Bovaer controversy in Denmark where farmers are now required to use methane-reducing supplements, and explore the tension between environmental responsibility and farmer autonomy. Plus, the Farmer's Almanac is publishing its final edition after 206 years, FFA jackets have become the hottest vintage fashion item, and the hosts reveal why your Costco pecans are at least a year old. Stick around for a disco debrief on the first documented US death from Alpha-Gal Syndrome (the tick-borne meat allergy), plus a deep dive into the pecan supply chain. Spoiler: the US grows 80% of the world's pecans, but we ship them to Mexico to be shelled, then import them back. The food supply chain is wild, and the hosts break down why "fresh" is complicated. What We Discovered This Week 🤠 🪩 Jeff Bezos, Bill Gates, and the methane feed debate 🪩 Denmark mandates Bovaer for dairy farmers 🪩 The Farmer's Almanac publishes its last edition after 206 years 🪩 FFA jackets become vintage fashion gold 🪩 First US death from tick-borne meat allergy 🪩 Your Costco pecans are older than you think CHAPTERS: 00:00 Intro: Bezos, Beef, Dead Almanacs & Viral FFA Jackets 03:15 Discovery 1: Jeff Bezos Controls Beef? The Methane Feed Controversy 07:42 Bill Gates vs Bezos: Who's Investing in What? 11:28 The Bovaer Debate: Denmark Makes It Mandatory 16:35 What's a Farmer's Job: Food or Saving the Planet? 22:18 Discovery 2: Farmer's Almanac Dies After 200 Years 28:05 Why We're Losing History in the Digital Age 34:20 Discovery 3: FFA Jackets Go Viral in Vintage Fashion 40:12 Should Non-FFA People Wear the Jacket? 45:30 Debrief & Discovery 4: First Tick-Borne Meat Allergy Death & Your Costco Pecans 50:15 The Pecan Truth: Why Your Nuts Are From Last Year (and Mexico) 56:40 Wrap-up and Thanks for Surviving Without Us 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off PONCHO OUTDOORS Code "DISCOVER" for $10 off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Dec 4, 202559 min

Ep 237Discover the Farm-to-Table Myth?, Buffalo Bills Celebrate Dairy Farmers, Abercrombie Goes Western & Viral Hippo Content!

Ep 237 | This week on Discover Ag, Natalie and Tara serve up a lighthearted holiday episode packed with farm-to-table realities, football meets farming, Western fashion collabs, and viral hippo content. Celebrity chef Tim Love explains why true farm-to-table dining is almost impossible — from inconsistent supply to the direct-to-consumer "ribeye problem." The hosts break down why local sourcing is so complex and why prices would have to rise by about 30% to make it viable. The Buffalo Bills celebrate National Farmer's Day by partnering with local dairy farmer "Farmer Shin," spotlighting New York's dairy industry. The segment also touches on quarterback Josh Allen's agricultural background, from FFA to his family's cotton and pistachio farms. Abercrombie & Fitch teams up with Kemo Sabe for a Western-inspired line. The hosts discuss whether blending mass-market and luxury works — and how the Yellowstone Effect continues to shape Western culture. A viral clip of a hippo eating a pumpkin during Denmark's Harvest Holiday leads to a conversation on seasonal feeding and closed-loop farming. The show ends with a story of a dairy farmer using colostrum to save a baby giraffe. BUT WAIT — there's more! The Disco Taste Test features a salted maple Dr. Pepper float perfect for Thanksgiving. Natalie spills hers, Tara swaps in Diet Coke, and both agree it's dangerously delicious. What We Discovered This Week 🤠 🪩 Chef Tim Love's farm-to-table reality check 🪩 Buffalo Bills highlight dairy farming 🪩 Josh Allen's FFA and farming background 🪩 Abercrombie x Kims Sabi Western collection 🪩 The Yellowstone Effect on culture 🪩 Salted Maple Dr. Pepper Float recipe 🪩 Viral hippo + Denmark's Harvest Holiday 🪩 Dairy farmers saving baby giraffes CHAPTERS: 00:00 - Intro: Farm-to-Table, Football, Fashion & Hippos 03:00 - Discovery 1: The Farm-to-Table Reality Check 05:00 - Supply Chain Challenges: Why 100% Local Doesn't Work 07:00 - The Ribeye Problem: Direct-to-Consumer Beef 10:00 - Price vs. Principles: Why Americans Won't Pay 18:00 - Discovery 2: Buffalo Bills & Dairy Farming 22:00 - Josh Allen's FFA Roots 28:00 - Discovery 3: Abercrombie's Western Release 30:00 - The Yellowstone Effect 39:00 - Disco Taste Test: Salted Maple Dr. Pepper Float 46:00 - Discovery 4: Viral Hippo Eats Pumpkin 52:00 - Farm-Zoo Connection: Dairy Farmers Save Giraffes 55:00 - Wrap-up and Happy Thanksgiving! 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Nov 20, 202555 min

Ep 236Discover Argentinian Beef and America's $6 Steak Problem, McBee's Prison Sentencing & Bougie Water Buffal

Ep 236 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping how we think about food's worth, transparency, and trends — from America's broken sense of food value to Japan's farmer-forward labels and even Nara Smith's $38 garlic oil collab. America's "food value problem" takes center stage as the hosts unpack why Americans spend less than 10% of their income on food — among the lowest worldwide — and what that says about how we price nutrition versus convenience. Then they explore Japan's photo-on-pack movement that connects consumers directly to farmers, redefining transparency and trust in the grocery aisle. Next, influencer Nara Smith launches a $38 garlic oil with a luxury twist, sparking questions about marketing buzzwords and the psychology of "premium" food. Finally, they tackle the McBee Dynasty crop-fraud sentencing, and end on an unexpected high note — Italian water buffalo enjoying massages and Mozart while producing world-famous mozzarella. What We Discovered This Week 🤠 🪩 America's broken food value system and what $6 beef really costs 🪩 Japan's "farmer photo" packaging trend builds consumer trust 🪩 Nara Smith's $38 garlic oil — luxury or marketing stunt? 🪩 McBee Dynasty's crop-fraud sentencing and its ripple effect 🪩 The pampered water buffalo behind Italy's prized mozzarella CHAPTERS: 00:00 - Intro: Beef Prices, Japanese Transparency, Nara Smith & Water Buffalo 01:00 - Discovery 1: America's Beef Price Controversy & the Real Food Value Problem 04:18 - Starbucks vs. Ground Beef: Breaking Down What Americans Actually Value 10:55 - The Direct-to-Consumer Reality: Why $7 Beef Is Actually Losing Money 13:24 - Argentinian Beef Imports & Secretary Rollins Interview Teaser 16:15 - Discovery 2: Japan's Farmer Photos on Food Packaging Revolution 18:23 - Cherry Tomato Baseball Cards: US Companies Already Doing This 25:01 - Discovery 3: Nara Smith's $38 Garlic Oil — From Scratch or From Marketing? 30:04 - Small Batch for 4.8 Million Followers? The Math Doesn't Add Up 34:00 - Disco Debrief: McBee Dynasty Patriarch Sentenced to 24 Months for Fraud 40:48 - Discovery 4: Italian Water Buffalo Massages & Mozart for Mozzarella 49:14 - High-Tech Barns Bashing Conventional Dairy: The Irony Explained 54:33 - Wrap-Up & Monday's Duckworth Wool Industry Interview Preview 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Nov 13, 20251h 0m

Ep 235Discover Why Your Milk Expires So Fast, 75,000 Sheep on a Floating Ark & Lonesome Dove's Gen Z Revival

Ep 235 | This week on Discover Ag, Natalie and Tara dig into viral food myths, western nostalgia, and the surprising ways agriculture moves around the globe. From debunking dairy misconceptions about why American milk "expires so fast" to dismantling an Italian chef's garlic myth, the hosts tackle the misinformation swirling through social media kitchens. They explore the unexpected Gen Z revival of the 1985 western epic Lonesome Dove, dive into Coca-Cola's AI-powered mission to save the orange juice industry from citrus greening disease, and unpack the reality behind viral footage of 75,000 sheep boarding a massive cargo ship. It's a journey through pasteurization science, sulfur-induced bad breath, cowboy culture, and the complex world of live animal export—all with the usual mix of education, entertainment, and a few passion fruit margaritas along the way. What We Discovered This Week 🤠 🪩 Why American milk "expires in 3 days" vs. shelf-stable Mexican milk 🪩 The garlic heart myth: what really causes bad breath 🪩 Lonesome Dove's surprising comeback with young female readers 🪩 Coca-Cola + MIT tackling the citrus greening crisis with AI 🪩 The real-life Noah's Ark: 75,000 sheep on a floating livestock carrier 🪩 Live animal export trade & veterinary-supervised ocean transport CHAPTERS: 00:00 - Intro: Dairy Debunks, Garlic Myths, Lonesome Dove & Traveling Sheep 01:00 - Discovery 1: Why Your Milk Expires in 3 Days (Iowa Dairy Farmer Explains) 04:00 - All Milk Has Bacteria: Pasteurization vs Ultra-Pasteurization 06:00 - Fair Life's One-Year Shelf Life & Expiration Date Secrets 09:00 - Milk Quality Has Never Been Better: The Opaque Container Factor 14:00 - Discovery 2: The Garlic Heart Myth & What Really Causes Bad Breath 18:00 - Sulfur Science: Why Brushing Your Teeth Won't Help 20:00 - Gilroy, California: The Garlic Capital Producing 90% of America's Garlic 27:00 - Discovery 3: Lonesome Dove's Surprising Gen Z Revival 28:00 - Seven-Hour Movie Marathon & The Baby Extra Story 33:00 - Teton Ridge's Reboot Plans for the Western Classic 36:00 - Debrief: Coca-Cola's AI Orange Juice Mission 37:00 - The OJ Crisis: From 45% to 5% of Global Production 41:00 - Discovery 4: 75,000 Sheep at Sea on the Real-Life Noah's Ark 43:00 - Live Export Trade: Inside Massive Livestock Carriers 46:00 - Vet-Supervised Transport & Normal Mortality Rates 50:00 - Wrap-up and Secretary Rollins Interview on Dear Discos 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Nov 6, 202548 min

Ep 234Discover Joe Rogan & Taylor Sheridan Talk "Ethical Veganism", Patagonia's Plan to Save Farming, & Did You Know Your Loofah is a Cucumber!!!

Ep 234 | This week on Discover Ag, Natalie and Tara dig into viral loofahs, ethical eating debates, food allergies, and whether a billion-dollar clothing brand can save agriculture. From the cucumber family plant that keeps breaking the internet to Taylor Sheridan's fiery take on veganism with Joe Rogan, this episode tackles the misconceptions and trade-offs in our food system. Plus, discover why teal pumpkins matter for 1 in 13 kids, how Post Malone shut down Broadway for 30,000 fans, and whether Patagonia's venture into crackers and tinned fish can actually change farming—or if it's just another case of corporate savior complex. Spoiler: a farmer has thoughts, and we want to hear them. What We Discovered This Week 🤠 🪩 Viral loofahs: the cucumber-family sponge that shocks every year 🪩 Joe Rogan & Taylor Sheridan on veganism, carnage, and the Brazil bee myth 🪩 Teal Pumpkin Project: protecting kids with food allergies on Halloween 🪩 Post Malone's 30,000-person Broadway takeover & Posty's bar review 🪩 Patagonia Provisions: can a clothing company fix the food system with Kernza? CHAPTERS: 00:00:00 - Intro: Viral Loofahs, Joe Rogan, Teal Pumpkins & Patagonia 00:01:30 - Discovery 1: Viral Loofahs: The Truth About the Sponge Plant (and ASMR) 00:03:21 - The Cucumber Family: Why Loofahs Keep Going Viral 00:07:52 - Gardening Heck: Homeschool Projects & The Passion Fruit Lie 00:10:08 - Discovery 2: Joe Rogan & Taylor Sheridan: The Ethical Gray Area of Eating 00:10:58 - The Carnage: Why Sheridan Says Veganism is Absurd 00:11:37 - 19,000 Dead Squirrels & The Brazil Bee Fact Check 00:14:49 - The Trade-Offs: Why 'Bloodless Food' is a Myth 00:23:10 - Discovery 3: Teal Pumpkin Project: The 1-in-13 Food Allergy Crisis 00:24:52 - Halloween Change of Heart (Stickers vs. Candy) 00:28:18 - Becky Basalone: The Mother Who Started a Global Movement 00:31:29 - Debrief: Post Malone Shut Down Broadway for Posty's Grand Opening 00:34:37 - Posty's Bar Vibe & The Kid Rock Confession 00:37:52 - Quick Debrief: Alan Jackson's $1000 Ticket Final Tour 00:39:00 - Discovery 4: Can a Clothing Company Change the Food System? 00:41:41 - The Savior Complex & The Kernza Flaw (Yield vs. Activism) 00:46:39 - The Farmer's Perspective: Why Kernza Needs a Larger Story 00:48:51 - Wrap-up and Next Week's Dear Discos Birthday Catch-up 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Oct 30, 202552 min

Ep 233Discover Citrus Pulp-Fed Beef Has More Vitamins, Jack Daniels Ends 'Whiskey Beef' & NFL Farm Partnership

Ep 233 | This week on Discover Ag, Natalie and Tara dig into the unexpected world of agricultural byproducts, whiskey waste, and the surprising ways innovation is reshaping how we think about feeding cattle and sustainability. First up: Pulp-fed beef is going viral. Texas rancher Nate from Pontius Ranches shared test results showing his cattle fed upcycled citrus pulp have 6x more vitamin B, 2x more vitamin E, and even traceable vitamin C. Then, Jack Daniels is ending its cow feeder program that served 100+ local livestock operations, redirecting spent grains to an anaerobic digester instead — and the Moore County farming community is feeling the impact. Finally, tractor prodigy Justyn Jackson teams up with an NFL quarterback to fuel farmers and advocate for agriculture on a national stage. Plus: Point Reyes ranchers update and a deep dive into dates (the fruit, not the romantic kind). BUT WAIT — there's more! Stick around for discussions on nutrient testing, the economics of feeding byproducts, and why quality matters more than the grass vs. grain debate. What We Discovered This Week 🤠 🪩 Pulp-fed beef with 6x more vitamins and why upcycling matters 🪩 Jack Daniels ends its cow feeder program — and the farmers are not happy 🪩 Justyn Jackson and an NFL quarterback team up for agriculture 🪩 Point Reyes ranchers update 🪩 The truth about dates (and why they're not cookies) CHAPTERS: 00:00 Intro 01:34 Discovery 1: Pulp-Fed Beef Has 6X More Vitamins 03:59 Cows as the Ultimate Upcyclers: Why Feeding Byproducts is Nothing New 06:50 The Quality Conversation: Why Grass Fed vs. Grain Fed is Misleading Science 10:49 The Price Debate: iPhone vs. Food Costs & Defending Farmers' Prices 15:21 Sponsor Break: Sunrise Flour Mill 16:17 Discovery 2: Jack Daniels Ends Cow Feeder Program: The Whiskey Beef Controversy 18:06 Carbon Credits vs. Circular Ag: Why Digesters are Replacing $8/Day Cow Feed 24:44 Discovery 3: NFL Quarterback & Tractor Prodigy Team Up (Jackson Lux & Brock Purdy) 27:44 The John Deere Goldmine: Uplifting Youth in Ag & Brock Purdy's Burnt Eyebrow 32:22 Sponsor Break: Our Farms (Direct-to-Consumer) 33:29 Disco Debrief: Point Reyes Scandal Update: The $10M Nature Conservancy Land Grab 37:50 The NDA Controversy & What Happens to the Grazing Land Now 40:15 Dates are Hand-Pollinated: Why Bees Do Less Than 1% of the Work 44:02 The Viral Date Recipes (Snickers & Cookie Lies) and Labor-Intensive Farming 46:09 Discover on the Road Confession: Oyster Diving is Next! (New Episodes Tease) 50:02 Wrap-up and Final Thoughts 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Oct 23, 202552 min

Ep 232Discover Luke Bryan vs Glyphosate Girl, Sticker Free Supermarkets & America's Farm Stay Boom

Ep 232 | This week on Discover Ag, Natalie and Tara dig into viral apple-splitting techniques, controversial rodeo documentaries, farm wellness tourism, and laser fruit labeling technology --- with their usual dose of snark and sincerity. From Apple Girl Kait's viral fruit-splitting powers (spoiler: the hosts can't replicate it) to the realities of 20-year apple farming lifecycles and GMO solutions for browning, the agriculture education is real. Then they dive into Boot Barn's "Hell on Wheels" docuseries featuring bad boy bareback rider Rocker Steiner, European-style agritourism booming in America, and whether luxury farm stays help or hinder consumer understanding of production agriculture. The episode wraps with Australia's innovative laser fruit labeling technology that could eliminate 110 tons of plastic sticker waste annually, plus a heated debrief on Glyphosate Girl's attack on Luke Bryan's Bayer partnership. From terminology debates (herbicide vs. pesticide) to food stylists fuming over etched fruit, it's another week of agriculture meeting pop culture with plenty of contradictions along the way.. What We Discovered This Week 🤠 🪩 Apple Girl Kait's viral fruit-splitting technique and apple farming realities 🪩 Rocker Steiner's controversial rodeo documentary series 🪩 The rise of luxury agritourism in America 🪩 Luke Bryan vs. Glyphosate Girl controversy 🪩 Laser fruit labels replacing plastic stickers 🪩 GMO Arctic apples and consumer contradictions CHAPTERS: 00:00 - Intro: This Week on Discover Ag 02:00 - Discovery 1: Is Apple Girl Kait's Viral Apple Split Strength or Technique? 07:00 - The 20-Year Lifecycle & The Problem of Apple Waste 09:00 - GMO Arctic Apple: The Non-Browning Solution Consumers Need? 15:00 - Sponsor Break: ARMA Colostrum (Superfood Powder) 16:00 - Sponsor Break: Cozy Earth (Bamboo Sheets) 17:00 - Discovery 2: Hell On Wheels - Boot Barn's Docuseries on Rocker Steiner 22:00 - Rocker Steiner: The Bad Boy of Rodeo & His Extreme Lineage 26:00 - Discovery 3: The Rise of Luxury Agritourism - US Farm Stays vs. Europe 32:00 - Does Farm-to-Table Hinder Consumer Understanding of Production Ag? 36:00 - Sponsor Break: Mary T Faber's Solutions (Bookkeeping) 37:00 - Disco Debrief: Glyphosate Girl Attacks Luke Bryan's Bayer Partnership 40:00 - Fact Check: Is Glyphosate an Herbicide or a Pesticide? 42:00 - Discovery 4: Lasered Fruit Labels & Solving the 110-Ton Plastic Sticker Problem 47:00 - Food Stylists Are Fuming: The Problem with Etched Fruit for TV 48:00 - The Whack-A-Mole Game of Food System Innovation 49:00 - Outro: Thanks for Listening, Discos! 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/NatalieKovarik/ — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/ — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Oct 16, 202549 min